Social Media and Your Business<br />Forensic Expert Witness Association<br />March 27, 2010<br />San Francisco, CA<br />Jo...
Email request<br />http://www.tinyurl.com/fewaworkshop<br />
Social Networks<br />Digg<br />Twine<br />StumbleUpon<br />Reddit<br />Delicious<br />Facebook<br />Orkut<br />Ning<br />E...
Social Networking<br />One in every 11 minutes online globally is accounted for by social network and blogging sites<br />...
Obama<br />
McCain<br />
Web 1.0<br />Top down<br />Updating static HTML pages<br />FROM a central information source OUT TO a group of eager infor...
Web 1.0<br /> It was still clear, during the time of Web 1.0, what was universally meant by the word EXPERT.<br />Who cont...
Web 1.5<br />The RSS feed<br />The Web switches from “pull” to “push”<br />Uses XML<br />
Exercise	<br />Creating an RSS reader account<br />Create a Google Account<br />Password naming convention<br />Subscribe ...
Subscribing to RSS (IE 7+)<br />Google home page<br />Google Reader<br />Bloglines<br />MyYahoo!<br />IE Favorites<br />
Subscribing to RSS (Firefox)<br />
Web 2.0<br />From <br />connecting people with documents<br />To <br />connecting people with people<br />
Web 2.0<br />BETWEEN information seekers<br />
Social Graph<br />
Social Graph<br />
Social Graph<br />What kinds of connections already exist between you and your clients/stakeholders?<br />What kinds of co...
Web 2.0<br />Value (profitability) shifts<br />From owning access to [scarce] information or opportunity for interactivity...
New Models<br />Not to be used in same, top down way<br />Not just another top-down medium<br />Level of commitment <br />...
Ch-ch-ch-changes<br />From deterministic to probabilistic<br />From social networking to social notworking <br />
Quick and Easy Publishing<br />Increasing Complexity<br />SOURCES<br />Newspapers<br />Television<br />Associations<br />C...
News Bookmarking Services<br />StumbleUpon<br />Create account<br />Customize profile/choose topics<br />Subscribe to each...
StumbleUpon<br />
Digg<br />
Don't forget your quotation marks<br />
reddit<br />
Other "Social" News Agg Sites<br />http://www.mixx.com/<br />http://kirtsy.com/<br />http://tipd.com/<br />Self niched for...
Facebook<br />Create account<br />Edit profile<br />Search email contact list (optional)<br />Set privacy settings<br />Cr...
Case Study<br />Guy Berry: Real Estate Agent, Trainer, Expert Witness<br />Note profile photo<br />Note the note<br />
Facebook Core Apps<br />Find friends<br />Befriend/Friend others in the group<br />Post a status<br />Comment on a friend'...
Facebook: WARNING<br />
Facebook Apps<br />Networked blogs<br />Find a few blogs to follow<br />Register your own blog if you have one<br />Create...
Facebook Apps<br />I Endorse<br />My Business BlinkWeb <br />Professional Profile<br />Doesn't work on Mac<br />
Facebook Apps<br />Calliflower<br />SmartMessage Center <br />Voice Mail app<br />Introductions<br />PC only<br />Create a...
Digression<br />Google Docs Forms, an alternative to SmartMessage Center<br />
Facebook Apps<br />SocialFly<br />Workspace Huddle<br />Fileshare; upload logo<br />Slideshare<br />
Placing a Facebook Ad<br />Select "Advertising" from the bottom of any page.<br />Then click "Create and Ad."<br />
MySpace RIP<br />“[E]xpress yourself into a void and hope people come to visit your page.” <br />Web 2.0 tools, Web 1.0 st...
Twitter<br />
Twitter and the 80-20 Rule<br />"[T]he most prolific 10% of twitterers accounted for 90% of all tweets"<br />20% of accoun...
Twitter … However…<br />Folks, however, are still using Twitter to drum up business<br />http://business.twitter.com/twitt...
Twitter<br />Create an account<br />Upload a background photo<br />For later: 1024x768 pixels (or larger)<br />Keep your g...
Twitter<br />Value: More than finding out what your cousin had for breakfast<br />Features<br />Hash marks<br />RT<br />se...
Twitter<br />Oh yeah, you can meet actual people on Twitter<br />Building relationships vs. mass follows<br />When do I st...
Twitter<br />“[N]o one on Twitter wants to be 'sold to' or 'marketed to.' They are there to build relationships.”<br />Chu...
Twitter Apps: News Outlets<br /> <br />Associated Press, @associatedpress<br />Financial Times @FTmedianews, @FTfinancenew...
Twitter Apps: News Outlets<br /> <br />Exercise: Find at least 25 news outlet Twitter feeds and add them to a list called ...
Twitter Apps: Monitter<br />Filter by location<br />Updates in real time, no "refreshing" needed.<br />Three search terms<...
Twitter Apps: TweetDeck<br />twitter<br />linkedin<br />twitter DMs<br />twitter hashmark<br />
Twitter Apps: Twilert<br />Trending topics that you specify are emailed daily to you.<br />
Twitter Tools<br />Twello<br />Exercise: find 25 people to follow using specific search criteria.<br />Don't forget to ass...
Twitter Tools: My Cleenr<br />
Twitter Tools: Twitterfeed<br />If your blog generates an RSS feed, you can use this service to automatically create a twe...
Friend Feed<br />Rooms<br />Room with a view of other rooms<br />Pack as much into the headline as possible<br />
Flickr<br />Create account<br />Upload photos<br />Share<br />
YouTube<br />Channels<br />How to upload a video<br />How to download a video<br />mediaconverter.org<br />
Yammer<br />
LinkedIn<br />Getting by with the free version<br />Groups<br />Searching for contacts<br />San Francisco CEOs with expert...
LinkedIn: Profile<br />
LinkedIn: My Groups<br />
LinkedIn: Find Groups<br />
LinkedIn: Create Groups<br />
LinkedIn: Email Delivery Settings<br />
LinkedIn: Email Updates<br />
LinkedIn: Applications<br />
Building Your Own<br />Not so free<br />Mzinga<br />Ramius<br />Free<br />Ning<br />Wordpress<br />.com<br />.org<br />Dru...
Ning<br />
New Models (cont.)<br />You can't just reach out to your followers…<br />
New Models (cont.)<br />…You must provide them the means to pass your message along to their followers.<br />addthis.com<b...
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20100327 Fewa Presented Slides

  1. 1. Social Media and Your Business<br />Forensic Expert Witness Association<br />March 27, 2010<br />San Francisco, CA<br />John Larkin<br />Greg Barber<br />
  2. 2. Email request<br />http://www.tinyurl.com/fewaworkshop<br />
  3. 3. Social Networks<br />Digg<br />Twine<br />StumbleUpon<br />Reddit<br />Delicious<br />Facebook<br />Orkut<br />Ning<br />Ecademy<br />OK Cupid<br />LinkedIn<br />Tribe<br />fubar<br />Jamendo<br />MySpace<br />Ryze<br />Twitter<br />Good Reads<br />Xing<br />Second Life<br />Gaia<br />Friendster<br />
  4. 4. Social Networking<br />One in every 11 minutes online globally is accounted for by social network and blogging sites<br />Social Networking Sites have surpassed e-mail<br />Mark Hackman (PC World, March 10, 2009)<br />Nielsen (Oct 2009): An average of 6 hours per month per user spent on FB<br />Facebook surpasses Yahoo as the 2nd most visited site<br />LA Times, February 18, 2010<br />
  5. 5. Obama<br />
  6. 6. McCain<br />
  7. 7. Web 1.0<br />Top down<br />Updating static HTML pages<br />FROM a central information source OUT TO a group of eager information seekers:<br />magazine<br />bulletins<br />e-blasts<br />website<br />
  8. 8. Web 1.0<br /> It was still clear, during the time of Web 1.0, what was universally meant by the word EXPERT.<br />Who controls the "means of [intellectual] production"?<br />
  9. 9. Web 1.5<br />The RSS feed<br />The Web switches from “pull” to “push”<br />Uses XML<br />
  10. 10. Exercise <br />Creating an RSS reader account<br />Create a Google Account<br />Password naming convention<br />Subscribe to an RSS feed<br />http://www.forensic.org/fewa/<br />http://www.nytimes.com<br />http://www.theonion.com<br />
  11. 11. Subscribing to RSS (IE 7+)<br />Google home page<br />Google Reader<br />Bloglines<br />MyYahoo!<br />IE Favorites<br />
  12. 12. Subscribing to RSS (Firefox)<br />
  13. 13. Web 2.0<br />From <br />connecting people with documents<br />To <br />connecting people with people<br />
  14. 14. Web 2.0<br />BETWEEN information seekers<br />
  15. 15. Social Graph<br />
  16. 16. Social Graph<br />
  17. 17. Social Graph<br />What kinds of connections already exist between you and your clients/stakeholders?<br />What kinds of connections can now be leveraged that couldn't be leveraged before?<br />
  18. 18. Web 2.0<br />Value (profitability) shifts<br />From owning access to [scarce] information or opportunity for interactivity<br />To creating/facilitating/owning the conduits of community<br />Produce more <br />Produce with an eye toward interactivity<br />
  19. 19. New Models<br />Not to be used in same, top down way<br />Not just another top-down medium<br />Level of commitment <br />Easy to set up a social network<br />Takes a lot of work to make one work<br />Still have to plan carefully<br />Must monitor content far more actively than before<br />Responders should have the authority (these are real-time conversations here)<br />
  20. 20. Ch-ch-ch-changes<br />From deterministic to probabilistic<br />From social networking to social notworking <br />
  21. 21. Quick and Easy Publishing<br />Increasing Complexity<br />SOURCES<br />Newspapers<br />Television<br />Associations<br />Conferences<br />PUBLIC<br />
  22. 22. News Bookmarking Services<br />StumbleUpon<br />Create account<br />Customize profile/choose topics<br />Subscribe to each other's stumbles<br />Digg<br />Create account<br />Search and subscribe; add friends<br />Delicious (formerly de.licio.us)<br />Reddit<br />Create an account<br />Create a Reddit<br />
  23. 23. StumbleUpon<br />
  24. 24. Digg<br />
  25. 25. Don't forget your quotation marks<br />
  26. 26. reddit<br />
  27. 27. Other "Social" News Agg Sites<br />http://www.mixx.com/<br />http://kirtsy.com/<br />http://tipd.com/<br />Self niched for "financial news"<br />
  28. 28. Facebook<br />Create account<br />Edit profile<br />Search email contact list (optional)<br />Set privacy settings<br />Create lists<br />
  29. 29. Case Study<br />Guy Berry: Real Estate Agent, Trainer, Expert Witness<br />Note profile photo<br />Note the note<br />
  30. 30. Facebook Core Apps<br />Find friends<br />Befriend/Friend others in the group<br />Post a status<br />Comment on a friend's status<br />Remove conversation<br />Create a photo album<br />Create a group/fan page for your business<br />"Advertising"  "pages"  "create a page"<br />Send out an announcement from that group<br />
  31. 31. Facebook: WARNING<br />
  32. 32. Facebook Apps<br />Networked blogs<br />Find a few blogs to follow<br />Register your own blog if you have one<br />Create a box<br />Social RSS (RSS-Connect)<br />Download toolbar<br />SimplarisBlogCast<br />
  33. 33. Facebook Apps<br />I Endorse<br />My Business BlinkWeb <br />Professional Profile<br />Doesn't work on Mac<br />
  34. 34. Facebook Apps<br />Calliflower<br />SmartMessage Center <br />Voice Mail app<br />Introductions<br />PC only<br />Create a Badge<br />
  35. 35. Digression<br />Google Docs Forms, an alternative to SmartMessage Center<br />
  36. 36. Facebook Apps<br />SocialFly<br />Workspace Huddle<br />Fileshare; upload logo<br />Slideshare<br />
  37. 37. Placing a Facebook Ad<br />Select "Advertising" from the bottom of any page.<br />Then click "Create and Ad."<br />
  38. 38. MySpace RIP<br />“[E]xpress yourself into a void and hope people come to visit your page.” <br />Web 2.0 tools, Web 1.0 structure<br />“Hoped that … users would write long-form blogs but … <br />The quick and easy publishing on Facebook and Twitter [won out].”<br />(RWW: http://tinyurl.com/cgadbl)<br />Music playing when page loads - WTH<br />
  39. 39. Twitter<br />
  40. 40. Twitter and the 80-20 Rule<br />"[T]he most prolific 10% of twitterers accounted for 90% of all tweets"<br />20% of account holders have not tweeted anything at all<br />Economist January 28, 2010<br />
  41. 41. Twitter … However…<br />Folks, however, are still using Twitter to drum up business<br />http://business.twitter.com/twitter101/<br />Dell<br />Jet Blue<br />Pepsi<br />Levi's<br />
  42. 42. Twitter<br />Create an account<br />Upload a background photo<br />For later: 1024x768 pixels (or larger)<br />Keep your graphics to the left-most 150 pixels<br />Tweet your first tweet<br />Tweet second tweet using #FEWA<br />Go to search.twitter.com<br />Type in #FEWA<br />Friend/Follow each other<br />Return to search.twitter.com<br />Type in relevant term to find people to follow<br />Retweet something<br />
  43. 43. Twitter<br />Value: More than finding out what your cousin had for breakfast<br />Features<br />Hash marks<br />RT<br />search.twitter.com<br />Trending topics<br />Twitterberry<br />übertwitter<br />Twihrl<br />Sponsored conversations (izea.com)<br />http://www.youtube.com/watch?v=U1Bnmrssfqg<br />
  44. 44. Twitter<br />Oh yeah, you can meet actual people on Twitter<br />Building relationships vs. mass follows<br />When do I start caring that my brand is being Tweeted?<br />300 followers? How many care what you have to say?<br />
  45. 45. Twitter<br />“[N]o one on Twitter wants to be 'sold to' or 'marketed to.' They are there to build relationships.”<br />Chummy or formal? “The businesses it works best for are the ones that have a deep understanding of the people they serve.”<br />RainToday.com<br />Best 40 brands on Twitter<br />http://mashable.com/2009/01/21/best-twitter-brands/<br />
  46. 46. Twitter Apps: News Outlets<br /> <br />Associated Press, @associatedpress<br />Financial Times @FTmedianews, @FTfinancenews<br />LA Times, @latimesbreaking, @latimesworld, @latimestech<br />McClatchy Washington Bureau, @McClatchyDC<br />Macworld, @Macworld<br />Orange County Register, @OCRegister<br />PRWeek magazine, @prweekstaff<br />Reuters, @Reuters<br />Scientific American Magazine & Website, @SciAm<br />Silicon Alley Insider, @alleyinsider<br />The Chicago Tribune, @chicagotribune<br />The Guardian, @guardiannews<br />The London Times, @timesonline<br />The New York Times, NY, @nytimes<br />The Washington Post The Trail/44, @wapo44<br />US News & World Report, @usnews<br />USA Today, @ondeadline<br />
  47. 47. Twitter Apps: News Outlets<br /> <br />Exercise: Find at least 25 news outlet Twitter feeds and add them to a list called "News."<br />Create two or more other lists and place those news tweet feeds into them.<br />NPR, @nprNews<br />The Atlantic, @atlantic_online<br />Harpers, @harpers<br />Huffington Post, @huffingtonPost<br />CNN Breaking News, @cnnbrk<br />Lady Gaga, @lADYgAGA<br />McKinsey Quarterly, @MckQuarterly<br />American Spectator, @Amspec<br />Mother Jones, @MotherJones<br />The Economist, @theeconomist<br />Harvard Business Review, @harvardbiz<br />National Review, @NROCorner<br />Anticipate ending up following hundreds of accounts, get started early with lists.<br />
  48. 48. Twitter Apps: Monitter<br />Filter by location<br />Updates in real time, no "refreshing" needed.<br />Three search terms<br />Generate RSS feed<br />
  49. 49. Twitter Apps: TweetDeck<br />twitter<br />linkedin<br />twitter DMs<br />twitter hashmark<br />
  50. 50. Twitter Apps: Twilert<br />Trending topics that you specify are emailed daily to you.<br />
  51. 51. Twitter Tools<br />Twello<br />Exercise: find 25 people to follow using specific search criteria.<br />Don't forget to assign each to one or more lists.<br />
  52. 52. Twitter Tools: My Cleenr<br />
  53. 53. Twitter Tools: Twitterfeed<br />If your blog generates an RSS feed, you can use this service to automatically create a tweet each time your blog is updated.<br />Keep in mind, though, that most blogging services now provide a mechanism for this so you might not need Twitterfeed.<br />
  54. 54. Friend Feed<br />Rooms<br />Room with a view of other rooms<br />Pack as much into the headline as possible<br />
  55. 55. Flickr<br />Create account<br />Upload photos<br />Share<br />
  56. 56. YouTube<br />Channels<br />How to upload a video<br />How to download a video<br />mediaconverter.org<br />
  57. 57. Yammer<br />
  58. 58. LinkedIn<br />Getting by with the free version<br />Groups<br />Searching for contacts<br />San Francisco CEOs with expertise in Accounting<br />
  59. 59. LinkedIn: Profile<br />
  60. 60. LinkedIn: My Groups<br />
  61. 61. LinkedIn: Find Groups<br />
  62. 62. LinkedIn: Create Groups<br />
  63. 63. LinkedIn: Email Delivery Settings<br />
  64. 64. LinkedIn: Email Updates<br />
  65. 65. LinkedIn: Applications<br />
  66. 66. Building Your Own<br />Not so free<br />Mzinga<br />Ramius<br />Free<br />Ning<br />Wordpress<br />.com<br />.org<br />Drupal<br />
  67. 67. Ning<br />
  68. 68. New Models (cont.)<br />You can't just reach out to your followers…<br />
  69. 69. New Models (cont.)<br />…You must provide them the means to pass your message along to their followers.<br />addthis.com<br />

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