Persuasive Media Relations: The
Key to Reaching All Your Publics
PRSA International Conference
#PRSA09
@gojohnab
Johna Burke, Senior Vice President
BurrellesLuce

PR TIP

MEDIA LANDSCAPE

WHERE ARE YOUR AUDIENCES AND
HOW ARE YOU ENGAGING THEM?

SOCIAL MEDIA IMPACT
• Printed publications
• Web content vs. premium web content
• By-liners to bloggers
• Convergence
• Email communication
• “Google” by subject research

NICHE MEDIA

BLOGS DELIVER VALUE

WHO SHOULD YOU FOLLOW FOR
JOURNALIST INQUIRIES?
• @helpareporter
• @journalistics
• @themediaisdying
• #journchat
• #mediarelations
• #PR
• #Pradvice
• Your competitors
• Reporters and bloggers

SEARCH AND MEDIA RELATIONS
• Integration
• Socialized Media
• 1-3
• Spokesperson Training

USING TWITTER FOR
MEDIA RELATIONS

MORE RESOURCES
Learn more at
burrellesluce.com/resources
Effective Social Social Media
Network and Micro- Provides
Blog Management Opportunity

CONTACT INFORMATION:
Johna Burke
Senior Vice President
BurrellesLuce
jburke@burrellesluce.com
800-631-1160 x:2889
Twitter: gojohnab
BLOG: www.burrellesluce.com/freshideas

Q&A TIME