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Creating a Corporate Wellness Community

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Presentation by Christine Thalwitz and Amanda Harris, May 2010

Presentation by Christine Thalwitz and Amanda Harris, May 2010

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Creating a Corporate Wellness Community Creating a Corporate Wellness Community Presentation Transcript

  • Creating a Corporate Wellness Community
    Thursday, May 13, 2010
    2:00 – 3:30pm (EDT)
  • Study: Trust for America’s Health
  • Critical Meta-analysis
    Medical costs fall by about $3.27 for every dollar spent on wellness programs
    Absenteeism costs fall by about $2.73 for every dollar spent
    Source: Katherine Baicker, David Cutler, and Zirui Song.Workplace Wellness Programs Can Generate Savings.Health Affairs, February 2010; 29(2): 304-311.
  • Health care costs are front of mind
    Avgmedical costs/yr Pre-diabetic = $2,000
    Avg medical costs/yr Diabetic = min. $12K
    Diet & exercise prevent 90% of Type 2 cases
    Prevent just one case and a corporate
    wellness program pays for itself!
  • What does it mean for the individual?
    Pre-existing conditions waived
    Claim dependents up to age 26
    Annual lifetime limits waived
    Health Reform Legislation
  • Health Reform Legislation
    What does it mean for company wellness programs?
    Wellness incentives increase from 20 – 30% of the total premium
    More public tools: government web portals, call centers, research data, surveys & evaluation tools
  • Health Reform Legislation
    What does it mean for small companies?
    Small business tax credits rise to 35% through 2013 and then 50% in 2014 and 2015 if company buys insurance on the insurance exchanges.
    Grant money available beginning in 2011 for small businesses (fewer than 100 employees who work more than 25 hours per week) that do not already have wellness programs.
  • Our Industry’s A-ha Moment
  • Who Are the Uninitiated Believers?
  • What are their needs?
  • What We Know
    In the United States:
    2 out of every 3 adults are overweight or obese
    Only 15-18% of the population exercises regularly
    Exercise is powerful medicine
  • We Also Know
    On average, for every 100 employees:
    44 suffer from stress
    38 are overweight
    31 use alcohol excessively
    30 have high cholesterol
    26 have high blood pressure
    24 don’t exercise
    25 have cardiovascular disease
    21 smoke
    20 don’t wear seatbelts
    12 have asthma
    6 are diabetic
    Source: Department of Health and Human Services, 2007
  • Traditional Models
    Discounted club membership
    On-site service provider
    What’s a win-win model?
    !
    On-site, Off-site and “Our-Site” programs and services that provide results and drive memberships
  • Program Formats
  • “Our-site” Programming
    Web site
    Phone coaching
    Webinars
    Social media
  • “Our-site”
    Free/low cost tools
    • Ustream
    • Vyew
    • Facebook
    • Twitter
    • Survey monkey
  • On-site
    Creating a Culture of Wellness
    Environment
    Email blast
    Vending machines
    Decorate stairwells
    Break room activities
    VIP parking
    Programs
    Power walk w/the CEO
    Recess
    Intro classes
    Lunch & learns
  • On-site Weight Loss
    “Biggest Loser” Contest
    “Weight Watchers” format
    Structure
    Accountability
    Penalty/Reward
  • On-site Walking Program
    Pedometer Program
    Contests
    Structure
    Accountability
    Penalty/Reward
  • On-site Training Programs
    AHA Heart Walk
    Susan G Komen Race for the Cure
    ACS Relay for Life
    National MS Society Bike MS or Walk
    Structure
  • Off-site (In-club) Options
    Special events
    Corporate challenges
    Weight loss
  • In-club Options
    Introduction to Exercise
  • In-club Options
    Medical Referral
  • Partnering with the Medical Community
  • Understand the reluctance
    Time
    Commitment
    Compliance
    Safety
    Effectiveness
  • 1. Create an easy prescriptive process
  • 2. Design a cost-effective, short- term introduction
  • 3. Provide support and accountability
  • 4. Position your facility as a safe, credible, and effective therapeutic option
  • 5. Measure and report results
  • Reach out to Physicians
    Current members
    Those you know
    Converts (make some!)
  • Use Networking Skills
  • Communicate
    With physicians
    With patients
    With the team
  • Celebrate the Victories
  • Your ROI for Corporate Wellness
    Positive PR
    Increased Membership Sales
    Increased Peripheral Sales
    Increased Member Referrals
    Increased Physician Referrals
  • Thank you!
    Amanda Harris & Christine Thalwitz
    ACAC Fitness & Wellness Centers