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Publishing Technology

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Get it right with the single biggest expense facing your publishing business in the digital age.

In 2013, all publishing companies are
technology companies. And the difference
between success and failure is choosing the
right editorial and commercial systems, the
right technology partners and instilling
a culture of learning.
The sheer number of technology solutions
for publishers can be overwhelming; who
should you be partnering with to build your
CMS, your paywalls, your email service
provider, your web analytics, your CRM
system, your sales management software,
your editorial workflow, your app builds?
This half-day Market Briefing event from
TheMediaBriefing.com will focus on helping
you chose the right media technology
solutions – big and small – that will help
you grow digital revenues. From enterprise
content management software, to open
source platforms – our speakers have
experience of creating and using them.

Published in: Business
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Transcript of "Publishing Technology"

  1. 1. Publishing Technologies /22 March 2013/London Get it right with the single biggest expense facing your publishing business in the digital age In 2013, all publishing companies are system, your sales management software, technology companies. And the difference your editorial workflow, your app builds? between success and failure is choosing the This half-day Market Briefing event from right editorial and commercial systems, the TheMediaBriefing.com will focus on helping right technology partners and instilling you chose the right media technology a culture of learning. solutions – big and small – that will help The sheer number of technology solutions you grow digital revenues. From enterprise for publishers can be overwhelming; who content management software, to open should you be partnering with to build your source platforms – our speakers have CMS, your paywalls, your email service experience of creating and using them. provider, your web analytics, your CRM Attend this half-day Market Briefing and get answers to the technology issues you face every day • How to achieve value for money; open • How to help non-technical teams work source DIY technology vs buying a licence with technology suppliers to deliver systems – when to build, when to lease and when to that do what you need them to do buy off the shelf • How to save money by partnering with • How to address the integration challenges smaller, faster partners to deliver solutions of CMS, user data, big data, fulfilment fast, without the huge headaches that payment portals, CRM, ESPs and web old-school IT projects created analytics • How to manage the DMS • What questions to ask when making a evolution of publishers attendees receive decision about publishing technology, how to project manage rollouts and how to talk to and deal with technology partners to technology companies, without losing your mind 10% off Code:PTDMS Register today at www.TheMediaBriefingLive.com/ publishing-technology-march-2013Publishing Technologies Flyer.indd 1 14/02/2013 16:45

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