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Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
Twitter: Not Just For the Birds
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Twitter: Not Just For the Birds

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These are the slides for a speech I'm going to give on Twitter at my Toastmasters club and probably other places.

These are the slides for a speech I'm going to give on Twitter at my Toastmasters club and probably other places.

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  • 1. ...not just for the birds. by Stacy E. Lukasavitz (@damnredhead) 1
  • 2. Remember party lines? 2
  • 3. ... me neither. 3
  • 4. How about a cocktail party? 4
  • 5. That’s better! • multiple conversations at once • overhearing others, joining in • private conversations • networking, making friends • having fun! 5
  • 6. So, this “twitter thing” . . . what is it? 6
  • 7. 7
  • 8. Microblogging? • brief updates, 140 characters or less (“tweets”) • published online, publicly or privately • submitted via web, IM, text messaging, third-party application 8
  • 9. The 5 Stages of Acceptance 1. Denial “I think Twitter sounds stupid. Why would anybody care about what other people are doing right now?” 2. Presence “OK, I don’t really get why people love it, but I guess I should at least create an account.” 3. Dumping “I’m on Twitter and I use it for pasting links to my blog posts and pointing people to my press releases.” 4. Conversing “I don’t always post useful stuff, but I do ues Twitter to have authentic 1x1 conversations.” 5. Microblogging “I’m using Twitter to publish useful information that people read AND converse 1x1 authentically.” Originally published on Influential Marketing Blog (http://rohitbhargava.typepad.com) 9
  • 10. Not ... What are you doing? ... but ... What has your attention? 10
  • 11. Why would anybody do this? • increase social, professional networks • find jobs, employees • customer service • news updates • promote projects, interesting articles, others • event coordination • possibilities are ENDLESS 11
  • 12. Personal, conversational Headlines, news 12
  • 13. Customer Service 13
  • 14. True story I know this guy in real life -- through Twitter. 14
  • 15. If you doubt the impact . . . 15
  • 16. First major news story displaying impact of Twitter: April 25, 2008 16
  • 17. These might sound more familiar: 17
  • 18. 18
  • 19. 19
  • 20. So, how do you do it? 20
  • 21. Tweet to your public timeline 21
  • 22. reply using @ 22
  • 23. use “d” to directly/privately message somebody 23
  • 24. ReTweet using “RT” 24
  • 25. The Power of the ReTweet: • communicates ideas, news quickly to mass amounts of people • viral in nature • usually generates followers from one person’s network to another 25
  • 26. tweetup n. A real world meeting between two or more people who know each other through the online Twitter service. etymology: twitter + meetup = tweetup 26
  • 27. #hashtags • way of tracking conversations about a certain topic • easy to find a compilation of tweets by people at certain events 27
  • 28. Text message your tweets to 40404 28
  • 29. Many tools to make it easier TweetDeck Twhirl 29
  • 30. LOTS-o-services to use: . . .these are just a few. 30
  • 31. TweetStats.com: 31
  • 32. How do you find people to follow? 32
  • 33. How can YOU use Twitter? 33
  • 34. . . . not just for the birds. Stacy E. Lukasavitz @damnredhead http://www.thatdamnredhead.net http://www.stacylukas.com stacy@stacylukas.com 34
  • 35. Credits Images on slides 2, 3, 4, 5, 6, 8, 11, 17, 20, 34 courtesy of Getty Images (http://www.gettyimages.com) Images on slides 1, 7, 33 courtesy of Twitter (http://www.twitter.com) Slide #9: “5 Stages of Twitter Acceptance” originally published on Influential Marketing Blog http://rohitbhargava.typepad.com Slide #12: Shauna Nicholson (@shaunan) & MLive.com (@mlive) Slide #13: JetBlue Airways (@jetblue) & Comcast (@comcastcares) Slide #14: David Meerman Scott (@dmscott, http://www.webinknow.com) & David Murray (@davemurr) Slide #15: http://edition.cnn.com/2008/TECH/04/25/twitter.buck/index.html Slides #18 & 19: Originally appeared in “How Twitter Changed My Life” by MinXuan Lee (@audreytan) http://www.slideshare.net/minxuan/how-twitter-changed-my-life-presentation Slide #26: Photo of myself (@damnredhead) & Scott Monty (@scottmonty) taken by Daniel Eizans (@danieleizans, http:// www.danieleizans.com) at Novi Tweetup, January 19, 2009. Slide #29: Download from http://www.twhirl.org/ or http://www.tweetdeck.com or Slide #30: 3rd Party Twitter Apps collage by futileboy http://www.flickr.com/photos/futileboy/3026065024/ Slide #31: http://www.tweetstats.com Slide #32: http://www.mrtweet.net (@MrTweet), http://www.twitter.com, @yobeeone, http://twitter.grader.com (HubSpot) 35

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