Why Community Matters

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

1 comments

Comments 1 - 1 of 1 previous next Post a comment

Post a comment
Embed Video
Edit your comment Cancel

3 Favorites

Why Community Matters - Presentation Transcript

  1. Why Community Matters Vero Pepperrell Digital marketing & Social Media consultant www.thatcanadiangirl.co.uk / www.pepsmedia.com Future of Mobile, 17th Nov 2008 Vero Pepperrell, Pepsmedia
  2. Why should we bother?
    • It doesn’t matter if you
    • measure success in…
  3. Why should we bother?
    • It doesn’t matter if you
    • measure success in…
    • Footfall
  4. Why should we bother?
    • It doesn’t matter if you
    • measure success in…
    • Footfall
    • Viewers
  5. Why should we bother?
    • It doesn’t matter if you
    • measure success in…
    • Footfall
    • Viewers
    • Listeners
  6. Why should we bother?
    • It doesn’t matter if you
    • measure success in…
    • Footfall
    • Viewers
    • Listeners
    • Conversation
  7. Why should we bother?
    • In the end they’re all
    • people who want to be
    • treated as such.
  8. We aren’t just numbers
    • It's easy to look at numbers and stats, product life cycles and forget that it’s people who drive your business
    • Advertising via traditional media lost some effectiveness over the years, social media lets you speak to your community on a human level but this channel needs a different treatment.
  9.  
  10. Not just for Christmas…
    • Think of new customers as puppies: Not that they need to be toilet trained, but as friends for life
  11. Not just for Christmas…
    • A converted evangelist isn’t a one-off purchaser, it’s an extension of your marketing team
  12. The 3 R’s of Community Interaction
    • Respect
    • Speak to your users as humans
    • Let your staff’s personality shine
    • Don't rush the relationship: They’re looking for a handshake, you’re trying to stick your tongue down their throat!
    • Let them talk for a change
  13.  
  14. The 3 R’s of Community Interaction
    • Responsibility
    • Honesty & transparency
    • Responsiveness in good & bad times
    • Be willing to educate, not dictate your users’ choices
  15. The 3 R’s of Community Interaction
    • Reputation
    Positive interactions Happier users Recommendation Improved reputation
  16. It’s pretty simple really!
    • Listen to your users: On blogs, forums, in focus groups, to your support email
    • Give them opportunities to speak to you
      • Participate in forums
      • Attend events and just listen
      • Invite them to suggest improvements
    • Let them know you’re listening!
      • Taptu uses a weekly “Wishing Line” email: Uncensored feedback from users & press goes out to the whole team
      • Tell users when you’ve put their suggestions into action
  17. Vero Pepperrell Digital marketing & Social Media consultant www.thatcanadiangirl.co.uk / www.pepsmedia.com Blogging since 2000 and still alive!
    • Imagery & ideas credits:
    • On Twitter: @jeffpulver & @mattb
    • On Flickr: betsyjean79 & Eole
    • Gapingvoid.com for the cynical view of advertising
    • Chris Brogan for the imagery on relationships
    • Nataliedee.com for the jelly beans
    • The wonderful communities I interact with for the inspiration
    • Note: No Mr Potatoheads were harmed in the making of these slides
    Vero Pepperrell, Pepsmedia

+ thatcanadiangirlthatcanadiangirl, 11 months ago

custom

2188 views, 3 favs, 11 embeds more stats

Vero Pepperrell's presentation from Future of Mobil more

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 2188
    • 1985 on SlideShare
    • 203 from embeds
  • Comments 1
  • Favorites 3
  • Downloads 59
Most viewed embeds
  • 89 views on http://www.thatcanadiangirl.co.uk
  • 78 views on http://www.mobizen.pe.kr
  • 12 views on http://harvealan.blogspot.com
  • 7 views on http://www.funkykaraoke.com
  • 6 views on http://adamcohenrose.blogspot.com

more

All embeds
  • 89 views on http://www.thatcanadiangirl.co.uk
  • 78 views on http://www.mobizen.pe.kr
  • 12 views on http://harvealan.blogspot.com
  • 7 views on http://www.funkykaraoke.com
  • 6 views on http://adamcohenrose.blogspot.com
  • 4 views on http://mobizen.pe.kr
  • 2 views on http://intra.mobiletech.no
  • 2 views on http://www.harvealan.blogspot.com
  • 1 views on http://www.marcomprofessional.com
  • 1 views on http://blog.joins.com
  • 1 views on http://adamcohenrose.blogspot.com:80

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories