Social Media

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  • launched their very first “Thank You” campaign by redecorating a brand new Porsche 911 GT3 R Hybrid. The speedy coupe has been covered with vinyl graphics listing the first 1,000,000 fans on Facebook
  • Dell offers refurbished laptops, desktops, workstations, servers and storage, and monitors and printers from Dell Outlet in the USA, with its  @DellOutlet account on Twitter a primary channel to notify followers of the latest offers.  both refurbished equipment as well as new systems – has now exceeded $3 million.
  • If your social media marketing is good enough, mass media will pick it up
  • Dollar Shave Club spent $4,500 on this initial video12,000 customers in just the first two days its e-doors were open.4 million views in just over a month, overall 8Mimpression was compounded by the fact that it produced enough hits to crash the company’s website.
  • In a shining example of a brand being blissfully unaware of its own reputation, McDonald’s used the hashtag #McDStories to promote video content of their suppliers talking about McDonald’s ingredients. Eventuallywas hijacked by consumers complaining about the company’s service and the quality of the food.
  • Take - Social media campaigns always contain a measure of risk
  • Meme - An image, video, etc. that is passed electronically from one Internet user to another.Grumpy catInsane ex girlfriendRidiculously photogenic guyMcKayla not impressed

Transcript

  • 1. Social MediaChanged theway weCommunicate
  • 2. Facebook tops Google for Weekly traffic in the US
  • 3. 25% of search results for the world’s largestbrands linked to user generated content
  • 4. 80% of users prefer to connect with brands overfacebook
  • 5. 1 Million websites have integratedwith Facebook
  • 6. 80% of US companies use Social Media forrecruiting employees 95% of them via LinkedIn
  • 7. While you read this 100 Hours of videos areuploaded to YouTube
  • 8. Social media sites also give startup businesses thechance to share advertising space with corporategiants.
  • 9. Content Marketing Is the New Social MediaMarketing.We don’t need to search for products, they find us
  • 10. “We don’t have achoice on whetherwe do social media,the question is howwe do it”
  • 11. The bigchallenge is howto do it right…
  • 12. Big brands on Social MediaPorsche says thank you.1 Million times
  • 13. Big brands on Social MediaDell’s Social MediaListening Command Center
  • 14. Big brands on Social MediaOld Spice – The horse is everywhere! 44M YouTube views Facebook interaction increased by 800% Sales increased by 107% The Old Spice guy responded with 116 YouTube videos within 24 hours
  • 15. Big brands on Social MediaDollarShaveClub.com –Our Blades Are F***ing Great
  • 16. Brands who fail to shineMcDonalds Twitter Hashtag Promotion#McDStories, , Goes Horribly Wrong
  • 17. Brands who fail to shine“American Apparel”& “Gap”Teases HurricaneSandy Promotion
  • 18. 2013 Predictions  Social Media ROI will be easier to measure  Visuals will play a bigger role than ever  Content will be more optimized for mobile platforms  Social media advertising will continue to grow
  • 19. Best Memes of 2012
  • 20. What happens in Vegas stays in