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Social Media for Business
• Twitter
• Facebook
• Google+
• Blogging
• Other Social Media Outlets
• Social Media: The Conversation
• Social Media Sec...
Twitter
 140 Character “Tweets”
 Retweets
 Replies
 Verified accounts
Instant, conversation style communication
Facebook
 Long or short form
 Embedded images/video
 Groups
 Company pages
Instant, but in a post/comment form
Google+
 Long or Short form
 Embedded images/video
 Communities
 Private
 Public
 Pages
 Events
 Hangouts
Instant,...
Blogging
 Long or short form
 Search Engine Friendly
 Social Sharing
Instant publishing, but pickup can be slower
Additional Social Media Outlets
 Instagram
 Foursquare
 Pinterest
 Reddit
 StumbleUpon
Social Media: About The Conversation
“Conversations among the members of your
marketplace happen whether you like it or no...
Social Media: Shaping The Conversation
 Your absence does not stop the conversation
 How/When you participate shapes the...
Social Media Security
 Who sees your tweets and posts?
 Sensitive data
 Leaks and faux pas
 Monitoring
Social Media Action Plan
 Join the conversations
 Monitor for mentions
 Shape the conversation
 Quick, accurate replie...
Questions?
More Information
www.unmarketing.com
www.garyvaynerchuck.com
www.sethgodin.com
Slides available at:
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Social media for business

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Does your business use Social Media? Correctly?

Published in: Technology, Business
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Transcript of "Social media for business"

  1. 1. Social Media for Business
  2. 2. • Twitter • Facebook • Google+ • Blogging • Other Social Media Outlets • Social Media: The Conversation • Social Media Security • Social Media Action Plan
  3. 3. Twitter  140 Character “Tweets”  Retweets  Replies  Verified accounts Instant, conversation style communication
  4. 4. Facebook  Long or short form  Embedded images/video  Groups  Company pages Instant, but in a post/comment form
  5. 5. Google+  Long or Short form  Embedded images/video  Communities  Private  Public  Pages  Events  Hangouts Instant, but in a post/comment form
  6. 6. Blogging  Long or short form  Search Engine Friendly  Social Sharing Instant publishing, but pickup can be slower
  7. 7. Additional Social Media Outlets  Instagram  Foursquare  Pinterest  Reddit  StumbleUpon
  8. 8. Social Media: About The Conversation “Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” – Seth Godin Defining conversation vs. shaping conversation  Perception  PR  Publicity
  9. 9. Social Media: Shaping The Conversation  Your absence does not stop the conversation  How/When you participate shapes the conversation  Telling vs. Showing
  10. 10. Social Media Security  Who sees your tweets and posts?  Sensitive data  Leaks and faux pas  Monitoring
  11. 11. Social Media Action Plan  Join the conversations  Monitor for mentions  Shape the conversation  Quick, accurate replies  Excellent customer services  Empathic response  Unified presence  Go where the customers are  Design
  12. 12. Questions?
  13. 13. More Information www.unmarketing.com www.garyvaynerchuck.com www.sethgodin.com Slides available at:
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