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Permaculture and Business: mutually incompatible?
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Permaculture and Business: mutually incompatible? Presentation Transcript

  • 1. Permaculture and Business...isn’t that like ‘Jumbo-Shrimp’ ??
  • 2. The Story of aReformed Capitalist...isn’t that also like ‘Jumbo-Shrimp’ ??
  • 3. The Myths of the Evils ofMoney, Business and Profits.
  • 4. Money
  • 5. Money“Money is to the social fabric as water is to landscape.
  • 6. Money “Money is to the social fabric as water is to landscape.It is the agent of transport, the shaper and mover of trade.
  • 7. Money “Money is to the social fabric as water is to landscape. It is the agent of transport, the shaper and mover of trade. Like water, it is not the total amount of money entering acommunity which counts; it is the number of uses or duties towhich money can be diverted, and the number of cycles of use, that brings financial independence to a community.”
  • 8. Money “Money is to the social fabric as water is to landscape. It is the agent of transport, the shaper and mover of trade. Like water, it is not the total amount of money entering acommunity which counts; it is the number of uses or duties towhich money can be diverted, and the number of cycles of use, that brings financial independence to a community.” - Bill Mollison, ‘An Introduction to Permaculture’ -
  • 9. Money
  • 10. MoneyIs like water...
  • 11. Money Is like water... ...not enough, it is very hard to live......too much, it becomes a destructive force.
  • 12. Profits
  • 13. ProfitsAre like oxygen...
  • 14. Profits Are like oxygen......without enough, we suffocate.
  • 15. Profits Are like oxygen... ...without enough, we suffocate.Profits are the surplus cash generated by a well-managed enterprise.
  • 16. Business
  • 17. BusinessIs a tool that can be used:
  • 18. Business Is a tool that can be used: - to create more income- to create more options and choices - to create personal liberty.
  • 19. Profitable = Sustainable If we cannot pay our bills, we cannot serve the world.
  • 20. Problem = Solution Problems are Opportunities in disguise.
  • 21. Problem: The poorest 1/3 of the world’s population do not haveaccess to credit because they are deemed ‘not bankable’ and therefore are unable to break the cycle of poverty.
  • 22. Problem: The poorest 1/3 of the world’s population do not have access to credit because they are deemed ‘not bankable’ and therefore are unable to break the cycle of poverty. Solution: if financial resources can be made available to the poor people on terms and conditions that are appropriate andreasonable, "these millions of small people with their millions of small pursuits can add up to create the biggest development wonder." - Professor Muhhamad Yunnus, founder of Grameen Bank -
  • 23. Problem: “Two friends adrift in a sea of poor tastes...not to mention countless charities and causes in constant need of funding.”
  • 24. Problem: “Two friends adrift in a sea of poor tastes... not to mention countless charities and causes in constant need of funding.” Solution: “My profits will be divided between a number of tax-deductible charities and causes, some church-related, others for conservation and ecology and things like that.” - Paul Newman, actor and co-founder of Newman’s Own -
  • 25. Problem:“This combination [of a vast increase in climbing activity, closely paralleled by a corresponding improvement in technique and equipment] is producing a serious problem — deterioration of the climbing environment.”
  • 26. Problem:“This combination [of a vast increase in climbing activity, closely paralleled by a corresponding improvement in technique and equipment] is producing a serious problem — deterioration of the climbing environment.” Solution:“We use business to Inspire and Implement Solutions to the Environmental Crisis.” - Yvon Chouinard, founder of Patagonia -
  • 27. What problem do you want to solve?
  • 28. What problem do you want to solve?What need do you want to address?
  • 29. What problem do you want to solve?What need do you want to address?What cause do you want to champion?
  • 30. How do you want tochange the world?
  • 31. Fundamentals of SustainableRegenerative Business.
  • 32. 1) Buy Assets.
  • 33. Assets
  • 34. AssetsFeed you.
  • 35. Liabilities
  • 36. LiabilitiesEat you.
  • 37. 2) Business is a Team Sport.
  • 38. 2) Business is a Team Sport. None of us is as smart as all of us.
  • 39. What does this look like? Co-Opetition
  • 40. What does this look like? Co-Opetition Energy Cycling [Relationships]
  • 41. What does this look like? Co-Opetition Energy Cycling [Relationships]Energy-Efficient Planning [Leverage]
  • 42. 3) Use Profits toStrengthen Your Community.
  • 43. Since 1985, Patagonia has contributed more than $22 million to environmental groups. Every year, the company earmarks either1 percent of total sales or 10 percent of pre-tax profits for environmental causes, whichever is greater.
  • 44. By the beginning of 2005, the bank had loaned over USD 4.7 billion and by the end of 2008, USD 7.6 billion to the poor. The Bank today continues to expand across the nation, and still provides small loans to the rural poor.By 2006, Grameen Bank branches numbered over 2,100. Its success has inspired similar projects in more than40 countries around the world and has made World Bank to take an initiative to finance Grameen-type schemes.
  • 45. “We anticipated sales of $1,200 a year and a loss, despite our gambling winnings, of $6,000.But in these twenty-six years we have earned over $300 million, which weve given to countless charities.” - Paul Newman -
  • 46. Fundamentals of [Effective]Marketing.
  • 47. 1) Know Your Market.
  • 48. 1) Know Your Market.
  • 49. 1) Know Your Market.
  • 50. 1) Know Your Market.
  • 51. 1) Know Your Market. When we are in a relationship, we really know how to push someone’s buttons.
  • 52. 1) Know Your Market. When we are in a relationship, we really know how to push someone’s buttons. What pisses them off? What excites them? What do they do for fun? Where do they hang out? What are they interested in? What are they passionate about? Who is Your Market?
  • 53. 2) Dare to Differentiate.
  • 54. 2) Dare to Differentiate.
  • 55. 2) Dare to Differentiate.*Stand Out* CROWD. from the
  • 56. 3) Create Experiences.
  • 57. 3) Create Experiences.
  • 58. 3) Create Experiences.
  • 59. 3) Create Experiences.
  • 60. 3) Create Experiences. People Buy Experience, not Products.The secret to adding value is to find the areas of yourbusiness / market / customers that frustrate you most.
  • 61. Frustration = ValueThe secret to adding value is to find the areas of yourbusiness / market / customers that frustrate you most.
  • 62. What pisses you off about your industry?
  • 63. What pisses you off about your industry?What pisses you off about your customers?
  • 64. What pisses you off about your industry?What pisses you off about your customers?What pisses you off about your business?
  • 65. “There are masses of people just waiting to dobusiness with you... ...when they are so inspired.”- David Tyreman, author of ‘ WorldFamous: How to Give Your Brand a Kick-Ass Identity’ -
  • 66. “You have everything you’ll ever needto have everything you’ll ever want... ...already inside of you.”- Dr. Malcolm Lynch -
  • 67. theGreenBackpack.net