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Inbound Marketing for High Tech B2B
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Inbound Marketing for High Tech B2B

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Overview of Inbound Marketing for High Tech B2B companies specializing in Silicon Design.

Overview of Inbound Marketing for High Tech B2B companies specializing in Silicon Design.

Published in: Technology
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  • 1. Sam Beal & Associates Business Intelligence Inbound Marketing High TechnologySam Beal & Associates ©2013
  • 2. What is Inbound Marketing? Customers reaching out to you Better ROI than outbound Success is a function of: Website effectiveness Content – on your site and on the web Conversations on the web i.e. socialSam Beal & Associates ©2013
  • 3. Sam Beal & Associates ©2013
  • 4. The Funnel Search Landing Page Quality Rich Content Conversion methodsSam Beal & Associates ©2013
  • 5. Search Matters Organic search is ~free Engineers use search Your products & services must be on page 1 And must be near the top to be clickedSam Beal & Associates ©2013
  • 6. Sam Beal & Associates ©2013
  • 7. Search Matters Search Engine Results Page - SERP Where do your products rank Where do your keywords rank Search engines filter (bias) results Search history, IP, social activity, etc. Use tools to unbias resultsSam Beal & Associates ©2013
  • 8. SERP Analysis #1 on page Ranking KeywordsSam Beal & Associates ©2013
  • 9. How do you improve SERPs Search Engine Optimization Quality Content and/or Outbound Marketing with SEM Search Engine MarketingSam Beal & Associates ©2013

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