Time For A New Vocabulary for Renewable Energy

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Solar energy installations are growing at double-digit rates but the adoption rate trails Germany by 10X. We need to move beyond Solar-is-for-wealthy tree-huggers to solar is for American jobs and clean air.

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Time For A New Vocabulary for Renewable Energy

  1. 1. Time For a New Vocabulary for renewable energy
  2. 2. Source SEIA, Mar2011 US PV Market
  3. 3. Source SEIA, Mar2011 US SHW Market
  4. 4. Source SolarTech Mar2011 Santa Clara County survey Market Challenges
  5. 5. <ul><li>Clean-tech is a global economic driver </li></ul><ul><li>Subsidies drive learning curve i.e. cost </li></ul><ul><li>LEED and “net zero” are reshaping construction industry </li></ul><ul><li>Demand Response & Smart Grid will impact everything that uses energy </li></ul>Environment
  6. 6. We need a new vocabulary Source: Danny Kennedy CEO, Sungevity
  7. 7. 100,000 trains of coal (America’s annual consumption for electricity)
  8. 8. Is 600GW possible? <ul><li>90% of Israeli homes have SHW </li></ul><ul><li>10% of Chinese homes have SHW </li></ul><ul><li>PV provides 5% of German electricity </li></ul>GW Renewable Energy today
  9. 9. <ul><li>Cost of solar ~$4/W industry wide </li></ul><ul><ul><li>Home installation is ~$6/W before incentives </li></ul></ul><ul><ul><li>DOE SunShot targets $1.00/W by 2017 </li></ul></ul><ul><li>Federal 30% tax break - thru 2016 </li></ul><ul><li>23 states with additional incentive </li></ul><ul><ul><li>Visit http://dsireusa.org for information </li></ul></ul>Data points

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