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Social Media and CME

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A look at social media and CME

A look at social media and CME

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  • 1. Social Media & CME Prepared by: Derek Warnick D. Warnick Consulting
  • 2. What is Social Media?A group of Internet-based applications that buildon the ideological and technological foundationsof Web 2.0, and that allow the creation andexchange of user-generated content.
  • 3. What is Social Media?• Collaborative projects (Wikipedia)• Blogs and microblogs (Twitter)• Content communities (YouTube)• Social networking sites (Facebook)• Virtual game worlds (World of Warcraft)• Virtual social worlds (Second Life)
  • 4. What is Social Media?
  • 5. The Big Four• Twitter• Facebook• LinkedIn• Blogs
  • 6. Others• Google+• Pinterest• YouTube• SlideShare• Alliance’s Online Community
  • 7. Let’s take a look!
  • 8. LinkedIn
  • 9. Twitter
  • 10. Facebook
  • 11. Blogs
  • 12. Google+
  • 13. YouTube
  • 14. SlideShare
  • 15. Pinterest
  • 16. Alliance’s Online Community
  • 17. But how can I use these tools in CME?
  • 18. Twitter• Tweeting key points from presentation – Prepare tweets ahead of time – Encourage audience to tweet – Digital notes – Takes presentation beyond meeting room – Tie-in to enduring activity and follow-up communication
  • 19. Twitter• Soliciting questions from audience – Supplement traditional formats – Unlimited questions – Open to audience outside conference room – Live view or “behind-the-scenes”
  • 20. Twitter• #CBICME• Storify• Curatio #MDLive• Combine with SlideShare
  • 21. Facebook• Community of Practice• Supplemental Info
  • 22. Blogs• For a conference website• Provide extra resources and training
  • 23. YouTube• Cheap alternative for a webcast
  • 24. How can I use social media to market my CME activities?• Depends…• The more specialized, the better chance of success• Twitter…meh.• Facebook• YouTube• Social media is about being “social”
  • 25. Suggestions to start…• Join LinkedIn CME group• Personal Twitter accounts• Follow a CME Facebook page/group• Check out a blog• YouTube channel• SlideShare account

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