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REAL Content, REAL Value, REAL TV

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REAL TV Africa’s core focus is to be in service of the broader Southern African community (our viewers), as well as our partners (advertisers, funders and sponsors), through compelling, relevant, …

REAL TV Africa’s core focus is to be in service of the broader Southern African community (our viewers), as well as our partners (advertisers, funders and sponsors), through compelling, relevant, information-driven programming.

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  • 1. ‘It is only by listening to and addressing the needs and wants of ordinary people that REAL TV Africa can provide information that empowers.’ Our visual media ambitions have always been central to our ethos, and so when The EXPEDITION Project heard the slogan of the new media broadcaster REAL TV Africa, it not only connected with us, but inspired us to connect it to you - our partners: FOR THE VIEWERS: 1. REAL TV Africa provides viewers with good quality functional information: information about your activities, services, products, initiatives and campaigns. 2. REAL TV Africa promotes active social and environmental change through the generation of good quality local content. 3. REAL TV Africa works with a collective of independent producers, specialists in creating shows that are informative, appealing and cost effective - turning your information into entertainment that inspires. ‘REAL TV Africa is neither escapist nor aspirational TV. Instead, it seeks to speak to ordinary people about every day experiences. It is real TV about real life.’ FOR THE INVESTORS: 4. REAL TV Africa’s core focus is to be in service of the broader Southern African community (our viewers), as well as our partners (advertisers, funders and sponsors), through compelling, relevant, information-driven programming. 5. REAL TV Africa’s funding model is AFP (Advertiser Funded Programming). You can purchase affordable airtime for your advertisements, infomercials, existing content, newly created programmes, or you may fund or sponsor programmes which you support. In doing so you can typically expect to pay around 10% or less of what you will be charged by the incumbent TV Channels. 6. REAL TV Africa’s ‘For-a-1k’ campaign will provide you with 30 seconds television advertising, or a REAL TV Africa T-Box decoder: You will then have bought REAL TV Africa shares to the value of R1000; have access to REAL TV Africa’s resources; be included in the REAL TV Africa training and employment initiative; participate in the REAL TV Africa viewer participation process; enjoy REAL TV Africa membership with commensurate benefits; and receive a free REAL TV Africa reward card; all for ONLY R1000! ‘All our efforts are streamlined with one goal in mind - to empower viewers to make informed choices. We know this is your goal too.’ If you are interested in hearing more about this investment and partnership opportunity in conjunction with The EXPEDITION Project, let us know so we can send you a full information pack.

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