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Ichec Certificate in Community Management - 2014

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The course given to the Community Management Certification at ICHEC

The course given to the Community Management Certification at ICHEC

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  • 1. Community Manager v1.5 beta
  • 2. intro
  • 3. hello employee consultant theafter.be entrepreneur
  • 4. source: Google Image
  • 5. sharing elevates.
  • 6. people + web 2.0 = social media
  • 7. word of mouth source: Twitip.com
  • 8. http://www.a-g.com/Media-Planning
  • 9. http://conversations.marketing-partners.com
  • 10. Alexa.com
  • 11. theconversationprism.com
  • 12. elliance.com
  • 13. build a social website elliance.com
  • 14. What about you? http://blog.calgarypubliclibrary.com
  • 15. an introduction to the community manager’s role https://www.youtube.com/watch?v=XC5-dTe3SsQ
  • 16. Listen Learn Engage Act Adapt v1.0 v2.0 #AdaptorDie via Briansolis.com
  • 17. markom hr support board it customers the community manager r&d ambassadors sales suppliers the world
  • 18. Tasks list • Listening • Planning • Publishing • Connecting in/out • Crisis management • Collaborating
  • 19. Set of skills • • • • • • Passionate Eager to learn, inquisitive Willing to share Daring Good writing skills Open minded • • • • • • Communicative Responsive Positive, Constructive Social People Manager Multi-media skills
  • 20. basic notions
  • 21. Search Engine Marketing = SEO + SEA
  • 22. Definition • Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages(SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions). source: http://en.wikipedia.org/wiki/Search_engine_marketing
  • 23. global
  • 24. local
  • 25. vertical
  • 26. source: http://www.netmarketshare.com/
  • 27. source: http://www.netmarketshare.com/
  • 28. how does it work?
  • 29. Organic vs. Paid Search Paid Organic Seomoz.org
  • 30. Organic vs. Paid Search 10% of Clicks 90% of Clicks Seomoz.org
  • 31. Click-Through Rates Seomoz.org
  • 32. SEO
  • 33. Definition • Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic" or "algorithmic") search results. source: http://en.wikipedia.org/wiki/Search_engine_optimization
  • 34. Crawling & Indexing
  • 35. Seomoz.org
  • 36. SEO = organic search
  • 37. Seomoz.org
  • 38. SEO checklist
  • 39. SEA
  • 40. Definition • Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published source: http://en.wikipedia.org/wiki/Search_advertising
  • 41. SEO vs. SEA elliance.com
  • 42. Resources Content & Learning ‣ ‣ ‣ ‣ ‣ http://www.seomoz.org/blog http://www.seomoz.org/seo-industry-survey http://www.marketingcharts.com http://searchenginewatch.com/ http://www.netmarketshare.com Tools & Tips ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ http://www.google.com/trends/ http://ahrefs.com/ http://www.customreportsharing.com/ https://freekeywords.wordtracker.com/ http://www.woorank.com http://www.google.com/analytics http://www.google.com/webmasters http://www.searchenginepeople.com/blog/googledocs-seo.html http://www.webconfs.com/keyword-densitychecker.php http://www.toprankblog.com/2011/01/keywordsblog-posts/ http://www.seomoz.org/blog/excel-and-googledocs-tools-for-the-ultimate-seo-dashboard http://www.thinkwithgoogle.com/insights/tools/ real-time-insights/ http://www.thinkwithgoogle.com/insights/emea/ tools/media-planning-toolkit/
  • 43. Blogging & Content Why bother ?
  • 44. Blogging Software Examples Posterous Blogger Wordpress Tumblr
  • 45. RSS
  • 46. Analytics http://www.euromonitor.com
  • 47. on site
  • 48. stats & insights www.facebook.com/insights/ www.google.com/trends www.google.com/insights/search/ http://cim.be/fr/media/Internet/Trafic/Résultats/Publics https://delicious.com/theafter/statistics
  • 49. Social Networks
  • 50. Facebook
  • 51. Twitter
  • 52. Youtube
  • 53. Linkedin
  • 54. Flickr
  • 55. Instagram
  • 56. Google Plus
  • 57. Pinterest
  • 58. Foursquare
  • 59. Issuu Slideshare Soundcloud
  • 60. Delicious Storify
  • 61. MeetUp Eventbrite
  • 62. enterprise solutions
  • 63. a step by step guide to social media
  • 64. step 0 - try & fail Learn to walk before running
  • 65. step 1 - build your ID Set the roots
  • 66. Personal Branding
  • 67. people 2.0 http://darmano.typepad.com/
  • 68. the new you http://darmano.typepad.com/
  • 69. Chris Brogan
  • 70. Scott Monty
  • 71. step 2 - get a strategy Think
  • 72. Information sources
  • 73. R 3D Define Deliver This is the "idea" phase.  This is the "action" phase.  You will gather all the info around your business idea : •What's the name? •"Reason why" you do what you do? •What's the business model behind the idea? •Who are you talking to? You will focus on the execution •Find the right team •Find partnerships •Stay FOCUSED ! ! Drive This is your "amplification" phase.  ! Reward This is the "thank you" phase. ! Your soul has to cross the line in the real world. Now your Your most tangible asset is your customers/employees base idea is alive. Make it known to everyone: •Cherish them •Spread the word •Reward them •What's your story? What's your content? •Turn them into ambassadors. •Are you relevant to your audience? •Bring customers on board The After
  • 74. step 3 - select tools Be rational
  • 75. toolbox http://classroomclipart.com
  • 76. theconversationprism.com
  • 77. The After
  • 78. Check list ✓ Get all basic brand elements (texts+images) ✓ Book all vanity URLs ✓ Draw the content flow ✓ Create a central password keychain ✓ Get dedicated email aliases ✓ Set up a naming convention ✓ Build your own toolkit ✓ Social Media charter
  • 79. step 4 - focus & act Be consistent
  • 80. step 5 - measure Keep it simple
  • 81. http://crackthesocialmediacode.com
  • 82. How to measure Word-of-Mouth’s impact ?
  • 83. http://www.intersectionconsulting.com
  • 84. http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
  • 85. (Gain of Investment - Cost of Investment) ROI = Cost of Investment http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
  • 86. People Technology Time
  • 87. Cost reduction More revenue
  • 88. Measure in the conversation context Social Media Pocket Guide - Spreadfast
  • 89. http://www.mdgadvertising.com/
  • 90. The Big Picture source: http://www.theuxbookmark.com
  • 91. 10 cases
  • 92. http://www.petercanthony.com
  • 93. http://blog.init-marketing.fr
  • 94. The 1 mio € question
  • 95. Dragon Search Marketing - SoMe ROI Calculator
  • 96. People Technology Time
  • 97. step 6 - start over Challenge yourself
  • 98. http://implementingenterprise2.com
  • 99. conclusions
  • 100. in the end ‣ nothing changes ‣ everything changes http://darmano.typepad.com/
  • 101. The secret formula • If you can understand basic human psychology • If you have enough empathy to relate to the inevitably correlated behaviors • If you feel like responding • Then social media will be a piece of cake to embrace
  • 102. • you can • try, try, try • share : in + out • know why you do what you do • ask for more...
  • 103. thank you 2020

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