IDMI Digital Marketing BootCamp| Course


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The 2 day interactive & intensive learning programme will give you the working knowledge and skills needed to start planning and executing digital campaigns at a basic level.

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IDMI Digital Marketing BootCamp| Course

  1. 1. For More information on our courses and services The digital marketing BOOTCAMP Course EDUCATION | TRAINING | CONSULTING
  2. 2. To create a platform for continuous professional development through training & education in DIGTIAL, DATA & DIRECT marketing <ul><li>To act as a catalysts and nurture a new generation of digital marketing professionals </li></ul><ul><li>To help companies transition to the next level of digital marketing expertise </li></ul><ul><li>To empower executives with a new set of skills to </li></ul>Vision Mission
  3. 3. For More information on our courses and services course overview <ul><li>The course structure is comprehensive covering every aspect of digital marketing and filled with loads of case studies </li></ul><ul><li>Our sessions are rigorous yet interactive & fun </li></ul><ul><li>It’s all about giving participants the working knowledge and skills required to plan and execute digital campaigns in market. </li></ul><ul><li>The BootCamp program is a two day intensive deep dive into the core areas of digital marketing. </li></ul>
  4. 4. course Benefits The knowledge of how to plan a digital marketing end-to-end campaign using all the core disciplines To enhance your overall digital skill sets as practice lead .
  5. 5. course Modules <ul><li>Shift happens! </li></ul><ul><li>Online Strategy Planning  </li></ul><ul><li>Mobile Marketing  </li></ul><ul><li>Social Media Marketing (Part 1 & 2)   </li></ul><ul><li>Digital Media: Planning, buying and implementation </li></ul><ul><li>Search (SEO & SEM) + Web Analytics   </li></ul><ul><li>eMail Marketing   </li></ul><ul><li>Group Exercise </li></ul>
  6. 6. course Modules Session Highlight Covers the basics of how digital platforms are transforming everything “ India going digital & how … | The new engagement model Digital media consumption | Participative Branding as a emerging concept | Insights into bought, owned and earned media | Web 2.0 – what works & what doesn’t Consumer segments – digital natives & immigrants | Key emerging digital channels “ <ul><li>Key Leanings </li></ul><ul><li>Understanding the impact of change and how to integrate digital strategy into marketing plans and campaigns </li></ul>
  7. 7. course Modules Session Highlight Covers the best practice followed in India and world. “ The digital ecosystem | Online engagement funnel | Integrating Digital Media into the overall communication mix | Online consumer behavior | Online advertising | Key Metrics | Participative branding – what it is & how to plan and implement it | Social influence marketing – how to effectively plan, implement, measure SIM | Class room strategy and planning exercise with case study.“ <ul><li>Key Leanings </li></ul><ul><li>Strong foundation on the fundamentals of digital planning and strategy </li></ul><ul><li>Understanding of how to develop innovative strategy using various frameworks, technology tools & media techniques. </li></ul>
  8. 8. course Modules Session Highlights Covers the enormous influence Social Media and user generated content has on consumer decision making. “ The age of participation, collaboration & co-creation | What is Social influence marketing? | Monetising social media - the challenges and opportunities | Integration of offline and online social media | Tech platforms that monitor & analyse consumers conversations online | Facebook & Twitter best practice | Online brand reputation management | Social media metrics “ <ul><li>Key Leanings </li></ul><ul><li>Learn how to map conversations and influence in the ecosystem </li></ul><ul><li>Develop SIM strategy </li></ul>
  9. 9. course Modules Session Highlights This session covers both the huge opportunities and challenges faced in this communication platform “ Mobile telephony in India | The iPhone phenomenon | Mobile marketing strategy | Mobile adverting formats | Mobile applications, widgets, QR codes & coupons | How to integrate mobile into digital channel planning Case study – integrated mobile marketing campaign | Privacy & permission marketing. “ <ul><li>Key Leanings </li></ul><ul><li>knowledge to effectively plan and integrate a mobile marketing idea into the larger digital communication mix </li></ul>
  10. 10. course Modules Session Highlight This session presents participants with an overview of the digital media landscape from basic online advertising formats to buying & planning media campaigns. “ The digital media landscape | Role of publishers, Ad exchanges, Ad networks, digital media agencies, ad serving companies, email vendors, site optimizers, internet research companies and mobile networks – how each of these play a significant role in digital media planning | Digital media formats & content Developing a digital media strategy | Digital channel planning & budgeting Ad serving – how does it work and why is it so important. | Behavioral targeting Importance of landing pages | Typical media campaign planning.“ <ul><li>Key Leanings </li></ul><ul><li>Designing and Understanding the online campaign and its impact and ROI </li></ul>
  11. 11. course Modules Session Highlights Explains the basics of search both SEM and SEO, Planning and evaluating Search campaigns and both pre-click and post click site metrics and analytics. “ Search Marketing Landscape | Difference between organic and paid search Demystifying Search | Google Ad words | How search engines work | SEO process map | Site optimization | Engagement metrics | Testing – A/B split and Multi-variety techniques | Scorecards and dashboards | How to improve site conversion | Web Analytics “ <ul><li>Key Leanings </li></ul><ul><li>Deep understanding of web analytics and how to measure online consumer site behavior </li></ul><ul><li>Understanding of the process, tools and techniques required and to set up a SEO campaign. </li></ul>
  12. 12. course Modules Session Highlight This session focuses on why email might have lost its impact over the years and how to use it efficiently “ Is email still a killer application? | The frequency conundrum | Contact strategy | Creative best practice | Testing – how to get the best out of an e-mail campaign | Permission and Privacy | Email platforms “ <ul><li>Key Leanings </li></ul><ul><li>The key learning here is how email still presents an amazing opportunity of engaging and converting consumers </li></ul>
  13. 13. course Modules Session Highlight This session acts as a conclusion to all the learning participants have achieved over the 2 day programme
  14. 14. For More information on our courses and services who should attend? This program is suited for teams who are relatively new to digital marketing practice as well as those associated with online marketing campaigns Marketing Heads | Marketing Directors | Marketing Managers Brand Managers & Executives| Account Directors & Managers | Marketing Consultants| Digital Marketing Executives | Business Development Managers Sr. Marketing Managers | Business Managers| Web Strategists| Marketing Executives
  15. 15. For More information on our courses and services Training feedback <ul><li>Feedback is an essential tool that enables us to continuously tweak and fine tune our content& methods of training </li></ul><ul><li>We use an online survey to collect feedback from all participants – A top‐line report of the survey is also circulated to management to assess the effectiveness of the training session and the return on investment </li></ul>
  16. 16. Some of the TRAINING programs & courses IDMI offers <ul><li>Digital Marketing BootCamp </li></ul><ul><li>Social Media Fast Track </li></ul><ul><li>Digital Marketing Certificate </li></ul><ul><li>Masterclass Series </li></ul>And many more customized programmes in Online Strategy Planning, Social Media Marketing, Digital Media Planning, email Marketing, Mobile Marketing and Search & Analytics.
  17. 17. IDMI Trained Company Participants from.. IDMI Trained
  18. 18. For a Free training assessment… Contact US International Digital Marketing Institute 908, Galleria Tower, Dlf Phase 4, Gurgaon – Haryana – 122 009, India Visit : + 91 124 4058109, + 91 96544 51167 Email : [email_address] Thank You