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Persuasive Media Relations: The Key to Reaching All Your Publics
 

Persuasive Media Relations: The Key to Reaching All Your Publics

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    Persuasive Media Relations: The Key to Reaching All Your Publics Persuasive Media Relations: The Key to Reaching All Your Publics Presentation Transcript

    • Persuasive Media Relations: The Key to Reaching All Your Publics PRSA International Conference #PRSA09 @gojohnab Johna Burke, Senior Vice President BurrellesLuce
    • PR TIP
    • MEDIA LANDSCAPE
    • WHERE ARE YOUR AUDIENCES AND HOW ARE YOU ENGAGING THEM?
    • SOCIAL MEDIA IMPACT • Printed publications • Web content vs. premium web content • By-liners to bloggers • Convergence • Email communication • “Google” by subject research
    • NICHE MEDIA
    • BLOGS DELIVER VALUE
    • WHO SHOULD YOU FOLLOW FOR JOURNALIST INQUIRIES? • @helpareporter • @journalistics • @themediaisdying • #journchat • #mediarelations • #PR • #Pradvice • Your competitors • Reporters and bloggers
    • SEARCH AND MEDIA RELATIONS • Integration • Socialized Media • 1-3 • Spokesperson Training
    • USING TWITTER FOR MEDIA RELATIONS
    • MORE RESOURCES Learn more at burrellesluce.com/resources Effective Social Social Media Network and Micro- Provides Blog Management Opportunity
    • CONTACT INFORMATION: Johna Burke Senior Vice President BurrellesLuce jburke@burrellesluce.com 800-631-1160 x:2889 Twitter: gojohnab BLOG: www.burrellesluce.com/freshideas
    • Q&A TIME