S.N.A.P Creating Social Networked “and” Authentic Professionals <ul><li>Presented by Sohobiztube.com and Magazine Soho </l...
Whoa –How Do You Use All Of This Stuff?
  Building Relationships   (Deep)  “or”  Building Numbers   (Wide ) <ul><li>Today, businesses have the ability to connect,...
  Building Relationships   (Deep)  “or”  Building Numbers   (Wide ) <ul><li>Joining every network and every social media t...
  Building Numbers   (Wide ) Peer-to-Peer <ul><li>Building a Wide Network of  Connections, often referred to as  Peer – to...
  Building Relations (Deep) or Strong Communities of Practice <ul><li>Quality Networks or Communities of Practice defined:...
<ul><li>S.N.A.P </li></ul><ul><li>Social Networked “and” Authentic Professionals </li></ul><ul><li>Professionals Who Use I...
<ul><li>Why Is Traditional Media Failing? </li></ul><ul><li>One Way Delivery </li></ul><ul><li>Expensive </li></ul><ul><li...
<ul><li>S.N.A.P </li></ul><ul><li>Social Networked “and” Authentic Professionals  Create… </li></ul><ul><li>Two-way Conver...
Social Media Tools Categorized <ul><li>Communication </li></ul><ul><li>Blogs  - TYPEPAD, WordPress, Vox </li></ul><ul><li>...
How To Become A “S.N.A.P.” <ul><li>Join A Business Network </li></ul><ul><li>Join  Sohobiztube - Set up your “company prof...
<ul><li>Social Media Creates Opportunities For… </li></ul><ul><li>Sharing Knowledge and Expertise. Blogs  |  MicroBlogs </...
<ul><li>S.N.A.P </li></ul><ul><li>Social Networked “and” Authentic Professionals </li></ul><ul><li>Become Socially Network...
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Northendprez

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Social Networking Presentation for the North End Business Summit in Appleton Wisconsin

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  • Saw CD's presentation at the New North and New End economic summit. She kept a theater full of business, economic and academic leaders engaged and learning for an hour. She makes a great case for cultivating a limited number of deep business relationships with strategically-chosen tools, rather gathering 5,000 'followers' that broadcast at each other. It was very practical, lively and business-focused - and fun! Glad to see the slides!
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  1. 1. S.N.A.P Creating Social Networked “and” Authentic Professionals <ul><li>Presented by Sohobiztube.com and Magazine Soho </li></ul><ul><li>“ Using Media and Connections To Enhance Visibility” </li></ul><ul><li>Promo Code: </li></ul><ul><li>Web site: sohobiztube.com </li></ul><ul><li>Twitter: www.twitter.com/thatwomancdv </li></ul><ul><li>Email: cd@sohobiztube.com </li></ul>
  2. 2. Whoa –How Do You Use All Of This Stuff?
  3. 3. Building Relationships (Deep) “or” Building Numbers (Wide ) <ul><li>Today, businesses have the ability to connect, locally, nationally and globally using social networking tools in a collaborative effort to “brand their products and services while enhancing the visibility and position of their business within their target market.” </li></ul>
  4. 4. Building Relationships (Deep) “or” Building Numbers (Wide ) <ul><li>Joining every network and every social media tool </li></ul><ul><li>is not building deep relationships with clients and prospects. </li></ul><ul><li>Nor is it adding value to your brand. </li></ul>
  5. 5. Building Numbers (Wide ) Peer-to-Peer <ul><li>Building a Wide Network of Connections, often referred to as Peer – to- Peer Connections. Professionals who have “similar roles and face similar problems,” but no real relationships are formed. No real referrals can be made. </li></ul><ul><li>Example: </li></ul><ul><li>I have 675 Linkedin Connections! </li></ul><ul><li>Or I have 3,675 people following me on Twitter! </li></ul><ul><li>Are they quality followers with similar or complimentary products and services? Or just Tweevesdroppers? </li></ul><ul><li>“ Can this person really know and refer 675 people?” </li></ul><ul><li>Is this someone that is taking the time to build relationships -- or weak connections? </li></ul>
  6. 6. Building Relations (Deep) or Strong Communities of Practice <ul><li>Quality Networks or Communities of Practice defined: </li></ul><ul><li>A group of professionals or businesses that join together to connect and help each </li></ul><ul><li>other solve problems, provide quality referrals, build strategic alliances, while sharing interests and developing expertise. </li></ul>
  7. 7. <ul><li>S.N.A.P </li></ul><ul><li>Social Networked “and” Authentic Professionals </li></ul><ul><li>Professionals Who Use Internet and Mobile – based Tools Used </li></ul><ul><li>For Sharing and Discussing Information </li></ul><ul><li>Authentic Defined: Can Refer Quality Business Services, Products and Individuals with Respect To Outcome, Performance, while assisting with increasing and not hindering business or revenue growth. </li></ul>
  8. 8. <ul><li>Why Is Traditional Media Failing? </li></ul><ul><li>One Way Delivery </li></ul><ul><li>Expensive </li></ul><ul><li>No Immediate Feedback or Response </li></ul><ul><li>Geographical and Demographic Limitations or Restrictions </li></ul>
  9. 9. <ul><li>S.N.A.P </li></ul><ul><li>Social Networked “and” Authentic Professionals Create… </li></ul><ul><li>Two-way Conversation ( Companies Talking To Their Users) </li></ul><ul><li>Opens Up Dialog With Your Clients and Users </li></ul><ul><li>Creates Engagement </li></ul><ul><li>Encourages Participation ( Use of Product or Service) </li></ul><ul><li>Enable Collaboration ( Alliances) </li></ul><ul><li>Ownership and Personality ( Brand Identity) </li></ul><ul><li>Lease Expensive Marketing Initiatives </li></ul>
  10. 10. Social Media Tools Categorized <ul><li>Communication </li></ul><ul><li>Blogs - TYPEPAD, WordPress, Vox </li></ul><ul><li>Microblogs - Twitter, Pownce, Jaiku </li></ul><ul><li>Niche Networking - LinkedIn|Pulse-Plaxo_Ning- Sohobiztube </li></ul><ul><li>Social Networking - Bebo, Facebook, Myspace, Orkut, Skyrock </li></ul><ul><li>Social Network Aggregation - Friendfeed, Youmeo </li></ul><ul><li>Events| Naked Biz Growth - Social Media and Marketing | Leadership and Development </li></ul><ul><li>Collaboration </li></ul><ul><li>Wikis | Wikipedia, Pbwiki, Wetpaint </li></ul><ul><li>Social Bookmarking - Delicious| Stumbleupon </li></ul><ul><li>Social News Sites - Digg | Mixx | Reddit </li></ul><ul><li>Opinion Sites - Epinions | Yelp </li></ul><ul><li>Multimedia </li></ul><ul><li>Photosharing | Flickr | Picasa |Photobucket | Smugbug </li></ul><ul><li>Video Sharing| Sohobiztube | YouTube | Vimeo |Viddler </li></ul>
  11. 11. How To Become A “S.N.A.P.” <ul><li>Join A Business Network </li></ul><ul><li>Join Sohobiztube - Set up your “company profile.” Demonstrate the strength of your team, clients and peers by creating your business network – “focus on networking individuals and their companies.” </li></ul><ul><li>Fastpitchnetworking.com - </li></ul><ul><li>Linkedin.com – Mainly for Professionals and Individuals seeking new jobs, with some a small focus on “the company.” </li></ul><ul><li>Create A Blog Talk Radio Show </li></ul><ul><ul><li>Invite client testimonials, industry experts as guest </li></ul></ul><ul><li>Set Up A Blog </li></ul><ul><li>Post information about your company and your products, and things that your clients and prospects want to know about your products and services. </li></ul><ul><li>Post Press Releases On Social Media Sites </li></ul><ul><li>Post Your Press Release On Sohobiztube.com or PitchEngine.com </li></ul><ul><li>Create Your Company, Product, Service or Client Testimonial Video </li></ul><ul><li>Post it on Sohobiztube.com ( niche for businesses and professional video sharing ) </li></ul><ul><li>Flickr – niche - more personal video sharing </li></ul><ul><li>Post it on YouTube – niche – more personal video sharing </li></ul>
  12. 12. <ul><li>Social Media Creates Opportunities For… </li></ul><ul><li>Sharing Knowledge and Expertise. Blogs | MicroBlogs </li></ul><ul><li>Transparency. Photos | Videos | Music </li></ul><ul><li>Social Networking. Connecting | Interacting </li></ul><ul><li>Building Alliances | Partnerships | Collaborations | Consortiums </li></ul>
  13. 13. <ul><li>S.N.A.P </li></ul><ul><li>Social Networked “and” Authentic Professionals </li></ul><ul><li>Become Socially Networked </li></ul><ul><li>Remain Authentic </li></ul><ul><li>Always Be Professional </li></ul><ul><li>And every once in a while…Lift Your Skirt ( Transparency ) </li></ul>
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