Why Now ? Past, Present & Future Marketing Strategy Time Line Pre-Industrial Word of Mouth Target - Local consumers Post-Industrial Mass Media TV & print Target - All consumers Amazon-era Relevance Mktg Banner ads, ad-words Target - Micro segments Facebook-Era Target – Individuals, friends, social peers Peer to Peer Marketing Social Media, Social product Discovery
ShopKast Social Shopping Engine Powered by Shop Kast Check what your friends think?
Friends E-Business Me-Business We-Business Powered by Shop Kast
ShopKast Social Sharing Platform Share with your friends Increase Conversion through click-backs Friends and social networks are the strongest influence in purchasing process
ShopKast answers these Questions
What did my friends buy in this product category?
What products are peer-proofed by my Social Circle?
How can I share my purchase history with my friends?
Shop Kast Engine Retailer Databases Users Social Graph by Shop Kast Revenue Model - Subscription based Software Sales - Referral Fees for Customer Acquisition Business Model Socially Relevant Recommendations Platform to share purchases
Target Vertical Retail Markets ShopKast: Wisdom of “everyone” to Wisdom of “MY” crowd
Competitive Landscape Weak Recommendations Relevance Strong Strong Weak Power Reviews Menlo Ventures, Tenaya Capital Rich Relevance Greylock partners, Tugboat ventures Blippy Sequoia Capital, Ron Conway, CR ventures Social Marketing Shop Kast Competitive Landscape
Future Plans: Aggregated Social Product Review Site for All Retailers www.shopkast.com