...not just for the birds.
by Stacy E. Lukasavitz (@damnredhead)
1

Remember party lines?
2

... me neither.
3

How about a
cocktail party?
4

That’s better!
• multiple conversations at
once
• overhearing others, joining
in
• private conversations
• networking, making friends
• having fun!
5

So, this
“twitter
thing” . . .
what is it?
6

7

Microblogging?
• brief updates, 140 characters or
less (“tweets”)
• published online, publicly or
privately
• submitted via web, IM, text
messaging, third-party application
8

The 5 Stages of Acceptance
1. Denial
“I think Twitter sounds stupid. Why would anybody care about what other people are doing right now?”
2. Presence
“OK, I don’t really get why people love it, but I guess I should at least create an account.”
3. Dumping
“I’m on Twitter and I use it for pasting links to my blog posts and pointing people to my press releases.”
4. Conversing
“I don’t always post useful stuff, but I do ues Twitter to have authentic 1x1 conversations.”
5. Microblogging
“I’m using Twitter to publish useful information that people read AND converse 1x1 authentically.”
Originally published on Influential Marketing Blog (http://rohitbhargava.typepad.com)
9

Not ...
What are you doing?
... but ...
What has your attention?
10

Why would anybody do this?
• increase social, professional networks
• find jobs, employees
• customer service
• news updates
• promote projects, interesting articles, others
• event coordination
• possibilities are ENDLESS
11

Personal, conversational
Headlines, news
12

Customer Service
13

True story
I know this guy in
real life -- through
Twitter.
14

If you doubt the impact . . .
15

First major news story displaying impact of Twitter:
April 25, 2008
16

These might sound more familiar:
17

18

19

So, how do you
do it?
20

Tweet to your public timeline
21

reply using @
22

use “d” to directly/privately
message somebody
23

ReTweet using “RT”
24

The Power of the ReTweet:
• communicates ideas, news
quickly to mass amounts of
people
• viral in nature
• usually generates followers
from one person’s network to
another
25

tweetup
n. A real world meeting between two or
more people who know each other through
the online Twitter service.
etymology: twitter + meetup = tweetup
26

#hashtags
• way of tracking conversations
about a certain topic
• easy to find a compilation of
tweets by people at certain
events
27

Text message your tweets
to 40404
28

Many tools to make it easier
TweetDeck
Twhirl
29

LOTS-o-services to use:
. . .these are just a few.
30

TweetStats.com:
31

How do you find people to
follow?
32

How can YOU use Twitter?
33

. . . not just for the birds.
Stacy E. Lukasavitz
@damnredhead
http://www.thatdamnredhead.net
http://www.stacylukas.com
stacy@stacylukas.com
34

Credits
Images on slides 2, 3, 4, 5, 6, 8, 11, 17, 20, 34 courtesy of Getty Images (http://www.gettyimages.com)
Images on slides 1, 7, 33 courtesy of Twitter (http://www.twitter.com)
Slide #9: “5 Stages of Twitter Acceptance” originally published on Influential Marketing Blog
http://rohitbhargava.typepad.com
Slide #12: Shauna Nicholson (@shaunan) & MLive.com (@mlive)
Slide #13: JetBlue Airways (@jetblue) & Comcast (@comcastcares)
Slide #14: David Meerman Scott (@dmscott, http://www.webinknow.com) & David Murray (@davemurr)
Slide #15: http://edition.cnn.com/2008/TECH/04/25/twitter.buck/index.html
Slides #18 & 19: Originally appeared in “How Twitter Changed My Life” by MinXuan Lee (@audreytan)
http://www.slideshare.net/minxuan/how-twitter-changed-my-life-presentation
Slide #26: Photo of myself (@damnredhead) & Scott Monty (@scottmonty) taken by Daniel Eizans (@danieleizans, http://
www.danieleizans.com) at Novi Tweetup, January 19, 2009.
Slide #29: Download from http://www.twhirl.org/ or http://www.tweetdeck.com or
Slide #30: 3rd Party Twitter Apps collage by futileboy http://www.flickr.com/photos/futileboy/3026065024/
Slide #31: http://www.tweetstats.com
Slide #32: http://www.mrtweet.net (@MrTweet), http://www.twitter.com, @yobeeone, http://twitter.grader.com (HubSpot)
35