Creating a Corporate Wellness Community<br />Thursday, May 13, 2010<br />2:00 – 3:30pm (EDT)<br />
Study: Trust for America’s Health<br />
Critical Meta-analysis<br />Medical costs fall by about $3.27 for every dollar spent on wellness programs<br />Absenteeism...
Health care costs are front of mind<br />Avgmedical costs/yr  Pre-diabetic = $2,000<br />Avg medical costs/yr Diabetic = m...
What does it mean for the individual?<br />Pre-existing conditions waived<br />Claim dependents up to age 26<br />Annual l...
Health Reform Legislation<br />What does it mean for company wellness programs?<br />Wellness incentives increase from 20 ...
Health Reform Legislation<br />What does it mean for small companies?<br />Small business tax credits rise to 35% through ...
Our Industry’s A-ha Moment<br />
Who Are the Uninitiated Believers?<br />
What are their needs?<br />
What We Know<br />In the United States:<br />2 out of every 3 adults are overweight or obese<br />Only 15-18% of the popul...
We Also Know<br />On average, for every 100 employees:<br />44 suffer from stress<br />38 are overweight<br />31 use alcoh...
Traditional Models<br />Discounted club membership<br />On-site service provider<br />What’s a win-win model?<br />!<br />...
Program Formats<br />
“Our-site” Programming<br />Web site<br />Phone coaching<br />Webinars<br />Social media<br />
“Our-site”<br />Free/low cost tools<br /><ul><li>Ustream
Vyew
Facebook
Twitter
Survey monkey</li></li></ul><li>On-site<br />Creating a Culture of Wellness<br />Environment<br />Email blast<br />Vending...
On-site Weight Loss<br />“Biggest Loser” Contest<br />“Weight Watchers” format<br />Structure<br />Accountability<br />Pen...
On-site Walking Program<br />Pedometer Program<br />Contests<br />Structure<br />Accountability<br />Penalty/Reward<br />
On-site Training Programs<br />AHA Heart Walk<br />Susan G Komen Race for the Cure<br />ACS Relay for Life<br />National M...
Off-site (In-club) Options<br />Special events<br />Corporate challenges<br />Weight loss<br />
In-club Options<br />Introduction to Exercise <br />
In-club Options<br />Medical Referral<br />
Partnering with the Medical Community<br />
Understand the reluctance<br />Time<br />Commitment<br />Compliance<br />Safety<br />Effectiveness<br />
1. Create an easy prescriptive process<br />
2. Design a cost-effective, short- term introduction<br />
3. Provide support and accountability<br />
4. Position your facility as a safe, credible, and effective therapeutic option<br />
5. Measure and report results<br />
Reach out to Physicians<br />Current members<br />Those you know<br />Converts (make some!)<br />
Use Networking Skills<br />
Communicate<br />With physicians<br />With patients<br />With the team<br />
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Creating a Corporate Wellness Community

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Presentation by Christine Thalwitz and Amanda Harris, May 2010

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Creating a Corporate Wellness Community

  1. 1. Creating a Corporate Wellness Community<br />Thursday, May 13, 2010<br />2:00 – 3:30pm (EDT)<br />
  2. 2. Study: Trust for America’s Health<br />
  3. 3. Critical Meta-analysis<br />Medical costs fall by about $3.27 for every dollar spent on wellness programs<br />Absenteeism costs fall by about $2.73 for every dollar spent<br />Source: Katherine Baicker, David Cutler, and Zirui Song.Workplace Wellness Programs Can Generate Savings.Health Affairs, February 2010; 29(2): 304-311.<br />
  4. 4. Health care costs are front of mind<br />Avgmedical costs/yr Pre-diabetic = $2,000<br />Avg medical costs/yr Diabetic = min. $12K<br />Diet & exercise prevent 90% of Type 2 cases<br />Prevent just one case and a corporate<br />wellness program pays for itself!<br />
  5. 5. What does it mean for the individual?<br />Pre-existing conditions waived<br />Claim dependents up to age 26<br />Annual lifetime limits waived<br />Health Reform Legislation<br />
  6. 6. Health Reform Legislation<br />What does it mean for company wellness programs?<br />Wellness incentives increase from 20 – 30% of the total premium<br />More public tools: government web portals, call centers, research data, surveys & evaluation tools<br />
  7. 7. Health Reform Legislation<br />What does it mean for small companies?<br />Small business tax credits rise to 35% through 2013 and then 50% in 2014 and 2015 if company buys insurance on the insurance exchanges.<br />Grant money available beginning in 2011 for small businesses (fewer than 100 employees who work more than 25 hours per week) that do not already have wellness programs.<br />
  8. 8. Our Industry’s A-ha Moment<br />
  9. 9. Who Are the Uninitiated Believers?<br />
  10. 10. What are their needs?<br />
  11. 11. What We Know<br />In the United States:<br />2 out of every 3 adults are overweight or obese<br />Only 15-18% of the population exercises regularly<br />Exercise is powerful medicine<br />
  12. 12. We Also Know<br />On average, for every 100 employees:<br />44 suffer from stress<br />38 are overweight<br />31 use alcohol excessively<br />30 have high cholesterol<br />26 have high blood pressure<br />24 don’t exercise<br />25 have cardiovascular disease<br />21 smoke<br />20 don’t wear seatbelts<br />12 have asthma<br />6 are diabetic<br />Source: Department of Health and Human Services, 2007<br />
  13. 13. Traditional Models<br />Discounted club membership<br />On-site service provider<br />What’s a win-win model?<br />!<br />On-site, Off-site and “Our-Site” programs and services that provide results and drive memberships<br />
  14. 14. Program Formats<br />
  15. 15. “Our-site” Programming<br />Web site<br />Phone coaching<br />Webinars<br />Social media<br />
  16. 16. “Our-site”<br />Free/low cost tools<br /><ul><li>Ustream
  17. 17. Vyew
  18. 18. Facebook
  19. 19. Twitter
  20. 20. Survey monkey</li></li></ul><li>On-site<br />Creating a Culture of Wellness<br />Environment<br />Email blast<br />Vending machines<br />Decorate stairwells<br />Break room activities <br />VIP parking<br />Programs<br />Power walk w/the CEO<br />Recess<br />Intro classes<br />Lunch & learns<br />
  21. 21. On-site Weight Loss<br />“Biggest Loser” Contest<br />“Weight Watchers” format<br />Structure<br />Accountability<br />Penalty/Reward<br />
  22. 22. On-site Walking Program<br />Pedometer Program<br />Contests<br />Structure<br />Accountability<br />Penalty/Reward<br />
  23. 23. On-site Training Programs<br />AHA Heart Walk<br />Susan G Komen Race for the Cure<br />ACS Relay for Life<br />National MS Society Bike MS or Walk<br />Structure<br />
  24. 24. Off-site (In-club) Options<br />Special events<br />Corporate challenges<br />Weight loss<br />
  25. 25. In-club Options<br />Introduction to Exercise <br />
  26. 26. In-club Options<br />Medical Referral<br />
  27. 27. Partnering with the Medical Community<br />
  28. 28. Understand the reluctance<br />Time<br />Commitment<br />Compliance<br />Safety<br />Effectiveness<br />
  29. 29. 1. Create an easy prescriptive process<br />
  30. 30. 2. Design a cost-effective, short- term introduction<br />
  31. 31. 3. Provide support and accountability<br />
  32. 32. 4. Position your facility as a safe, credible, and effective therapeutic option<br />
  33. 33. 5. Measure and report results<br />
  34. 34. Reach out to Physicians<br />Current members<br />Those you know<br />Converts (make some!)<br />
  35. 35. Use Networking Skills<br />
  36. 36. Communicate<br />With physicians<br />With patients<br />With the team<br />
  37. 37. Celebrate the Victories<br />
  38. 38. Your ROI for Corporate Wellness<br />Positive PR<br />Increased Membership Sales<br />Increased Peripheral Sales<br />Increased Member Referrals<br />Increased Physician Referrals<br />
  39. 39. Thank you!<br />Amanda Harris & Christine Thalwitz<br />ACAC Fitness & Wellness Centers<br />

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