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Welsh Government activities
to engage on climate change
Kate Hearnden
People & Environment Division
Agenda
• WG Engagement Strategy
• SSL Update
• Way to Go campaign
• But there are others……
WG Engagement Strategy
• Published Nov 2011
Action in 3 key areas
• Vision & Narrative
• Developing the evidence base
• De...
Support for Sustainable
Living grant scheme
• 2011/12 -17 grants
• 2012/13 -22 grants
• 2013/14 –12 grants
• 7 organisatio...
SSL – key points
• Sustainable behaviour change
relatively new and challenging for
some
• Applicants needed support - and ...
Way to Go
• A targetted PR campaign
• Good social media reach in 9 mths
• Good media - 116 press releases 100 pieces
of co...
Recruitment of team members
Media Relations - February
Resulting coverage
Media Relations – April/May
Bus Lottery
•Six bus ticket giveaways in each of the team members’
areas
•Over 300 tickets giv...
Media Relations - June
• Team members encourage sports teams to wash kits at
30º
Others….
• Fuel poverty and Nest - mitigation and
resilience
• Ynn’r Fro – mitigation and resilience
• Arbed - mitigation ...
Future initiatives……
Over to Tom…………
WG work on Engaging the third sector in Climate Change
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WG work on Engaging the third sector in Climate Change

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WG work on Engaging the third sector in Climate Change

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Transcript of "WG work on Engaging the third sector in Climate Change "

  1. 1. Welsh Government activities to engage on climate change Kate Hearnden People & Environment Division
  2. 2. Agenda • WG Engagement Strategy • SSL Update • Way to Go campaign • But there are others……
  3. 3. WG Engagement Strategy • Published Nov 2011 Action in 3 key areas • Vision & Narrative • Developing the evidence base • Developing the capacity for action at the local level
  4. 4. Support for Sustainable Living grant scheme • 2011/12 -17 grants • 2012/13 -22 grants • 2013/14 –12 grants • 7 organisations received 17 grants – ave £30k • Range of projects - energy, food, cycling • 3rd sector the main beneficiary
  5. 5. SSL – key points • Sustainable behaviour change relatively new and challenging for some • Applicants needed support - and got it • Carbon reduction impact - difficult to measure • Value for money – difficult to measure • Needs to be integrated
  6. 6. Way to Go • A targetted PR campaign • Good social media reach in 9 mths • Good media - 116 press releases 100 pieces of coverage, 40 different titles across Wales • Radio & 2885 views of dedicated web pages • Focus Groups - have reinforced that the campaign is reaching target audience & stunts work well & team members
  7. 7. Recruitment of team members
  8. 8. Media Relations - February Resulting coverage
  9. 9. Media Relations – April/May Bus Lottery •Six bus ticket giveaways in each of the team members’ areas •Over 300 tickets given away in total
  10. 10. Media Relations - June • Team members encourage sports teams to wash kits at 30º
  11. 11. Others…. • Fuel poverty and Nest - mitigation and resilience • Ynn’r Fro – mitigation and resilience • Arbed - mitigation and resilience • EST & Carbon Trust • Increased funding for flood defences and work with Flood Awareness Wales
  12. 12. Future initiatives…… Over to Tom…………
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