Calero Executive Overview

386 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
386
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Calero Executive Overview

    1. 1. Calero Media Systems Play the Web on your TV!
    2. 2. Products Client App on portable Search Select Share Server app on Web-to-TV Enabled device
    3. 3. Background Search
    4. 4. Lean-Back Share & Select Hulu - Saturday Night Live House – Hugh Laurie CSI – Episodes YouTube -Evolution American Idol - Jordan Media Media
    5. 5. DEMO
    6. 6. Coordinated Advertising Embedded video ads on family TV Companion ads on control devices
    7. 7. Calero Total Market Eventually all HDTVs will be connected to the Internet >80Mu
    8. 8. Summary <ul><li>Use portable internet devices to search, select and share web media for display on a TV. </li></ul><ul><li>>80M Internet-ready TVs - 2012 </li></ul><ul><li>>200M/yr control sockets - 2012 </li></ul><ul><li>Video advertising is evolving </li></ul><ul><ul><li>$20B opportunity to manage pageviews across multliple display formats </li></ul></ul>
    9. 9. Crowd voting Where do people want to watch web media in the future? Do people want to watch web media on their HDTV? http://ask500people.com
    10. 10. Calero Segmented Market 23Mu cum Control Internet TV with a Portable Internet Device
    11. 11. Revenue Model
    12. 12. Status: May <ul><li>Team </li></ul><ul><ul><li>Robert Osann, Sam Beal, Joe Zott </li></ul></ul><ul><ul><li>Outsource Engineering Team </li></ul></ul><ul><li>Status </li></ul><ul><ul><li>Self-funded to date </li></ul></ul><ul><ul><li>Server software for PC - released </li></ul></ul><ul><ul><li>Client software for PC & Windows Mobile - alpha demo </li></ul></ul><ul><ul><li>Registered domains and trademarks </li></ul></ul><ul><ul><ul><li>Web-To-TV.com </li></ul></ul></ul><ul><ul><ul><li>MediaDancer.com </li></ul></ul></ul><ul><ul><li>Filed 2 patents, 1 in preparation </li></ul></ul>
    13. 13. 2008 Priorities <ul><li>Seed Investment $500K </li></ul><ul><li>Product Development </li></ul><ul><ul><li>Develop Client App - Win Mobile, iPhone, Android </li></ul></ul><ul><ul><li>Develop Server App - XBOX360 </li></ul></ul><ul><li>Marketing Plan </li></ul><ul><ul><li>Website redesign </li></ul></ul><ul><ul><li>Sign Joint Marketing Partner </li></ul></ul><ul><ul><li>Launch online advertising campaign </li></ul></ul>

    ×