Twp sales deck_080312

The Web PracticeMaking the web make moneyThe-Web-Practice.com Making the web make money 1

Deﬁning your objectivesWhat do you want?The-Web-Practice.com Making the web make money 2

Some common objectives… “I want to “I want to be on increase my the shortlist “I want to drive income.” “I want to know whenever a GP referrals.” what patients are searches for my looking for.” speciality.” “I want to get my “I want people to know name out I do private work.” “I want to there.” share my “I want knowledge patients to “I want to take easily.” be able to “I want to be seen as an advantage of learn about authority in my area.” new trends.” me without phoning my “I want to keep med sec.” “I want to build relationships with control of my “I want to reduce referrers, providers, professional administrative and patients.” reputation.” overhead.”The-Web-Practice.com Making the web make money 3

In short…it’s about your business,not your website!The-Web-Practice.com Making the web make money 4

Our model§  It’s not about web sites but web strategies – and that’s a process, not a product!§  You start with a core infrastructure: a unique look & feel custom-designed for you, backed by a powerful website that can expand without hassle as your needs and interests do§  Then expand with additional features such as message boards and e-commerce, which plug into your site and take on your unique designThe-Web-Practice.com Making the web make money 5

The virtuous circleThe-Web-Practice.com Making the web make money 6

Our technology§  Ultra-robust Content Management System lets you add and update pages at no cost§  Custom modules (news, blogs, e-commerce etc) let you add extra features without paying huge development costs§  New features become available across all sites, but taking on your design, maintaining your unique look and feelThe-Web-Practice.com Making the web make money 7

Our process§  Initial needs analysis gets everyone on the same page from day one§  Project management system ensures all your input is recorded and actioned§  Your med sec or practice manager can be principal point of contact§  Templated project structure leads to full delivery in 8-10 weeksThe-Web-Practice.com Making the web make money 8

Your basic infrastructurefrom The Web PracticeThe CoreThe-Web-Practice.com Making the web make money 9

A custom-created design§  The average clinician shares his/her name with 7 other healthcare professionals, and 1 in 12 clinicians uses a different name to the one on their degree certiﬁcate§  Owning a web property with a distinctive visual design gives you control over your identity§  A Web Practice core site includes a custom-created visual design to protect your name and your brandThe-Web-Practice.com Making the web make money 10

A full-featured CMS§  The average web owner spends £3,500/year paying people to update text on his website§  A Content Management System lets you avoid these costs with a simple web browser and login§  All Web Practice sites are built on a robust CMS that lets you create, edit, preview and publish web pages yourselfThe-Web-Practice.com Making the web make money 11

Video & audio§  Many consultants have media appearances or training videos in disparate formats and sizes§  Bringing this content together on your website can increase page trafﬁc and time spent on your site§  The Web Practice will format and insert any multimedia content for you… and make it easy to add moreThe-Web-Practice.com Making the web make money 12

Email at your own domain§  In GP Surgeries, 40% of front desk resource goes on dealing with simple information enquiries – a £3,200/mth cost§  Emails and web forms responding to common enquiries automatically can slash admin costs§  Every Web Practice site includes email at your custom domain and NHS-compliant contact forms patients can useThe-Web-Practice.com Making the web make money 13

Visibility to search engines§  115,000 private patients, 8% of all NHS patients, and half of GPs use the web to search for consultants§  Making sure the most searched-for “keywords” are in your site can be the difference between appearing on the ﬁrst page of Google results … and not appearing at all§  Your site will include Search Engine Optimisation at 3 levels: whole-site, section-by-section, and individual pagesThe-Web-Practice.com Making the web make money 14

Analytic reports§  92% of hospitals and clinics do not know how many people visited their websites last month§  Statistics like page views, number of visitors, and length of stay helps you decide where to add or expand pages and content§  Every Web Practice site owner gets a monthly report containing main statistics in an easy-to-read formatThe-Web-Practice.com Making the web make money 15

Phone and email support§  Over two-thirds of GP surgeries have no aftersales support for their websites§  Elsewhere, telephone and email support may be charged for or is nonexistent§  The Web Practice has a Contact Management System allowing every query to be logged and followed up in business hoursThe-Web-Practice.com Making the web make money 16

Expanding & extending yourWeb Practice siteAdditional featuresThe-Web-Practice.com Making the web make money 17

Secure private areas§  Few healthcare organisations outside hospitals have any way of allowing patients to access non- public data with any ease§  A password-protected area of your site lets you share information privately: documents, discussions, presentations…§  A Web Practice site lets people of your choice sign up and log in with NHS-compliant security levelsThe-Web-Practice.com Making the web make money 18

Accept credit cards§  Over 90% of consultants cannot accept or make payments online, creating a barrier to broader revenue streams§  E-commerce facilities on your own website enable you to offer screening programmes, wellness (ﬁtness) courses, treatment schedules … to a thousand people as easily as one§  Your Web Practice site can act as your storefront, letting you add/edit items and accepting multiple payment methodsThe-Web-Practice.com Making the web make money 19

Drive referrals actively§  7 out of 10 patients in some specialities have clicked on a paid- for search ad – but 98% of consultants do no outbound marketing of their services§  Pay-per-click campaigns - advertisements on the web - can bring your patients directly to you, for a set monthly budget§  Performance statistics can be integrated with your core site, giving you a single place to look for all informationThe-Web-Practice.com Making the web make money 20

Run contact programmes§  81% of patients on long term treatment programmes are discharged by a different consultant than they started with – because they lost touch§  A Customer Relationship Management programme (CRM) is a series of emails at intervals over time, keeping you connected to your audience for low effort§  When a recipient clicks on a link in an email, you know exactly who it was and where they went, showing you which pages on your core site are most popularThe-Web-Practice.com Making the web make money 21

Monthly consultancy &content creation bysubscriptionOngoing servicesThe-Web-Practice.com Making the web make money 22

Multimedia creation§  Many sites can be enhanced by “show, don’t tell” media such as instructional videos and spoken testimonials§  The Web Practice can script and create original media either as one-off projects or as part of a regular programme, including animations, video, audio, photography, and art direction from an award-winning creative directorThe-Web-Practice.com Making the web make money 23

Healthcare copywriting§  Fresh original content is a huge factor affecting audience size, repeat site visits, and time spent on site§  The Web Practice can write original content as part of a rolling monthly programme, written by an experienced healthcare copywriter authorised to write copy for any NHS websiteThe-Web-Practice.com Making the web make money 24

SEO consultancy§  Where your site is ranked in search results changes from month to month, as new sites appear on the web and different criteria are adjusted by search engines§  The Web Practice can conduct regular monthly reviews, make recommendations, and add the Search Engine Optimisation text that will keep you visible over timeThe-Web-Practice.com Making the web make money 25

Shifting administrativeburden onto the webOther beneﬁtsThe-Web-Practice.com Making the web make money 26

Economies of scale§  Cost – you get a major infrastructure with the development costs amortised across many other sites; you’re not paying for the basic technology!§  Expandability – with so many modules available to plug into your site and professional information architecture from the word go, your site will never “run out of space” for your ideas§  Future-proof – separation of content from presentation means you can redesign without losing text etc; your front-end design can always stay fresh§  Databases – with data held in a standard format, you can make use of your data (text, video, forms data) in a variety of ways: scrape it into a PDF brochure, pull it into an email campaign… write it once, reuse it at will§  New features – once we develop for one surgeon that feature can be rolled out to all – so you enjoy economies of scale even for totally new technology§  Comparative reporting – opting-in to a larger dataset means you can compare your site statistics (how many visitors am I getting?) with your competitors (are they getting less/more?) and NHS health statistics (am I getting my fair share of referrals?)§  Add what you want – when you’re ready for itThe-Web-Practice.com Making the web make money 27

The team of techies &creatives at The WebPracticeAppendix A: About usThe-Web-Practice.com Making the web make money 28

The team§  Chris Worth – award-winning copywriter and web marketer responsible for the structure and content of 750+ page sites; also a co-researcher at Warwick University§  Oliver Tseliki – successful creative director and graduate of London’s elite School of Communication Arts; winner of 3 Direct Marketing Association Golds§  Tracy Woffenden – Sales expert and expert Atlantic sailor; 10-year history in sales covering medical equipment§  Coders and creatives – a team of experienced web developers, database programmers, and visual specialists execute each project according to typeThe-Web-Practice.com Making the web make money 29

Web sites and strategies theteam has deliveredAppendix B: Our sitesThe-Web-Practice.com Making the web make money 30

Levy Heart HealthThe-Web-Practice.com Making the web make money 31

Nicholas BoyleThe-Web-Practice.com Making the web make money 32

Investor DynamicsThe-Web-Practice.com Making the web make money 33

Investor Dynamics / MediaDashboard micrositeThe-Web-Practice.com Making the web make money 34

Circle PartnershipThe-Web-Practice.com Making the web make money 35

What to do nextCall us on 020 3397 3722 or emailinfo@the-web-practice.com to schedulean initial chat. We’re London-basedbut work nationwide.Let’s get your web marketingstrategy rolling.The-Web-Practice.com Making the web make money 36

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Twp sales deck_080312

by The Web Practice on Mar 08, 2012

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