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Social Media and CME
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Social Media and CME

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A look at social media and CME

A look at social media and CME

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    Social Media and CME Social Media and CME Presentation Transcript

    • Social Media & CME Prepared by: Derek Warnick D. Warnick Consulting
    • What is Social Media?A group of Internet-based applications that buildon the ideological and technological foundationsof Web 2.0, and that allow the creation andexchange of user-generated content.
    • What is Social Media?• Collaborative projects (Wikipedia)• Blogs and microblogs (Twitter)• Content communities (YouTube)• Social networking sites (Facebook)• Virtual game worlds (World of Warcraft)• Virtual social worlds (Second Life)
    • What is Social Media?
    • The Big Four• Twitter• Facebook• LinkedIn• Blogs
    • Others• Google+• Pinterest• YouTube• SlideShare• Alliance’s Online Community
    • Let’s take a look!
    • LinkedIn
    • Twitter
    • Facebook
    • Blogs
    • Google+
    • YouTube
    • SlideShare
    • Pinterest
    • Alliance’s Online Community
    • But how can I use these tools in CME?
    • Twitter• Tweeting key points from presentation – Prepare tweets ahead of time – Encourage audience to tweet – Digital notes – Takes presentation beyond meeting room – Tie-in to enduring activity and follow-up communication
    • Twitter• Soliciting questions from audience – Supplement traditional formats – Unlimited questions – Open to audience outside conference room – Live view or “behind-the-scenes”
    • Twitter• #CBICME• Storify• Curatio #MDLive• Combine with SlideShare
    • Facebook• Community of Practice• Supplemental Info
    • Blogs• For a conference website• Provide extra resources and training
    • YouTube• Cheap alternative for a webcast
    • How can I use social media to market my CME activities?• Depends…• The more specialized, the better chance of success• Twitter…meh.• Facebook• YouTube• Social media is about being “social”
    • Suggestions to start…• Join LinkedIn CME group• Personal Twitter accounts• Follow a CME Facebook page/group• Check out a blog• YouTube channel• SlideShare account