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15 minute presentation

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The visuals from a 15 minute presentation I regularly give to business groups - to see where I'm going to give it next visit www.grayuk.com/events

The visuals from a 15 minute presentation I regularly give to business groups - to see where I'm going to give it next visit www.grayuk.com/events

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Transcript

  • 1. SOCIAL MEDIA Holy grail or hole for your time?
  • 2. Social Media
    • I’m not going to convince you
    • the risks
    • why me?
    • moving it forward
  • 3. Risks
    • dot com syndrome
    • followers and listeners are NOT the same thing
    • resourcing
    • choosing battles
    • message
    • not broadcast
  • 4. advertising
    • one way communication
    • large and unfocused
    • lack of belief in message
    • little or no value
  • 5.  
  • 6. Message
    • I’m not listening
    • You ARE like everyone else
    • So what?
    • Noise!
  • 7. I don’t give a SHIT
  • 8.  
  • 9. ME
  • 10.
    • 20 years in marketing & branding
    • working for a digital agency when SM born
    • SME to blue chip experience
    • current clients include Herts University, Boeing & BAA
    • visit www.grayuk.com
  • 11. Moving forward
  • 12.  
  • 13.  
  • 14.
    • Top 3 sites
    Niche sites
  • 15.  
  • 16.  
  • 17.  
  • 18. 5 Steps:
    • Research
    • Plan strategy
    • Upskill
    • Create content
    • Monitor
  • 19.
    • By the time you see a Bandwagon it’s too late.
    • Sir James Goldsmith
  • 20.
    • www.grayuk.com
    • [email_address]
    • 020 8144 5805