Cinderella Story Content Strategy
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Cinderella Story Content Strategy

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Overcoming the

Overcoming the
madness of
content marketing created
Without any strategy

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Cinderella Story Content Strategy Cinderella Story Content Strategy Presentation Transcript

  • CINDERELLASTORYCONTENTSTRATEGYOvercoming themadness ofcontent marketing createdWithout any strategy #iacq #contentmadness @thatgirlmegan
  • THISCINDERELLAPREFERSJORDANSOVERGLASSSLIPPERS @thatgirlmegan
  • If you don’t have timeto do it right,when will you have timeto do it over? John Wooden @thatgirlmega
  • WEDECIDEDTOGIVE IT ASHOT @thatgirlmega
  • WE WERE 1 interactive infographicTHE 2 full time team members (sort of) 4 daysUNDERDOG 16 teams on graphic 25 potential 1-4 seeded teams 700+ sources to contact 2,065,060 tweets last tourney 9,223,372,036,854,775,808 possible bracket combinations No, not because of these stats @thatgirlmega
  • CONTENT STRATEGYTAKEN INTO ACCOUNT IN RESEARCH FOR AND CREATION OF THE infoGRAPHIC @thatgirlmega
  • we were up for the challenge @thatgirlmega
  • And ohwhat achallengeit was… @thatgirlmega
  • You don’t takea donkeyto theKentucky derby. Pat Summitt @thatgirlmega
  • Most people havethe will to win,few have the willto prepare to win. Bobby Knight @thatgirlmega
  • BRINGFANS ONBOARDFROM THEBEGINNING @thatgirlmega
  • Who is your audience? Who influences them?WHOWHATWHEREWHENHOW @thatgirlmega
  • What does your audience like? What drives them to action?WHOWHATWHEREWHENHOW @thatgirlmega
  • Where does your audience gather on and offline?WHOWHATWHEREWHENHOW @thatgirlmega
  • When is the optimal time to reach your audience?WHOWHATWHEREWHENHOW @thatgirlmega
  • How can you entice your audience to participate?WHOWHATWHEREWHENHOW @thatgirlmega
  • A basketball team is like the fivefingers on your hand.If you can get them all together,you have a fist.That is how I want you to play. Mike Krzyzewski @thatgirlmega
  • KNOW THEKEYPLAYERS• On your team• Influencers• Fans• PERSONAL CONNECTIONS @thatgirlmega
  • watchfilmandwarm up @thatgirlmega
  • PREPAREYOURPLAYBOOK• Poise your players• Pre-release plan• Automate additional content• Crisis plan @thatgirlmega
  • They won’t let youshoot it.But if they do,shoot it! Jim Boeheim @thatgirlmega
  • SOMETIMESSTARSARISEFROMOBSCURITY @thatgirlmega
  • SOMETIMESYOU JUSTHAVE TOGO FOR IT @thatgirlmega
  • All wasn’tlost with alast minutecontentstrategy… @thatgirlmega
  • But our oneshining momentwould havebeen sweeterhad there beenstrategy fromthe start @thatgirlmega
  • Thank You and Q&A @thatgirlmegan WWW.THATGIRLMEGAN.COM Go hoosiers! www.iacquire.com