Buzz Networks:conference engagement with social computing tools

Buzz Networks conference engagement through social computing

What are your objectives? Get Them Keep Them Bring Them Back Meeting Planner Conference Attendee

Tell Me Show Me Involve Me

I flew all the way just for this?

Seth Godin

So why are attendees there? Delight Engagement Surprise Connections Value

Unconference

Lobbycon

Panel Picker

Parties 2.0

" Conferences are media. People expect … to be able to comment in conferences while they're in them. " Jennifer Pahlka, Conference Manager

So how do you get there?

2005… 76+ million blogs 120,000 new ones/day “ Your customers and rivals are figuring blogs out. Our advice catch up or catch you later. ”

2008… “ While only a small slice…wants to blog, a far larger swath…is eager to make friends and contacts, to exchange pictures and music, to share activities and ideas. ”

Social Computing Tools Blogs & Vlogs Video & Photos Wikis Web Seminars RSS Feeds Podcasts Chat (Twitter, IRC) Social Networks Connection

Meeting Dynamics Front Channel Back Channel

What about blogs?

Chronological BLOG

BLOG

HANDOUTS

What about photo sharing?

Photobucket

Zoomr

+ over 40 others

Photo Sharing Tips

Announce Photo Sharing Site Used

Assign Common Tag “NCUCC2008”

Take Photos of Sessions, Parties

Use photos in blog

What about wikis?

So what is a wiki? Collection of web pages designed to enable anyone who accesses it to contribute or modify content. Source: Wikipedia

How about Online Video?

Monthly Online Video Viewers 2006 – 114 million 2011 – 183 million Source: eMarketer, Feb 2008

VIDEO

How about PPT Slides?

SlideRocket

Authorstream

Empressr

Flypaper

Thumbstacks

ZohoShow

How about Social Networks?

Adult Social Network Participation 2006 – 47.5 million 2011 – 85.1 million Source: eMarketer, Dec. 2008

Community # 1 – MySpace # 2 - Facebook +102% #12 - Bebo +86% # 7 - Club Penquin +46% 55.4 million unique visitors Y.O.Y. Growth 4% Source: Nielsen Online, 2/08

Community # 5 – Linkedin Ryze RealContacts Visible Path Zero Degrees JigSaw 7.4 million unique visitors Y.O.Y. Growth 271% Source: Nielsen Online, 2/08

ASSOCIATION SNS

Chat

Twitter & Chat

Creating session demand

Finding best session

Finding people

Meeting old and new friends

Sharing events

Twitter & Chat – Conference Organizer

Event announcements

Room changes

Planning events

Speaker & session feedback

Link to blog or photos

Adapted from “How to Web 2.0 Enable Your Live Event”, Spark Media Solutions, 2007 and “Twitter’s Transformative Effect on Conferences”, The Social Organization, 6/11/08

Social Computing Tools in Use

BLOG

PHOTOS

AUDIO

Implications for your conference center

Conference Social Media Text Audio Video Images Blogs Handouts Photo Sharing Video Clips Podcasts Wikis Slide Sharing Chat Content & Community

15 Steps for Using Social Media

Free or low fee WiFi

Conference Web Site

Conference Blog

Conference Photo Sharing Site

Audio and Videotape Presentations

Upload to Video Sharing Site

Upload PPT Slides

Post Video/Slide Code on Your Blog

Post Audio Podcasts on Your Blog

Create Social Network Site Group

Staff Appropriately

Right Technology

Prep Your Speakers

Encourage Attendee Participation

Experiment and Modify

Adapted from “How to Web 2.0 Enable Your Live Event”, Spark Media Solutions, 2007

Social Computing Themes – 10 C’s Content Creation Connection Community Conversation Collaboration Cheap & Fast Core Values Change of Scale Collective Intelligence Cumulative Learning Web 2.0 Source: http://www.changethis.com/25.05.Web2.0

Social Computing Tools Blogs & Vlogs Video & Photos Wikis Web Seminars RSS Feeds Podcasts Chat (Twitter, IRC) Social Networks Connection

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