Your SlideShare is downloading. ×
Axe survey recap   final
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Axe survey recap final

264
views

Published on

Published in: Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
264
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. AXEPRE AND POST - SAMPLING SURVEY College Campus Survey Program – July/October 2011
  • 2. Survey Synopsis The Axe Survey program was conducted in late July 2011 (Pre-Sampling) and in October 2011 (Post-Sampling) at40 Colleges/Universities across the United States. Brand Ambassadors wore logo-less plain clothes so to not sway those beingsurveyed. Surveying took place during 7 high-traffic hours on the campuses; in most cases from 9am-4pm. One additional hourwas set aside for printing additional surveys as needed, organization and labeling of surveys, and package and shipping to The365 Agency offices. Brand Ambassadors targeted students in and near the campus bookstore, where the sampling was to (and did)occur. Café and common areas presented more traffic and thus higher survey counts, while remaining in close proximity to thebookstores. The July round averaged 130-150 surveys per location per day, where the October session saw increased traffic oncampus for Fall Semester and thus averaged slightly higher counts on all campuses ranging from 150-180 per location. Brand Ambassadors reported that the male students were eager to share their opinions about brands (bothpositive and negative), but were somewhat reluctant to share email addresses. The 365 agency recommends that a coupon bepassed out as an incentive to those who share email addresses, for future survey programs, to increase email leads. In addition to the surveys, Brand Ambassadors were asked to take 5 photos at each location, showcasing thegentlemen participating in the research. Each campus has been represented in the following recap with the first page for eachlocation representing round one and the second page representing survey round two.
  • 3. BOSTON UNIVERSITY
  • 4. BOSTON UNIVERSITY
  • 5. BROOKLYN COLLEGE
  • 6. BROOKLYN COLLEGE
  • 7. CALIFORNIA STATE UNIVERSITY - LA
  • 8. CALIFORNIA STATE UNIVERSITY - LA
  • 9. CLEVELAND STATE UNIVERSITY
  • 10. CLEVELAND STATE UNIVERSITY
  • 11. CU BOULDER
  • 12. CU BOULDER
  • 13. DELGADO COMMUNITY COLLEGE
  • 14. DELGADO COMMUNITY COLLEGE
  • 15. DEPAUL UNIVERSITY
  • 16. DEPAUL UNIVERSITY
  • 17. DREXEL UNIVERSITY
  • 18. DREXEL UNIVERSITY
  • 19. EMORY UNIVERSITY
  • 20. EMORY UNIVERSITY
  • 21. FLORIDA ATLANTIC UNIVERSITY
  • 22. FLORIDA ATLANTIC UNIVERSITY
  • 23. FLORIDA INTERNATIONAL UNIVERSITY
  • 24. FLORIDA INTERNATIONAL UNIVERSITY
  • 25. GEORGE MASON UNIVERSITY
  • 26. GEORGE MASON UNIVERSITY
  • 27. GEORGIA TECH
  • 28. GEORGIA TECH
  • 29. GROSSMONT COLLEGE
  • 30. GROSSMONT COLLEGE
  • 31. HUNTER COLLEGE
  • 32. HUNTER COLLEGE
  • 33. ILLINOIS INSTITUTE OF TECHNOLOGY
  • 34. ILLINOIS INSTITUTE OF TECHNOLOGY
  • 35. IUPUI
  • 36. IUPUI
  • 37. NOVA SOUTHEASTERN UNIVERSITY
  • 38. NOVA SOUTHEASTERN UNIVERSITY
  • 39. OHIO STATE UNIVERSITY
  • 40. OHIO STATE UNIVERSITY
  • 41. RED ROCKS COMMUNITY COLLEGE
  • 42. RED ROCKS COMMUNITY COLLEGE
  • 43. RIVERSIDE COMMUNITY COLLEGE
  • 44. RIVERSIDE COMMUNITY COLLEGE
  • 45. SAN JOSE STATE UNIVERSITY
  • 46. SAN JOSE STATE UNIVERSITY
  • 47. TEMPLE UNIVERSITY
  • 48. TEMPLE UNIVERSITY
  • 49. UNIVERSITY OF AKRON
  • 50. UNIVERSITY OF AKRON
  • 51. UNIVERSITY OF ALABAMA - BIRMINGHAM
  • 52. UNIVERSITY OF ALABAMA - BIRMINGHAM
  • 53. UNIVERSITY OF CENTRAL FLORIDA
  • 54. UNIVERSITY OF CENTRAL FLORIDA
  • 55. UCF STADIUM
  • 56. UCF STADIUM
  • 57. UNIVERSITY OF CENTRAL OKLAHOMA
  • 58. UNIVERSITY OF CENTRAL OKLAHOMA
  • 59. UNIVERSITY OF CHICAGO
  • 60. UNIVERSITY OF CHICAGO
  • 61. UNIVERSITY OF HOUSTON
  • 62. UNIVERSITY OF HOUSTON
  • 63. UNIVERSITY OF MARYLAND
  • 64. UNIVERSITY OF MARYLAND
  • 65. UNIVERSITY OF NEVADA - LAS VEGAS
  • 66. UNIVERSITY OF NEVADA - LAS VEGAS
  • 67. UNIVERSITY OF MICHIGAN
  • 68. UNIVERSITY OF MICHIGAN
  • 69. UNIVERSITY OF NORTH CAROLINA
  • 70. UNIVERSITY OF NORTH CAROLINA
  • 71. UNIVERSITY OF SOUTH CAROLINA
  • 72. UNIVERSITY OF SOUTH CAROLINA
  • 73. UNIVERSITY OF SOUTH FLORIDA
  • 74. UNIVERSITY OF SOUTH FLORIDA
  • 75. VIRGINIA COMMONWEALTH UNIVERSITY
  • 76. VIRGINIA COMMONWEALTH UNIVERSITY
  • 77. WASHTENAW COMMUNITY COLLEGE
  • 78. WASHTENAW COMMUNITY COLLEGE
  • 79. WAYNE STATE UNIVERSITY
  • 80. WAYNE STATE UNIVERSITY
  • 81. WRIGHT STATE
  • 82. WRIGHT STATE