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Overview
 

Overview

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A social media overview which should be able to be understood without a presenter.

A social media overview which should be able to be understood without a presenter.

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  • 7 steps! 7 habits of highly effective people

Overview Overview Presentation Transcript

  • SOCIAL MEDIA what you need to know
    • As the sophistication of the ‘creative’ used in marketing an communications has increased from this...
  •  
    • ...to this...
  •  
    • ...it is staggering that the ROI from your marketing has gone down.
    • Particularly when segmentation has gone from this...
  •  
    • ...to this.
  •  
    • Or is it?
    • Unfortunately what was segmentation has now become fragmentation.
    • With the average person being exposed to 3000+ messages very single day.
    • With all of our competitors (and often us) doing this...
  •  
    • ...is it any wonder people stitch-off to our message?
    • Well, they needn’t.
    • With Social Media you have at your disposal a series of tools which allow you to engage your customers and prospects in a way never before possible.
  •  
    • Myth no. 1.
    • Social Media is used mostly by...
  • young people
    • Wrong!
    • The fastest growing segment in social media users is now more mature people.
    • Myth No. 2
    • Social Media is free.
    • Wrong!
    • Whilst you don’t need to pay for print or advertising you do need to invest time. This means that you have largely moved costs from one area to another.
    • But, the reason to use social media isn’t this anyway.
    • Social Media enables you to have a dialogue with others in a way which hasn’t been possible before.
    • For this reason companies with really BIG budgets are interested in Social Media.
  • “ The old model was informing, persuading and reminding... the new model is demonstrating, involving and empowering.” Mitch Matthews, Head of Marketing, Microsoft
    • 91% say that customer reviews are #1 aid to buying decisions.
    • JC Williams Group
    Of all online users: Source: Market Tools, August/September 2008 Insight Report 87% trust a friend’s recommendation over a critic’s review Marketing Sherpa 3 times more likely to trust peer opinions over advertising for purchasing decisions. Jupiter Research 33% visit social media sites to engage in product research before making a purchasing decision. 47% say that social media sites influence their decisions to purchase specific brands or services 26% changed their minds about purchasing a product after reading about is on a social media site Of all active social media users:
    • Whilst it isn’t primarily about cost, there is a fantastic levelling with this technology.
    • Since the earliest days of media, the cost of mass market penetration has grown
    • EVERY SINGLE YEAR
  •  
    • Until the advent of social media when it has fallen to almost zero.
  • What should I do?
  • 6 Steps:
    • Get educated
    • Listen
    • Find your voice
    • Define success
    • Participate
    • Measure
    • 1. Get educated
    • Learn about the various platforms you may need to use and identify where your likely targets are lurking.
  •  
    • Google alerts
    • search
      • twitter
      • linkedIn
    • lithium insights
    • Radian6
    • 2. Listen
  •  
    • Social Media is primarily a platform for listening NOT talking.
    • Hear what people are talking about and join in DON’T just start shouting.
    • 3. Find your voice
    • Ensure that your Social Media personality exactly reflects who you or the company are.
  •  
    • 4. Define success
    • Success is not about followers, so if you are basing your strategy on gaining followers you are wasting your time...and money.
  •  
    • You must decide on what you want to get back - sales, brand awareness, market intelligence, customer loyalty.
    • Then you must benchmark and measure.
  • ROI
  •  
    • 5. Participate
    • You need to join-in.
  •  
    • Identify which conversations are going on, and which you can add value to, then gently join in.
    • Remember that conversations look like this...
  •  
    • ...and this...
  •  
    • ...and this...
  •  
    • ...they do NOT look like this...
  •  
    • 6. Measure
    • If you haven’t put in place some kind of measurement strategy agains your success criteria you are WASTING YOUR TIME!
    • Would you employ a salesman and never check to see if they’d sold anything?
    • No, and this should be no different.
    • There are lots of tools out there to help you measure, some are free, some are cheap, some are expensive, but measure you must.
  •  
    • Some companies have got it very right, and some very wrong, but if you follow a simple plan and don’t forget to apply the same diligence to social media that you would to any other aspect of your business, you should be OK!
  • success & failure
    • By the time you see a
    • Bandwagonit’s too late.
    • Sir James Goldsmith
    • To find out more, contact:
    • www.grayuk.com
    • [email_address]
    • 020 8144 5805