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Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
Social Media in Banks
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Social Media in Banks

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Social Media is a useful tools for the banking industry.

Social Media is a useful tools for the banking industry.

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  • Nice video, well explained social media for banks
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  • 1. Social Media @ Canandaigua National Bank and Trust Company Canandaigua National Bank Thomas Hawks II Strategic Information and Planning Workshop Hawks Associates Wednesday, May 20 2009 Friday, August 21, 2009
  • 2. Agenda • What is Social Media? • What business opportunities does it offer Canandaigua National Bank? • Social Media Strategy for CNB Friday, August 21, 2009
  • 3. The Need Friday, August 21, 2009
  • 4. Things Have Changed! Friday, August 21, 2009
  • 5. Social Media What is it? Friday, August 21, 2009
  • 6. The Bright Side • Thousands of people can talk about you, CNB and your services • People are already talking about you • Banks are using Social Media Friday, August 21, 2009
  • 7. The Bright Side • Thousands of people can talk about you, CNB and your services • People are already talking about you • Banks are using Social Media Friday, August 21, 2009
  • 8. The Bright Side • Thousands of people can talk about you, CNB and your services • People are already Banks Use Social Media talking about you USA Today points out that banks are jumping on the Twitter • Banks are using Social The Bright Sid bandwagon. USA Today states that Wells Fargo and Bank of America have begun to "tweet” with Media customers about everything from bank fees to product features. Discover Financial, American Express and Citigroup have launched Facebook or MySpace pages. Some banks even put marketing videos on YouTube. Friday, August 21, 2009
  • 9. The Dark Side • Thousands of people can talk about you, CNB and your services • People are already talking about you • NO control over the conversation Friday, August 21, 2009
  • 10. The Dark Side • Thousands of people can talk about you, CNB and your services • People are already talking about you • NO control over the conversation Friday, August 21, 2009
  • 11. The Dark Side • Thousands of people can talk about you • People are already talking about you • NO control over the conversation Friday, August 21, 2009
  • 12. Do You Know What are They Saying About You? Are You Listening? Friday, August 21, 2009
  • 13. Social Media From the Business Perspective 1. Social Media is about enabling conversation 2. It is about ways that this conversation can be Prompted Promoted $ Monetized $ Friday, August 21, 2009
  • 14. It’s All About Engagement P O S T People Objective Strategy Technology Friday, August 21, 2009
  • 15. P The Social Technographics Ladder Creators People Critics Collectors Joiners Spectators Inactives Friday, August 21, 2009
  • 16. O Objective Five Objectives 1. Listening example: Bank of the Southwest 2. Talking example: Canandaigua Nat’l Bank 3. Energizing example: American River Bankshares 4. Supporting example: Wells Fargo 5. Embracing example: Arvest Bank Group Friday, August 21, 2009
  • 17. S Strategy Strategy 1. Create a plan that starts small but has room to grow 2. Think through the consequences of your strategy 3. Put someone important in charge of it 4. Use great care in selecting your technology and patrners Friday, August 21, 2009
  • 18. T Technology Technology Social Media Categories Social Media Tools Social Networking FaceBook, LinkedIn, MySpace Publish Blogger, Constant Contact, Wiki Photo Sharing Flickr, Twitxr, Photobucket Audio iTunes, Podcast, Rhapsody Video Google Video, Hulu, YouTube Microblogging Twitter, Twitxr, Plurk Productivity AOL, Constant Contact, Google RSS RSS 2.0, Atom, FeedBurner Search Google Search, Yahoo, Technorati Friday, August 21, 2009
  • 19. T Technology Technology Social Media Categories Social Media Tools Social Networking FaceBook, LinkedIn, MySpace Publish Blogger, Constant Contact, Wiki Photo Sharing Flickr, Twitxr, Photobucket Audio iTunes, Podcast, Rhapsody Month 1 Video Google Video, Hulu, YouTube Microblogging Twitter, Twitxr, Plurk Productivity AOL, Constant Contact, Google RSS RSS 2.0, Atom, FeedBurner Search Google Search, Yahoo, Technorati Friday, August 21, 2009
  • 20. T Technology Technology Social Media Categories Social Media Tools Social Networking FaceBook, LinkedIn, MySpace Publish Blogger, Constant Contact, Wiki Photo Sharing Flickr, Twitxr, Photobucket Audio iTunes, Podcast, Rhapsody Month 2 Video Google Video, Hulu, YouTube Microblogging Twitter, Twitxr, Plurk Productivity AOL, Constant Contact, Google RSS RSS 2.0, Atom, FeedBurner Search Google Search, Yahoo, Technorati Friday, August 21, 2009
  • 21. T Technology Technology Social Media Categories Social Media Tools Social Networking FaceBook, LinkedIn, MySpace Publish Blogger, Constant Contact, Wiki Photo Sharing Flickr, Twitxr, Photobucket Audio iTunes, Podcast, Rhapsody Month 3 Video Google Video, Hulu, YouTube Microblogging Twitter, Twitxr, Plurk Productivity AOL, Constant Contact, Google RSS RSS 2.0, Atom, FeedBurner Search Google Search, Yahoo, Technorati Friday, August 21, 2009
  • 22. T Technology Technology Social Media Categories Social Media Tools Social Networking FaceBook, LinkedIn, MySpace Publish Blogger, Constant Contact, Wiki Photo Sharing Flickr, Twitxr, Photobucket Audio iTunes, Podcast, Rhapsody Month 4 Video Google Video, Hulu,YouTube Microblogging Twitter, Twitxr, Plurk Productivity AOL, Constant Contact, Google RSS RSS 2.0, Atom, FeedBurner Search Google Search, Yahoo, Technorati Friday, August 21, 2009
  • 23. Business Opportunities for Canandaigua National Bank and Trust Company Friday, August 21, 2009
  • 24. Business Opportunities Marketing Cost Savings Increased Customer Loyalty Increased Customer Satisfaction Increased Sales Friday, August 21, 2009
  • 25. Call-To-Action 1. Engage Social Media Expertise 2. Engage CNB Leadership and employees 3. Analyze Customer Social Technographics 4. Develop a Clear Objectives and Strategy 5. Define Social Media Tools and Costs for Implementation 6. Engage Customers and Move Forward 7. Measure What’s Most Important Friday, August 21, 2009
  • 26. Let’s Start a Conversation Friday, August 21, 2009
  • 27. Thomas Hawks II Hawks Associates 585-704-7210 thawks@hawkspro.com www.hawkspro.com Let's create a deeper connection with Social Media LinkedIN: linkedin.com/in/hawkspro Blog: hawkspro.wordpress.com/ FaceBook: facebook.com/tomhawks2 Friday, August 21, 2009

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