Persuasive Media Relations: The
     Key to Reaching All Your Publics
              PRSA International Conference
        ...
PR TIP
MEDIA LANDSCAPE
WHERE ARE YOUR AUDIENCES AND
 HOW ARE YOU ENGAGING THEM?
SOCIAL MEDIA IMPACT

•   Printed publications
•   Web content vs. premium web content
•   By-liners to bloggers
•   Conver...
NICHE MEDIA
BLOGS DELIVER VALUE
WHO SHOULD YOU FOLLOW FOR
        JOURNALIST INQUIRIES?
•   @helpareporter
•   @journalistics
•   @themediaisdying
•   #jo...
SEARCH AND MEDIA RELATIONS

•   Integration
•   Socialized Media
•   1-3
•   Spokesperson Training
USING TWITTER FOR
 MEDIA RELATIONS
MORE RESOURCES
       Learn more at
burrellesluce.com/resources



   Effective Social      Social Media
   Network and Mi...
CONTACT INFORMATION:

    Johna Burke
    Senior Vice President
    BurrellesLuce
    jburke@burrellesluce.com
    800-631...
Q&A TIME
Persuasive Media Relations: The Key to Reaching All Your Publics
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Persuasive Media Relations: The Key to Reaching All Your Publics

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Persuasive Media Relations: The Key to Reaching All Your Publics

  1. 1. Persuasive Media Relations: The Key to Reaching All Your Publics PRSA International Conference #PRSA09 @gojohnab Johna Burke, Senior Vice President BurrellesLuce
  2. 2. PR TIP
  3. 3. MEDIA LANDSCAPE
  4. 4. WHERE ARE YOUR AUDIENCES AND HOW ARE YOU ENGAGING THEM?
  5. 5. SOCIAL MEDIA IMPACT • Printed publications • Web content vs. premium web content • By-liners to bloggers • Convergence • Email communication • “Google” by subject research
  6. 6. NICHE MEDIA
  7. 7. BLOGS DELIVER VALUE
  8. 8. WHO SHOULD YOU FOLLOW FOR JOURNALIST INQUIRIES? • @helpareporter • @journalistics • @themediaisdying • #journchat • #mediarelations • #PR • #Pradvice • Your competitors • Reporters and bloggers
  9. 9. SEARCH AND MEDIA RELATIONS • Integration • Socialized Media • 1-3 • Spokesperson Training
  10. 10. USING TWITTER FOR MEDIA RELATIONS
  11. 11. MORE RESOURCES Learn more at burrellesluce.com/resources Effective Social Social Media Network and Micro- Provides Blog Management Opportunity
  12. 12. CONTACT INFORMATION: Johna Burke Senior Vice President BurrellesLuce jburke@burrellesluce.com 800-631-1160 x:2889 Twitter: gojohnab BLOG: www.burrellesluce.com/freshideas
  13. 13. Q&A TIME

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