Social TV - Our New Watercooler Conversation

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These are the slides from the Social TV panel held at NBC17 in Raleigh NC, hosted by Social Media Club Triangle. The panelists include Ryan Boyles, Gregory Ng and Damond Nollan.

Thank you to our hosts NBC17 and Kim Green, Producer for MyCarolinaToday.

Damond wrote up a good recap blog post. http://bit.ly/A1cFhX

Find out about monthly #SMCTriangle meetings via twitter and facebook.

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  • Social TV - Our New Watercooler Conversation

    1. 1. Social TVOur New WatercoolerConversations 1
    2. 2. PanelistsGreg: @gregoryng / @freezerburnsDamond: @damondnollan / Room 3026Ryan: @theRab / @igniteraleighTim: @timarthur / @thetechmonksTonight’s hashtags#SMCTriangle#SocialTV 2
    3. 3. EG ND NGR M O RYA IM D A T The Panelist on IntoNow app for iPhone 3
    4. 4. EGGR WHY I LIKE MISO • Focused exclusively on TV and movie watching • Nice interface • Miso Sideshows
    5. 5. ND OD AM
    6. 6. ANRY MY IntoNow PROFILE • Small Network • Audio Scanning • Auto Conversations • Trends Also see Shazam • Audio Scanning • Exclusive Mobile Content Unlocked
    7. 7. TIM MY GetGlue PROFILE • Industry Engagement • Different Activities • Physical items • Nice Social interaction
    8. 8. EGGR MY 5 FAVORITE TV SHOWS MY FAVORITE GUILTY PLEASURE SHOW
    9. 9. ND O MY 5 FAVORITE TV AM SHOWSD MY FAVORITE GUILTY PLEASURE SHOW
    10. 10. ANRY 6 FAVORITE SHOWS MY FAVORITE GUILTY PLEASURE SHOW
    11. 11. TIM 5 FAVORITE SHOWS MY FAVORITE GUILTY PLEASURE SHOW
    12. 12. EGGR MY FAVORITE SOCIAL TV APP
    13. 13. O ND MY 4 FAVORITE SOCIAL TV APPS A MD
    14. 14. ANRY FAVORITE SOCIAL TV APPIntoNow
    15. 15. TIM FAVORITE SOCIAL TV APPGetGlue
    16. 16. EGGR MY CURRENT TV SETUPSLIVING ROOM PLAY ROOM OFFICE• 51” Samsung Plasma • 56” Samsung DLP • 46” Samsung LED• Polk Audio Surround • DirecTV • Onkyo SurroundSound • 21” iMac Media Sound• DirecTV Server • DirecTV• PS3 • Blu-Ray • Xbox 360 Kinect• Slingbox • Wii• AppleTV • Roku • Boxee
    17. 17. ND O MY CURRENT TV SETUPS A MD • Prefer free content • No cable, just Netflix • Each family member gets a TV
    18. 18. ANRY CURRENT LIVING ROOM TV SETUP • 47” Vizio 3D LED HDTV with VIA (Hulu Plus, Netflix, Amazon Prime Instant Video) • Playstation 3 (Blu-Ray, Gaming, Move) • Tivo HD Premiere (Hulu) • Samsung Blu-Ray (Netflix) • Wii (Gaming, Netflix) • Toshiba 5 disc DVD • 14 year old rabbit ears for Terrestrial HD OTA
    19. 19. TIM CURRENT LIVING ROOM TV SETUP • 46” Samsung LED • PS3 (Blu-Ray / Gaming) • Wii (Gaming)
    20. 20. EGGR DATA IS THE CURRENCY REAL-TIME SOCIAL CONVERSATION METRICS
    21. 21. ND O A MD Comcast reveals social TV strategy that rewards subscribers in patent application • Live Channel Changing Notifications • Transmit Recommendations • Achieve Awards and Discounts Source: http://www.fiercecable.com/story/comcast-reveals-social-tv-strategy-rewards-subscribers-patent-application/2012-01-27
    22. 22. AN Evolution of Fan CommunitiesRY Fan Networks • Real-time: Social Platforms move quickly • Old shows: Buffy, Battlestar Galactica, ALIAS • New Shows: Community, Glee, Doctor Who • Movies: Inception, Harry Potter, Ryan Gosling Fan obsession has evolved to viral memes, gifs, quotes, mashups and “shipping”
    23. 23. AN Tumblr Fan NetworksRY • Anonymous • Private-ish • Super Fans! • Viral • Quick Pace • Rabid Community • I curate over 12 blogs Explore your shows: http://tumblr.com/tagged/ something
    24. 24. NEW ARTICLETIM Visit: http://www.timponders.com/feb2012smc
    25. 25. Our favorite show of 2011: #AHSFX Will Season 2 be a huge success or drop quickly from our 25 attention?
    26. 26. Discussion NotesTopics Apps and Services• Cable vs Cutting the Cord • Miso• Alternate Reality Game Marketing • GetGlue• “Marketing” vs Users • IntoNow• Hashtags vs QR Codes • Twitter• Using different devices and TVs to test • YouTubeyour video content creations • Tumblr• Aggregators • Flixster USA Character Chatter • Tunerfish CW Mobile • Sidereel• Streaming vs Live TV • Facebook• Super Bowl Ads released early • Showyou• 7 dirty words on Broadcast Networks • Hulu Plus• Bravo Housewives and Reality TV • Netflix• Movies & Social / Mobile • Amazon Video• New Books on Social TV coming soon Look forward to future Social TV discussions with Triangle Social Media Club!
    27. 27. Greg: @gregoryng / @freezerburnsDamond: @damondnollan / Room 3026Ryan: @theRab / @igniteraleighTim: @timarthur / @thetechmonksTonight’s hashtags - look for and share post-event quotes and more#SMCTriangle#SocialTVJoin us for the February MeetingSXSW Preview @Capstrat Feb 23rdFollow @SMCTriangle or SMCTriangle on FB for more infoDo you want to host SMC? Ask how. Monthly meeting 3rdThursday 27

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