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Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
Social Media and CME
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Social Media and CME

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A look at social media and CME

A look at social media and CME

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  • 1. Social Media & CME Prepared by: Derek Warnick D. Warnick Consulting
  • 2. What is Social Media?A group of Internet-based applications that buildon the ideological and technological foundationsof Web 2.0, and that allow the creation andexchange of user-generated content.
  • 3. What is Social Media?• Collaborative projects (Wikipedia)• Blogs and microblogs (Twitter)• Content communities (YouTube)• Social networking sites (Facebook)• Virtual game worlds (World of Warcraft)• Virtual social worlds (Second Life)
  • 4. What is Social Media?
  • 5. The Big Four• Twitter• Facebook• LinkedIn• Blogs
  • 6. Others• Google+• Pinterest• YouTube• SlideShare• Alliance’s Online Community
  • 7. Let’s take a look!
  • 8. LinkedIn
  • 9. Twitter
  • 10. Facebook
  • 11. Blogs
  • 12. Google+
  • 13. YouTube
  • 14. SlideShare
  • 15. Pinterest
  • 16. Alliance’s Online Community
  • 17. But how can I use these tools in CME?
  • 18. Twitter• Tweeting key points from presentation – Prepare tweets ahead of time – Encourage audience to tweet – Digital notes – Takes presentation beyond meeting room – Tie-in to enduring activity and follow-up communication
  • 19. Twitter• Soliciting questions from audience – Supplement traditional formats – Unlimited questions – Open to audience outside conference room – Live view or “behind-the-scenes”
  • 20. Twitter• #CBICME• Storify• Curatio #MDLive• Combine with SlideShare
  • 21. Facebook• Community of Practice• Supplemental Info
  • 22. Blogs• For a conference website• Provide extra resources and training
  • 23. YouTube• Cheap alternative for a webcast
  • 24. How can I use social media to market my CME activities?• Depends…• The more specialized, the better chance of success• Twitter…meh.• Facebook• YouTube• Social media is about being “social”
  • 25. Suggestions to start…• Join LinkedIn CME group• Personal Twitter accounts• Follow a CME Facebook page/group• Check out a blog• YouTube channel• SlideShare account

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