Video commerce 1 of 3: Media Discovery & Purchasing Made Easy
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Video commerce 1 of 3: Media Discovery & Purchasing Made Easy

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thePlatform’s Video Commerce gives media managers more control over how they package, market, and monetize video content.

thePlatform’s Video Commerce gives media managers more control over how they package, market, and monetize video content.

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Video commerce 1 of 3: Media Discovery & Purchasing Made Easy Video commerce 1 of 3: Media Discovery & Purchasing Made Easy Presentation Transcript

  • Video Commerce Media Discovery and Purchasing Made Easy
  • © 2014 thePlatform for Media, Inc 2© 2014 thePlatform for Media, Inc Introduction: Video Commerce thePlatform’s Video Commerce gives media managers more control over how they package, market, and monetize video content.
  • © 2014 thePlatform for Media, Inc 3© 2014 thePlatform for Media, Inc This dynamic solution maximizes the value of content libraries and enables video monetization in every window. Introduction: Video Commerce
  • © 2014 thePlatform for Media, Inc 4© 2014 thePlatform for Media, Inc Introduction: Video Commerce Three of the biggest reasons why you should consider thePlatform’s Video Commerce are: 1.  It makes it easy for your customers to discover and purchase media. 2.  It gives you more control over your video store. 3.  It can quickly adapt and scale to your needs. This presentation will walk you through reason #1.
  • © 2014 thePlatform for Media, Inc 5© 2014 thePlatform for Media, Inc Media Discovery and Purchasing Made Easy Video Commerce gives you many ways to merchandise and customize products. The Product Tags field in mpx allows you to “tag” or label products based on numerous criteria. Product Tags allow you to “tag” or label products based on numerous criteria.
  • © 2014 thePlatform for Media, Inc 6© 2014 thePlatform for Media, Inc Media Discovery and Purchasing Made Easy Let's say you have a special location next to your playlist where you want to place a weekly offer. You can create an "Editorial Top Pick" tag, apply it to a product, and have the storefront query for that tag so that the offer shows up in that spot. Product Tags – Use tags for editorial selections:
  • © 2014 thePlatform for Media, Inc 7© 2014 thePlatform for Media, Inc Media Discovery and Purchasing Made Easy If you have different storefronts for different devices, you could use tags as a way of restricting available content to that media appropriate for the consumer's current device. Product Tags – Use tags for device types:
  • © 2014 thePlatform for Media, Inc 8© 2014 thePlatform for Media, Inc Media Discovery and Purchasing Made Easy This is another way of restricting what content can be viewed, but it would be by the user's geographic location instead of device. Product Tags – Use tags for regions:
  • © 2014 thePlatform for Media, Inc 9© 2014 thePlatform for Media, Inc Media Discovery and Purchasing Made Easy You could tag a product "subscriber:gold," and have it either not show up in the storefront or only be made unavailable for purchase for non-gold consumers. The checkout adapter in the commerce stack would then be written to enforce this implicit rule. Product Tags – Use tags for subscription enforcement:
  • © 2014 thePlatform for Media, Inc 10© 2014 thePlatform for Media, Inc Media Discovery and Purchasing Made Easy Product managers can also create Product Bundles, which enable you to group product offerings based on a host of criteria like movie genre, series, director, etc.
  • © 2014 thePlatform for Media, Inc 11© 2014 thePlatform for Media, Inc Media Discovery and Purchasing Made Easy Product Bundles – All of these groupings are catalogued and searchable within the storefront. Typical queries may include: •  "Find all products mentioning Hobbit" •  "Find all products containing media that mention Hobbit” •  "Find all products containing media directed by Peter Jackson"
  • © 2014 thePlatform for Media, Inc 12© 2014 thePlatform for Media, Inc Media Discovery and Purchasing Made Easy Video Commerce’s Pricing Template feature lets you set multi-variable pricing terms to any product or product bundle. Pricing Templates define the base price of a product and the duration for which that price is in effect. the base price of a product and the duration for which that price is in effect.
  • © 2014 thePlatform for Media, Inc 13© 2014 thePlatform for Media, Inc Media Discovery and Purchasing Made Easy Pricing Templates – Product managers can create a set of reusable pricing templates that can accommodate a variety of pricing strategies. A few examples: •  Define a sliding scale of pricing over a period of time •  Define the currency a product can be sold in and its tax basis •  Allow the product to appear in different areas of a storefront over its lifecycle
  • © 2014 thePlatform for Media, Inc 14© 2014 thePlatform for Media, Inc Media Discovery and Purchasing Made Easy Pricing Templates – Video Commerce contains two pricing tiers, relative and exception: 1.  Relative Tiers set a base price for a duration (days, weeks, months, or years). 2.  Exception Tiers set a base price for a time period between specific start and end dates.
  • © 2014 thePlatform for Media, Inc 15© 2014 thePlatform for Media, Inc Media Discovery and Purchasing Made Easy When you assign a pricing template to a product, this creates a pricing plan. You can think of the pricing plan as defining the entire availability and pricing package for allowing a user to make a purchase from a storefront. $ ✔ ✔ ✔ BUY NOW $$ ✔ ✔ ✔ ✔ BUY NOW $$$ ✔ ✔ ✔ ✔ BUY NOW ✔
  • © 2014 thePlatform for Media, Inc 16© 2014 thePlatform for Media, Inc Media Discovery and Purchasing Made Easy Pricing Plans – The following illustrates how a pricing plan takes the product information and pricing template tiers and calculates the various dates, timeframes, and prices: January February March Offer Start Date January 1st Offer End Date March 31st Exception Tier February 14th Midnight to February 14th 11:59 PM at $14.00 Relative Tier 1 2 Weeks at $25.00 Relative Tier 2 2 Monts at $25.00 Relative Tier 3 15 Days at $10.00 January 1 - 14 at $25.00 January 15 - March 15 at $20.00 Exception: 1 Day at $14.00 Resume: February 15 - March 15 at $20.00 March 16 - 31 at $10.00 tier begins when the 2 weeks and the second $14. Promote Your Products
  • © 2014 thePlatform for Media, Inc 17© 2014 thePlatform for Media, Inc Learn More Video Commerce: Easily package, market, and monetize your video content For a more in-depth exploration of Video Commerce and its advanced merchandising options, we invite you to read our white paper: Download   White  Paper  
  • © 2014 thePlatform for Media, Inc 18© 2014 thePlatform for Media, Inc About thePlatform If you want to maximize your digital store’s revenues, thePlatform can help. We designed Video Commerce so you can create new products and enable your customers to easily find and purchase them. Call us to learn more about how we can help you: Toll Free: 1 (877) 436-7940
  • © 2014 thePlatform for Media, Inc 19© 2014 thePlatform for Media, Inc Engage with thePlatform §  Tweet  us  ques)ons.   §  Chat  with  the  video  community.   §  See  other  video  management  and   publishing  tutorials  on  our   Slidshare  Profile.