Personal Branding Presntation - 3/5/2014 @ Startup Institute Chicago
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Personal Branding Presntation - 3/5/2014 @ Startup Institute Chicago

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A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.

A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.

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    Personal Branding Presntation - 3/5/2014 @ Startup Institute Chicago Personal Branding Presntation - 3/5/2014 @ Startup Institute Chicago Presentation Transcript

    • PERSONAL BRANDING
    • 2 introduction JOEMAINWARING Since 2002, I have leveraged personal branding to accelerate my own goals, both personally and professionally. Most recently, that goal was becoming a full time software developer in the startup industry.
    • 3 2002 2008 2004 2009 theaccordance Twitter Linkedin TIMELINE facebook 2010 .coms 2012 2011 2013 freelance developerblogging 2014 networking
    • 4 Definition Your brand is what people say about you when you’re not in the room. - Jeff Bezos 
 Founder of Amazon Personal Branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal.
    • 5 FamousPersonalBrands davegrohl Music elon musk Innovation jimmyfallon Comedy
    • 6 Why?
    • 7 % 93 itmatters searchfirst Recruiters clients Founders
    • 8 MadeWith positioning personality imagerystrategy
    • 9 Positioning Specifically you want to make sure that you provide something unique, fresh, and highly valuable to your audience. Whatyoustandfor
    • 10 Strategy Your objective is your goal, what you seek to achieve. Objective Your competition is the person who’s already doing it first, and the person who wants it second. Competition Your target market should the kind of people you want to collaborate with. TargetMarket
    • 11 personality practical patterned unique craft Science Art
    • 12 imagery A S E L F I ETA K E
    • 13 EVOLUTIONofmypersonalbrand smadventurer 2008 itpro 2010 freelancedev 2012 uiengineer 2014
    • 14 Brand Name
    • 15 options DUALIDENTITY(ironman) TRUEIDENTITY(TonyStark)
    • 16 elevator pitch
    • 17 Examples Simple Direct and to the point. @JohnRoa CEO @AKTA. Founder @DigitalHope. Investor @SocialCrunch. TEDx speaker. Travel addict. Angel investor. Office ping-pong contender. Big tourney poker. @BarrettAll CEO @StatusCreative | Writer @Technorati | @Forbes Top 50 | @BusinessInsider #1 Ad Exec | Stayed at a Holiday Inn Express. @Saddington I invest in people & great ideas @TheIronYard. Hacker of @Pressgram and @DeskPM. Contextual Relevant to your positioning and target market Creative Stand out by being unique
    • 18 BrandingPage Branding Pages allow you to showcase who you are, what you’re about, and ultimately how you can help others with your products, services, and smile.
    • 19 Blog
    • 20 Portfolio
    • 21 LandingPage
    • 22 social networks
    • 23 whichones? socialnetworks Countless social networks exist today, each serving a unique purpose for content curation, communication, and collaboration. You don’t have to be on all, focus on the networks relevant to your goals.
    • 24 Myfocus
    • 25 Content curation
    • 26 Strategy ContentCuration Having a strategy for content curation will allow you to maximize the impact of your personal branding. Focus by sharing content relevant to your positioning. Scheduling allows you to publish content during peak times to maximize impact Analytics provide valuable feedback on how well your content is being received.
    • 27 COMMUNITYIt takes a village… Community is about building real relationships with people within your networks that will help you and your business be successful.
    • 28 Los Angeles London W ashington D.C. Beijing Dallas world map Hawaii
    • 29 HAVE FUN