TV Everywhere Trend 4 of 4: Easier Authentication

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To help our customers find success with their TV Everywhere initiatives, we interviewed three of the industry’s biggest players to find out their best TV-E practices: Scripps Networks Interactive, …

To help our customers find success with their TV Everywhere initiatives, we interviewed three of the industry’s biggest players to find out their best TV-E practices: Scripps Networks Interactive, Comcast, and Bell Media. Through this research, we uncovered four key trends.

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  • 1. © 2014 thePlatform for Media, Inc Trends & Best Practices of TV Everywhere Easier Authentication
  • 2. © 2014 thePlatform for Media, Inc Introduction: TV Everywhere In the past five years, TV Everywhere (TV-E) has moved from a handful of offerings available only in a few selected markets to a smorgasbord of network offerings for viewers around the world to consume. 2
  • 3. © 2014 thePlatform for Media, Inc Introduction: TV Everywhere Also within the last five years, the number of video-enabled devices connected to the internet (which broadly includes tablets, smart TVs, game consoles, smartphones, set-top boxes, PCs, and others) has grown exponentially. 3
  • 4. © 2014 thePlatform for Media, Inc Introduction: TV Everywhere So how can a media company make the most of this opportunity? To find out, thePlatform interviewed three pioneering media companies that have found a lot of success with their TV-E initiatives: Scripps Networks Interactive, Comcast, and Bell Media. 4
  • 5. © 2014 thePlatform for Media, Inc Introduction: TV Everywhere Through this research, we uncovered four key industry trends: This presentation will walk you through trend #4. 1.  Live Completes the Content Package, 2.  Bringing C3 and D4 Together Online, 3.  Clear Consumer Messaging, and 4.  Easier Authentication. 5
  • 6. © 2014 thePlatform for Media, Inc Notoriously considered a tedious, multi-step process, authentication has become much simpler in the last year with the advent of social media and cross-domain authentication methods. Easier Authentication 6 ******
  • 7. © 2014 thePlatform for Media, Inc Subscribers can now log into their premium TV accounts with their Facebook, Twitter, or Google accounts. Easier Authentication Social Media: 7
  • 8. © 2014 thePlatform for Media, Inc Subscribers can now log into any participating TV Everywhere site within a domain and will not have to repeat the login process if they decide to visit a different TV Everywhere site. Easier Authentication Cross-Domain: 8
  • 9. © 2014 thePlatform for Media, Inc Even quicker than logging in via social media or cross- domain is ‘auto-authentication.’ Although this option is not yet widely available, industry experts believe that it will be the standard way to authenticate in two years. Easier Authentication 9
  • 10. © 2014 thePlatform for Media, Inc Easier Authentication “Authentication is our number-one challenge.” – Domenic Vivolo, Senior Vice President of Pay TV Bell Media 10
  • 11. © 2014 thePlatform for Media, Inc I Want My HGTV Everywhere: 2013 Trends and Best Practices of TV-E Other TV-E Trends For a more in-depth exploration of the TV Everywhere industry, recent trends, and the best practices for finding success, we invite you to read our white paper: 11 Download White Paper
  • 12. © 2014 thePlatform for Media, Inc If you want to take part in the exciting opportunities of TV-E, thePlatform can help. We have been a key industry player since the beginning. From media upload to the final player skin, there isn’t an aspect of online video technologies that we haven’t touched. Call us to learn more about how we can help you: Toll Free: 1 (877) 436-7940 About thePlatform 12
  • 13. © 2014 thePlatform for Media, Inc Engage with thePlatform 13 §  Tweet us questions. §  Chat with the video community. §  See  other  video  management  and   publishing  tutorials  on  our   Slidshare  Profile.