(Source: CII & Morgan Stanley Report)

Type Hypermarket Founded 1986 (Kolkata) Headquarters Delhi Industry Manufacturing & Retail Annual Turnover Rs 6026.53 mn(2007) Products Apparels, Department, Grocery store Vishal Mega Mart

Type Hypermarket

Founded 1986 (Kolkata)

Headquarters Delhi

Industry Manufacturing & Retail

Annual Turnover Rs 6026.53 mn(2007)

Products Apparels, Department, Grocery store

Promoter Ram Chandra Agarwal Parent Vishal Retail Ltd. Punchline ‘ Value for money’ Retail Space More than 1.6mn Sq ft Advantage First mover(tier II & tier III cities) Currently 100 outlets Continued…

Promoter Ram Chandra Agarwal

Parent Vishal Retail Ltd.

Punchline ‘ Value for money’

Retail Space More than 1.6mn Sq ft

Advantage First mover(tier II & tier III cities)

Currently 100 outlets

Revenue Mix

Apparels = Private Labels Non- Apparels= Private + Other FMCG= Private + Other Trying to increase the proportion of Private Labels in FMCG Co-Branding With SBI Products

Apparels = Private Labels

Non- Apparels= Private + Other

FMCG= Private + Other

Trying to increase the proportion of Private Labels in FMCG

Co-Branding With SBI

Households

Travel Accessories

In House Brands Of Vishal

Pricing Method Value Pricing – EDLP Pricing Strategies Time Pricing Price Discounts Quantity (1500 –15%,3500 – 25%,5000 - 30%) Special Event Pricing Dhanteras Dhamal Pricing

Pricing Method

Value Pricing – EDLP

Pricing Strategies

Time Pricing

Price Discounts

Quantity (1500 –15%,3500 – 25%,5000 - 30%)

Special Event Pricing

Dhanteras Dhamal

DISCLAIMER: * Price As on 7 th April 2008 MRP Mart Price Brand Atta 10kg 240 199 Pillsbury Rice 10kg 310 240 Rozana Dal 5kg 225 225 Private Label Sugar 5kg 87 87 Private Label Tea 500g 54 49 Red Label Coffee 50g 68 61 Nescafe Refine Oil 10ltr 860 800 Dhara Ghee 2kg 380 370 Amul Salt 2kg 18 17 Tata Soap 6pc 114 110 Cinthol Shampoo 400ml 199 181 Garnier Toothpaste 300g 79 77.5 Colgate Detergent 67 65 Surf Excel Detergent Soap 4 40 39 Surf Excel Bar Bathroom Cleaner 2 75 70 Safaai Bourntiva 500g 124 111 Bournvita Total 2990 2662.5 Save 237.5

Tier II , III & IV cities 72% of stores fall in the cities- “Top 50 Retail Destinations” 2 Plants (Gurgaon & Dehradun) 1.5mnx2= 3mn pieces 27 warehouses located in 9 key cities in India More than 885,213 sq ft ware house area Place

Tier II , III & IV cities

72% of stores fall in the cities- “Top 50 Retail Destinations”

2 Plants (Gurgaon & Dehradun)

1.5mnx2= 3mn pieces

27 warehouses located in 9 key cities in India

More than 885,213 sq ft ware house area

Presence

Place - Supply Chain

Business Model- VRL

Over

Advertise in Local Dailies Website www.vishalmegamart.net PR – News Papers, Magazine’s Various Sales Promotions Shop And Fly Offer Ghar Basane Ke 4 Bahane Promotion

Advertise in Local Dailies

Website www.vishalmegamart.net

PR – News Papers, Magazine’s

Various Sales Promotions

Shop And Fly Offer

Ghar Basane Ke 4 Bahane

25% Off On All Items – Every Month 2 din Ki Maha Loot Great Savings 5 Din Ki Maha Bachat Discount Offers At Various Festive ocassions Dhanteras Dhamal Grand Winter Sale – 50% & 60% discount for 2 days Paise Bachao Andholan – 9 Din Ki Maha Loot Promotion Contd…

25% Off On All Items – Every Month

2 din Ki Maha Loot

Great Savings

5 Din Ki Maha Bachat

Discount Offers At Various Festive ocassions

Dhanteras Dhamal

Grand Winter Sale – 50% & 60% discount for 2 days

Paise Bachao Andholan – 9 Din Ki Maha Loot

Strong Recruitment Cell 2,509 employee’s joined-2008 8500 employee Strength Learning & Development Team Off – site Activities Not That Helpful People

Strong Recruitment Cell

2,509 employee’s joined-2008

8500 employee Strength

Learning & Development Team

Off – site Activities

Not That Helpful

Three Layer Security Checks No. of Parallel Billing Counter Trolley For Moving Goods Retail Exchange Software Solution – PRIL Integrated With SAP & ERP Process

Three Layer Security Checks

No. of Parallel Billing Counter

Trolley For Moving Goods

Retail Exchange Software Solution – PRIL

Integrated With SAP & ERP

Infrastructure – Stand Alone Commercial Building Place Clean, Air-conditioned outlet Lack Of Parking Space Equipment – computer, BCR, Desk etc State of Art Physical Evidence

Infrastructure – Stand Alone Commercial Building

Place

Clean, Air-conditioned outlet

Lack Of Parking Space

Equipment – computer, BCR, Desk etc State of Art