Company 2.0 - Solvay Entrepreneurs May 2012


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Presentation given during a lecture in the Solvay-PME Sessions

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Company 2.0 - Solvay Entrepreneurs May 2012

  1. 1. Your company &the social media May 2012 Solvay-PME
  2. 2. agenda‣ intro‣ context‣ web 2.0‣ enterprise 2.0‣ personal branding‣ a step by step guide to social media‣ conclusions
  3. 3. intro
  4. 4. hello@theafter
  5. 5. golden rule
  6. 6. platinum rule
  7. 7. context
  8. 8. evolution of mankind
  9. 9. evolution of societiessource: In Search of How Societies Work, David Ronfeldt, 2006
  10. 10. comparing modelssource: In Search of How Societies Work, David Ronfeldt, 2006
  11. 11. the shift
  12. 12. time & space
  13. 13. networksSingapore blogosphere 2008
  14. 14. encoding
  15. 15. search
  16. 16. contribute
  17. 17. mash-up culture
  18. 18. from
  19. 19. to
  20. 20. media habits change
  21. 21.
  22. 22. people + web 2.0 = social media
  23. 23. web 1.0
  24. 24. web 2.0
  25. 25. word of mouthsource:
  26. 26. TNS digital life
  27. 27.
  28. 28. stats & insightsésultats/public
  29. 29.
  30. 30. people + web 2.0 + business context = enterprise 2.0
  31. 31. source: Forrester
  32. 32. build a social
  33. 33.
  34. 34. benefits?
  35. 35. McKinsey, 2009
  36. 36. McKinsey, 2009
  37. 37. McKinsey, 2009
  38. 38. McKinsey, 2009
  39. 39. McKinsey, 2009
  40. 40. “Think about how you use the Web right now compared to six years ago. (...) Social Media is the innovation of our time. (...) Our behavior and the behavior of future generations has been irreversibly altered.” - David Armano, Logic+Emotion
  41. 41. personal branding
  42. 42. people 2.0
  43. 43. about you‣ do you use the net? eMail, Surf?‣ do you (or your company) have a website / blog?‣ do you have a mobile phone?‣ can you name 5 Social Networks?‣ why do you want to use them?
  44. 44. the new you
  45. 45.
  46. 46. Chris Brogan - Social Media
  47. 47. David Armano - Thinking Visually
  48. 48. Scott Monty - Brand Ambassador
  49. 49. a step by step guide to social media
  50. 50.
  51. 51.
  52. 52. step 1 - build your ID Set the roots
  53. 53. step 2 - try & fail Learn to walk before running
  54. 54. step 3 - get a strategy Think
  55. 55. step 4 - select tools Be rational
  56. 56. toolbox
  57. 57.
  58. 58. Manage Content Gather Insight Exchange YOU publishers bookmarks analytics communication community image storage data streams projects blog sounds knowledge communities crowdsourcing location videos information networks infrastructure personal data live stream reputation v-office Capital Creation Curation Control Collaboration social media dashboard - beta versionThe After
  59. 59. Manage Content Gather Insight Exchange Google account Twitter Delicious Google Analytics Skype FB account Flavors, CheckThis StumbleUpon FB insights Socialcast,Yammer OpenID, Linkedin Prezly Pinterest Twittercounter, Flowtown Flickr, Picasa Evernote RescueTime,Beebole BaseCamp FB pages/groups Dropbox Wakoopa Zoho projects Linkedin Prezy Issuu AddThis, ShareThis Beebole Slideshare Crowdspring Blogger, WP Soundcloud DialogFeed Knowledge Plaza ODesk, Mindmeister Posterous,Tumblr MySpace Getsatisfaction Docstoc GhostBloggers Youtube Storify Hootsuite Google Apps 4square Vimeo Wiki CoTweet, Seesmic Zoho Gowalla Dailymotion Netvibes Twitspark Livestream Klout, Ubervu, Memolane, Dipity ContactOffice uStream Bringshare Whoopaa Acrobat Qik (mobile) Attentio Capital Creation Curation Control Collaboration social media dashboard - beta versionThe After
  60. 60. step 5 - focus & act Be consistent
  61. 61. step 6 - measure Keep it simple
  62. 62.
  63. 63. The 1 mio € question
  64. 64.
  65. 65.
  66. 66. PeopleTechnology Time
  67. 67. step 7 - start over Challenge yourself
  68. 68. conclusions
  69. 69.
  70. 70. in the end ‣ nothing changes ‣ everything changes
  71. 71. The secret formula‣ If you can understand basic human psychology‣ If you have enough empathy to relate to the inevitably correlated behaviors‣ If you feel like responding‣ Then social media will be a piece of cake to embrace
  72. 72. ‣ you can‣ try, try, try‣ share : in + out‣ know why you do what you do‣ ask for more...
  73. 73. Innovation timeline 1900-2050 Hybrid car Wearable computers Virtual reality windows Sleep surrogates Self-cleaning windows Digital mirrors Artificial brain Space factories Virtual keyboard Soft baths Space mining Fuel cell bike Sensory Internet Synthetic bacteria Compulsory biometric ID Web 4.0 Mandroids Birth control patch Plastic bones Space ladder Single global currency Quiet paint Artificial liver GPS clothing Viagra Self-driving cars Video wallpaperWarp drive thank you Robotic surgery Baby exchanges Nano drinks Robotic insects Web-TV Gene based diets Road reservation system VR enhancing drugs Global flat tax system Pentium processor Artificial eyes Silent villages World Wide Web Offshore prisons 3D fax Fuel cell phones Stress control clothing HTML Prison countries Virtual protest marches HD-TV Robotic soldiers Sleep hotels Hydrogen fuel stations Robocops DVD Reputation trading Global voting Kevlar Prozac Dream machines Just in time shopping 3D printers Test tube baby Self-cleaning houses Microprocessor Disposable contact lens Face recognition doorsNanobotic toothpaste IVF e-suit Memory enhancement in humans Human memory downloads DNA computer Man on Mars Cat scanner Laser printer 3-D gaming Individual pollution credits Rounjin Z-0001 card Global ID Space station E-newspapers (e-ink) Smart baths Space shuttle Disposable camera Virtual holidays Sleep surrogates Word processor 150GB memory stick Nano pills DNA Scrambler Pong Hepatitis B vaccine Intelligent cosmetics Reputation trading VCR Cellular phone Synthetic skin Accelerated schoolingHelio-Beryllium Brain switchers Heart transplant Space tugs The Pill Internet Magnetic resonance imaging MySpace Randominoes Disposable phones Skyshield Brain transplants Plate tectonics Artificial heart CD-ROM Skype Needlecasting Granton motor DNA VisiCalc Apple Macintosh Barcodes Youtube Invisibility cloak Aqualung Apple Lisa Replicators ATM Liposuction GPS Child-care robots Gravity tube Nylon Credit card Astroturf IBM PC Flickr Robotic pest control Electronic computer Acrylic paint Walkman Netscape Alien detectors Neuronic whip E=MC2 Liquid paper MS-DOS Homorium Cubism Video game console Goggle Disintegrator Joymakers Transatlantic flight Nuclear fission Tupperware Silicon chip Compact disc Jet Engine Email Sintered Armorgel Hydrofoil Photocopier Computer mouse Fast Company magazine Dustmotes Self-repairing roads Scramble suit Invisi-spray Quartz crystal clock Carbon dating Moon landing Wired magazine Traffic lights Post-It note ebay Napcaps Tabloid newspaper Assembly lines Chocolate chip biscuits Microwave oven Colour TV Camcorder Moon village Helio-Beryllium Cassette tapeTape recorder Helicopter Television Hearing aid Velcro Frisbee Dot matrix printer Truth sensors Short-wave scapelSmart bullet Aeroplane Polaroid camera Yahoo MindwipesSafety razor Lego Instant coffee Plastics Band-Aid Fluorescent lighting Atom bomb SuperglueSatellites Starbucks Amazon Spray on surgical gloves Automobile Sonar Nuclear power Artificial printer Parking meters Mr Potato head Laser Gore-tex Granton motor Labots Cornflakes Bra Spindryer Penicillin Ballpoint pen Floppy disc AOL Localizers Silly putty Hovercraft Home computing Oceanic thermal converter 1Vacuum cleaner Vegemite Cats eyes Jacuzzi Sliced bread Radar Jet airliner Radial tyres Barbie Pocket calculator Fax machine 1900 1950 2007 2050