BIG BAZAAR 2008 STUDY
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BIG BAZAAR 2008 STUDY

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This study was conducted by Narendra Toshniwal and Sumeet Sinha on BIG Bazaar in April 2008. We have tried to provide the best possible, first hand details. Feedback narendra2356@gmail.com

This study was conducted by Narendra Toshniwal and Sumeet Sinha on BIG Bazaar in April 2008. We have tried to provide the best possible, first hand details. Feedback narendra2356@gmail.com

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BIG BAZAAR 2008 STUDY BIG BAZAAR 2008 STUDY Presentation Transcript

  •  
    • Type Hypermarket
    • Founded 2001
    • Headquarters Jogeshwari, Mumbai
    • Industry Retail
    • Products Department, Grocery store
    • Promoter Kishore Biyani
    • Parent Pantaloon Retail India Ltd.
    • Punchline ‘ Is se sasta aur accha kahin nahin’
    • Currently 83 outlets
    • One stop shopping at discounted prices.
    • Provides Best Products at the Best Prices.
    • Targets price conscious majority segment of customers.
    • Classless destination.
    • Attracts a few thousand customers per day
    • ‘ Is se sasta aur accha kahin nahin’
    • MARKETING MIX
    • ‘ 7 P’s ANALYSIS’
  •  
  •  
  • mr.right
  • IN HOUSE BRANDS @ BIG BAZAAR DJ & C CLEAN MATE SENSEI KORYO STAR SITARA CARE MATE FRESH & PURE RENUKA MAJITHIA SARAPOLO and 40 more brands FEW BRANDS @ BIG BAZAAR
  • PRICING OBJECTIVE
    • MAXIMUM MARKET SHARE
  • PRICING
    • VALUE PRICING (EDLP)
    • PROMOTIONAL PRICING
    • - LOW INTEREST FINANCING
    • - PSYCHOLOGICAL DISCOUNTING
    • - SPECIAL EVENT PRICING (GUDI PADVA)
    • DIFFERENTIATED PRICING
    • - TIME PRICING
    • BUNDLING
  • TIME PRICING
  • LOW-INTEREST FINANCING
    • PSYCHOLOGICAL PRICING
  • BUNDLING
  • PRICING DISCLAIMER: * Price As on 5 th April 2008   MRP Brand Atta 10kg 240 185 Shakti Bhog Rice 10kg 210 210 Parimal Dal 5kg 225 225 Moong Sugar 5kg 95 94.05 Renuka* Tea 500g 54 53.46 Red Label Coffee 50g 68 68 Nescafe Refine Oil 10ltr 860 759 Dhara Ghee 2kg 400 330 Fresh n Pure* Salt 2kg 20 19.98 Tata Salt Soap 6pc 114 99 Cinthol Shampoo 400ml 199 179 Garnier Toothpaste 300g 79 74 Colgate Detergent   110   69 Clean Mate* Detergent Soap 4   40   39.96 Surf Excel Bar  Bathroom Cleaner 2 100    50 Clean Mate*  Bourntiva 500g 124 115 Bournvita   Total 2688 2409.51   Save 276.51
  • PLACE – Store Locations
  • SUPPLY CHAIN – BIG BAZAAR
  • PROMOTION
    • ‘ Saal ke sabse saste 3 din’
    • Future Card (3% Discount)
    • Shakti Card
    • Advertising (Print Ads, TV Ads, Radio)
    • Brand Endorsement by M.S.Dhoni
    • Exchange Offer – ‘Junk Swap Offer’
    • Point-of-Purchase Promotions
  • Some of the Key offers:
    • A Dish TV SetTop Box at Rs 999/- (original cost Rs 3500/-) on a shopping of Rs 3500/-
    • 5 Kg Rice + 5 Kg Sugar + 5 Kg Oil for RS 599/-.
    • Branded Microwave 17 ltrs at Rs 1999/-.
    • Branded DVD Player + Home theater at Rs 2999/-.
    • Magnum Queen Metal Bed with mattress and 2 pillows of Rs.12000/- at Rs.5999/-.
    • Nirlon Fry Pan @Rs.569/-. Get Tawa,Kadai & Gas Toaster free
  • Faida Zone INTERNATIONAL FOOD FESTIVAL
  • BILLBOARDS
  • PUBLIC RELATION
  •  
  •  
  • PEOPLE
    • Well Trained Staff
    • Appearance
    • Empowered Individual
    • Encouraged To Think Out Of The Box
    • Employ close to 10,000 people and recruit nearly 500 additional people every month
    • Use Scenario Planning as a tool for Quick Decision Making
    • Security Gaurds At All Gates
  • PROCESS
  • PROCESS Contd..
  •  
  • PHYSICAL EVIDENCE
  •  
  • SWOT ANALYSIS
    • Strength
    • High Brand Equity
    • State-of-art infrastructure
    • EDLP
    • PoP promotions
    • Variety of stuff under single roof
    • Weakness
    • Unable to meet store opening targets
    • Falling revenue/sq. ft.
    • General perception
    • Opportunity
    • Organized retail (4.15%)
    • Evolving consumer preferences
    • Threat
    • Competitors
    • Government policies
    • Unorganized retail
  •