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Social Media - WTF(uzz)?
 

Social Media - WTF(uzz)?

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A presentation prepared for a discussion around Social Media @ the Telemis Passionate People lunch.

A presentation prepared for a discussion around Social Media @ the Telemis Passionate People lunch.
More info: http://passionatepeople.wordpress.com/

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    Social Media - WTF(uzz)? Social Media - WTF(uzz)? Presentation Transcript

    • Social Media WTF(uzz)? for Telemis Passionate People by David Hachez
    • About me Search “David Hachez” on Google.com
    • Evolution of Man Kind
    • From
    • To
    • source: Youcracy
    • 2.0 1.5 1.0
    • What has changed?
    • TIME & SPACE 24/7 WWW
    • NETWORKS one to all peer to peer
    • ENCODING
    • SEARCH find retrieve
    • CONTRIBUTE review & rate publish
    • 1 creators 10 synthetizers 100 consumers Pyramid of Bradley Horowitz
    • Source: Forrester
    • So we are Creators critics broadcasters DJs publishers reporters experts editors
    • Applied to Marketing
    • source: Duval Guillaume
    • credibility of CG reviews 2% Why does it matter? 98% very/somewhat credible not credible source: eMarketer
    • Sustainability
    • Verba volant, scripta manent
    • Verba docent, exempla trahunt
    • “Think about how you use the Web right now compared to six years ago. Now think about how our children are using it. Social Media is the innovation of our time. Whether or not the internet becomes a mass media is irrelevant. Our behavior and the behavior of future generations has been irreversibly altered.” - David Armano, Logic+Emotion
    • Web x.0
    • Thank you