Persuasive Media Relations: The Key to Reaching All Your Publics

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  • 1. Persuasive Media Relations: The Key to Reaching All Your Publics PRSA International Conference #PRSA09 @gojohnab Johna Burke, Senior Vice President BurrellesLuce
  • 2. PR TIP
  • 3. MEDIA LANDSCAPE
  • 4. WHERE ARE YOUR AUDIENCES AND HOW ARE YOU ENGAGING THEM?
  • 5. SOCIAL MEDIA IMPACT • Printed publications • Web content vs. premium web content • By-liners to bloggers • Convergence • Email communication • “Google” by subject research
  • 6. NICHE MEDIA
  • 7. BLOGS DELIVER VALUE
  • 8. WHO SHOULD YOU FOLLOW FOR JOURNALIST INQUIRIES? • @helpareporter • @journalistics • @themediaisdying • #journchat • #mediarelations • #PR • #Pradvice • Your competitors • Reporters and bloggers
  • 9. SEARCH AND MEDIA RELATIONS • Integration • Socialized Media • 1-3 • Spokesperson Training
  • 10. USING TWITTER FOR MEDIA RELATIONS
  • 11. MORE RESOURCES Learn more at burrellesluce.com/resources Effective Social Social Media Network and Micro- Provides Blog Management Opportunity
  • 12. CONTACT INFORMATION: Johna Burke Senior Vice President BurrellesLuce jburke@burrellesluce.com 800-631-1160 x:2889 Twitter: gojohnab BLOG: www.burrellesluce.com/freshideas
  • 13. Q&A TIME