Utilizing Social Media for Learner Engagement

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Presentation from the MAACME 2012 conference

Presentation from the MAACME 2012 conference

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  • 1. Utilizing Social Mediafor Learner Engagement #MAACME12 Derek Warnick CME Grants ManagerPenn State College of Medicine
  • 2. DisclosureDerek WarnickPrincipalD. Warnick Consulting: The CME Guydwarnick@theCMEguy.comhttp://www.thecmeguy.comTwitter: @theCMEguyFacebook: www.facebook.com/theCMEguyLinkedIn: www.linkedin.com/in/theCMEguyGoogle+: gplus.to/theCMEguyPinterest: http://pinterest.com/thecmeguyBlog: cmeconfessions.wordpress.com
  • 3. Find a partner…• Someone you don’t know• Introduce yourself• Tell them why you’re here and what you hope to learn
  • 4. How many of you were excited to talkwith someone new?
  • 5. How many of you cringed?
  • 6. I’m not a fan.As much as half of your audiencemight feel the same way.
  • 7. Why?Because 33-50% of the population falls underthe definition of an introvert*. *Susan Cain – Quiet: The Power of Introverts in a World That Can’t Stop Talking
  • 8. Extrovert vs IntrovertIntrovertPeople whose energy tends to expand throughreflection and dwindle during interactionExtrovertPeople who are energized by social situationsand tend to be assertive multi-taskers who thinkout loud and on their feet
  • 9. Characteristics of an Extrovert• Enjoy human interactions• Enthusiastic, talkative, asser tive, and gregarious• Take pleasure in activities that involve large social gatherings• Tend to be energized when around other people, more prone to boredom when they are by themselves
  • 10. Characteristics of an Introvert• Tend to be more reserved and less outspoken in groups• Often take pleasure in solitary activities such as reading, writing, using computers, hiking and fishing• Like to observe situations before they participate• More analytical before speaking• Easily overwhelmed by too much stimulation from social gatherings and engagement
  • 11. Many traditional methods forincreasing learner engagement holdlittle appeal to introverts.So…how do we engage this portionof our audience?
  • 12. Introverts and Social Media•Avoid the awkwardness of face-to-face interactions with those they’re meeting for the first time•Allows them to have time to process info before responding•Gives them an opportunity to have their voice heard without needing to fight over the talking of others
  • 13. (Quick) Twitter 101Microblog 140 Share Learn
  • 14. #HASHTAGS
  • 15. Twitter for Audience Engagement• Give a hashtag• Encourage audience to tweet• Tweet key points from presentation• Solicit questions from audience
  • 16. Other Benefits• Takes presentation beyond meeting room• Supplements traditional Q&A formats• Allows for unlimited questions• Digital notes
  • 17. Example #1• CBI’s 10th Forum on Educational Grants• I couldn’t attend
  • 18. Fortunately…
  • 19. Example #2
  • 20. Example #2
  • 21. Example #3
  • 22. Engaging potential audience
  • 23. Engaging audience during activity
  • 24. Engaging audience after activity
  • 25. Does it work?• Christine Greenhow, Education Professor, Michigan State University• Conducted a study on Twitter as a new form of literacy*• Adults who tweet during a class and as part of the instruction: – are more engaged with the course content, instructor, and other students – have higher grades than the other students *Twitteracy: Tweeting as a New Literacy Practice Christine Greenhow, Benjamin Gleason The Educational Forum Vol. 76, Iss. 4, 2012
  • 26. Thank You!Derek WarnickPrincipalD. Warnick Consulting: The CME Guydwarnick@theCMEguy.comhttp://www.thecmeguy.comTwitter: @theCMEguyFacebook: www.facebook.com/theCMEguyLinkedIn: www.linkedin.com/in/theCMEguyGoogle+: gplus.to/theCMEguyPinterest: http://pinterest.com/thecmeguyBlog: cmeconfessions.wordpress.com