INBOUND MARKETING METHODOLOGY
This diagram shows the stages of the buying cycle to increase sales with marketing .
From prospect to customer and some of the tactics used.
5 Key areas
1. Buyer Personas
2. NO SELLING
3. Content Paths…in English that’s Lead Nurturing!
4. Create it
5. WHERE ARE MY SALES!!
Just in case you need convincing
• Buyers are increasingly doing their own research
You are now invited into the sales process late into the deal
• Outbound response rates are dropping and cost per lead rising
• Sales teams are not consistently pitch your USPs
• We are already spending 25% of our budgets on content
So how can I be interesting to my
customers (content) if we
(my competitors) are all talking about
the same thing?
DONT LET YOUR SALES TEAM COLD CALL
WHEN YOUR PROSPECT IS IN A LEAD
A Few Stats
• YouTube is gaining popularity as a social media platform to
reach and engage B2B audiences.
• 61% of marketers use marketing automation platforms, up
from 43% last year.
• The vast majority (93%) of B2B marketers are creating content
• Only 34% are syndicating/curating content, and just 30% are
encouraging user-generated content.