Social Media and CME

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A look at social media and CME

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Social Media and CME

  1. 1. Social Media & CME Prepared by: Derek Warnick D. Warnick Consulting
  2. 2. What is Social Media?A group of Internet-based applications that buildon the ideological and technological foundationsof Web 2.0, and that allow the creation andexchange of user-generated content.
  3. 3. What is Social Media?• Collaborative projects (Wikipedia)• Blogs and microblogs (Twitter)• Content communities (YouTube)• Social networking sites (Facebook)• Virtual game worlds (World of Warcraft)• Virtual social worlds (Second Life)
  4. 4. What is Social Media?
  5. 5. The Big Four• Twitter• Facebook• LinkedIn• Blogs
  6. 6. Others• Google+• Pinterest• YouTube• SlideShare• Alliance’s Online Community
  7. 7. Let’s take a look!
  8. 8. LinkedIn
  9. 9. Twitter
  10. 10. Facebook
  11. 11. Blogs
  12. 12. Google+
  13. 13. YouTube
  14. 14. SlideShare
  15. 15. Pinterest
  16. 16. Alliance’s Online Community
  17. 17. But how can I use these tools in CME?
  18. 18. Twitter• Tweeting key points from presentation – Prepare tweets ahead of time – Encourage audience to tweet – Digital notes – Takes presentation beyond meeting room – Tie-in to enduring activity and follow-up communication
  19. 19. Twitter• Soliciting questions from audience – Supplement traditional formats – Unlimited questions – Open to audience outside conference room – Live view or “behind-the-scenes”
  20. 20. Twitter• #CBICME• Storify• Curatio #MDLive• Combine with SlideShare
  21. 21. Facebook• Community of Practice• Supplemental Info
  22. 22. Blogs• For a conference website• Provide extra resources and training
  23. 23. YouTube• Cheap alternative for a webcast
  24. 24. How can I use social media to market my CME activities?• Depends…• The more specialized, the better chance of success• Twitter…meh.• Facebook• YouTube• Social media is about being “social”
  25. 25. Suggestions to start…• Join LinkedIn CME group• Personal Twitter accounts• Follow a CME Facebook page/group• Check out a blog• YouTube channel• SlideShare account

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