Your SlideShare is downloading. ×
0
Internet Marketing for High Tech
Internet Marketing for High Tech
Internet Marketing for High Tech
Internet Marketing for High Tech
Internet Marketing for High Tech
Internet Marketing for High Tech
Internet Marketing for High Tech
Internet Marketing for High Tech
Internet Marketing for High Tech
Internet Marketing for High Tech
Internet Marketing for High Tech
Internet Marketing for High Tech
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Internet Marketing for High Tech

865

Published on

Internet-active devices consume most of the ICs manufactured today, but most of the companies in the semiconductor ecosystem have websites that are little better than "yellow page" ads. …

Internet-active devices consume most of the ICs manufactured today, but most of the companies in the semiconductor ecosystem have websites that are little better than "yellow page" ads.

Spending a large sum money on a website redesign only produces a really nice yellow pages ad, unless you integrate business intelligence into the process.

Social Business isn't simply "tweeting" - it means communications plus business intelligence.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
865
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Most websites are little more than yellow page ads? • Do potential customers visit your site? • Do they discover solutions? • Do you know their product interest? • Can your sales team contact them? • Do they stay re-visit your site? • Are you on the same channel? – facebook, youtube, mobile, etc.7/18/2012 SWB 1
  • 2. Goals Leverage the Internet to… • Increase sales • Establish brand • Connect with customers & partners • Optimize marketing spend7/18/12 SWB 2
  • 3. SEO Google is the new Yellow Pages • 61% of global Internet users research online before buying – anything. • Optimize your site for search • Extend your presence across multiple channels – e.g. social, webinars, email7/18/12 SWB 4
  • 4. Path toSuccess • Get Found • Create Interest • Educate • Create Leads • Create Sales Opportunities 7/18/12 SWB 5
  • 5. KeywordAnalysis 60% of all clicks go to top 3 links* *MarketingSherp 2/07 top page2 pageN KeyWord7/18/12 SWB 6
  • 6. Buy the toplinks paidSearch Engine Marketing• SEM complements SEO• You need both organic7/18/12 SWB 7
  • 7. Landing PageOptimization • Tailored Content • Visual communication • Useful navigation • Testing • SEO – make search spiders happy 7/18/12 SWB 8
  • 8. BusinessIntelligence KPI = actionable informationYou can’t manage ifyou don’t measure7/18/12 SWB 9
  • 9. Real TimeAnalytics7/18/12 SWB 10
  • 10. Services • website design • search engine marketing • press releases • email marketing • business intelligence • social business • advertising7/18/12 SWB 11
  • 11. Resources Sam W. Beal Ph.D. EE – 5 years web B2C & B2B founder & consultant – 25 years as semiconductor professional Network – Programming, Graphics, Technical writing, Blogging, Newsletters, Email marketing7/18/12 SWB 12

×