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Creativity Tool
•
•
•
•
•
•
•
•
•

Brain Storming
Reversal tool
Scamper tool
Reframing Matrix
Concept Fan
Mind Mapping
Provocation
DOIT
Vertical & Lateral Thinking
Braining Storming
• Excellent way of developing many creative
solution
• It is a creative conference
• 8 to 12 meeting for less than a hour to
develop a long list of 50 and more ideas
• Suggestions are listed without criticism on
board
• At the end, participants are asked how the
ideas could be combined and improved
Reversal tool
• Ask the opposite of question that he want to ask,
and apply the results
• EG: to improve the response of service center
• Using reversal tool: “how could I reduce customer
satisfaction
– Not answering the calls
– People without product knowledge attending the call
– Use rude voice
– Give wrong advice
• Action to be taken not to happen the above things
SCAMPER Tool
• Improving Products and Services
• SCAMPER that stands for:
–
–
–
–

Substitute (material, resource, change feel to the product)
Combine (with other product, maximum use of product )
Adapt (another purpose of use, alter, change function)
Modify (change the shape, look and feel, what can be
added)
– Put to another Use (use product in somewhere else)
– Eliminate (without normal way of doing, reduce core
functionality)
– Reverse (turn inside out, upside dowm)
SUBSTITUTE

-

COMBINE

-

ADAPT

-

ink with dye, nib with knife
writing with cutting, holding
with opening
pen top as container

MODIFY

-

body to be flexible

PUT TO OTHER USES

-

use to write on wood

ELIMINATE

-

clip by using Velcro

REARRANGE

-

nib to fold outwards
Reframing Matrix
• it a technique helps to look a business
problem from number of different ways
• The are 2 different approach
– 4 Ps Approach (product, planning , potential,
people perspective) eg. New product not selling
well
– Professions Approach (view of different
professionals)
Concept Fan
• Draw a circle in the middle of the paper
• Write the problem you are trying to solve
• To right, radiate line represent possible
solution
• If do not solve the problem, take a step back
for a broader view of problem
• Draw a circle left of the first circle.
•
Mind mapping
• Start your mind map by writing main topic in the
center
• Think about main factors, ideas, concept relating
to main topic and write the main factors
• Concentrate on these headings or main ideas.
Identify the factors are issues related to main
ideas
• Repeat the process for each ideas. Continue the
process for atleast 10 minutes
DO IT
•
•
•
•
•

DO IT Stands for
D – Define problem
O – Open mind and apply creative techniques
I - Identify the best solutions
T – Transform
Provocation
• Problem: I spend too much time in meetings!
Po: You are required to spend all your
time in meetings.
Motivation
• A process of stimulating people in action to
accomplish desired goals
• A process of attempting to influence other to
do your will through the possibility of reward
Types of motivation
Types of motivation
• Positive Motivation – proper recognition of
employees work and appreciation of employees
contribution towards organization goals
• Negative motivation – based on force, fear and
threat
• Extrinsic Motivation – induced external force
which primarily finance in nature
• Intrinsic Motivation – available at time of
performance of work.

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Creativity tool

  • 1. Creativity Tool • • • • • • • • • Brain Storming Reversal tool Scamper tool Reframing Matrix Concept Fan Mind Mapping Provocation DOIT Vertical & Lateral Thinking
  • 2. Braining Storming • Excellent way of developing many creative solution • It is a creative conference • 8 to 12 meeting for less than a hour to develop a long list of 50 and more ideas • Suggestions are listed without criticism on board • At the end, participants are asked how the ideas could be combined and improved
  • 3. Reversal tool • Ask the opposite of question that he want to ask, and apply the results • EG: to improve the response of service center • Using reversal tool: “how could I reduce customer satisfaction – Not answering the calls – People without product knowledge attending the call – Use rude voice – Give wrong advice • Action to be taken not to happen the above things
  • 4. SCAMPER Tool • Improving Products and Services • SCAMPER that stands for: – – – – Substitute (material, resource, change feel to the product) Combine (with other product, maximum use of product ) Adapt (another purpose of use, alter, change function) Modify (change the shape, look and feel, what can be added) – Put to another Use (use product in somewhere else) – Eliminate (without normal way of doing, reduce core functionality) – Reverse (turn inside out, upside dowm)
  • 5. SUBSTITUTE - COMBINE - ADAPT - ink with dye, nib with knife writing with cutting, holding with opening pen top as container MODIFY - body to be flexible PUT TO OTHER USES - use to write on wood ELIMINATE - clip by using Velcro REARRANGE - nib to fold outwards
  • 6. Reframing Matrix • it a technique helps to look a business problem from number of different ways • The are 2 different approach – 4 Ps Approach (product, planning , potential, people perspective) eg. New product not selling well – Professions Approach (view of different professionals)
  • 7. Concept Fan • Draw a circle in the middle of the paper • Write the problem you are trying to solve • To right, radiate line represent possible solution • If do not solve the problem, take a step back for a broader view of problem • Draw a circle left of the first circle. •
  • 8.
  • 9. Mind mapping • Start your mind map by writing main topic in the center • Think about main factors, ideas, concept relating to main topic and write the main factors • Concentrate on these headings or main ideas. Identify the factors are issues related to main ideas • Repeat the process for each ideas. Continue the process for atleast 10 minutes
  • 10. DO IT • • • • • DO IT Stands for D – Define problem O – Open mind and apply creative techniques I - Identify the best solutions T – Transform
  • 11. Provocation • Problem: I spend too much time in meetings! Po: You are required to spend all your time in meetings.
  • 12. Motivation • A process of stimulating people in action to accomplish desired goals • A process of attempting to influence other to do your will through the possibility of reward
  • 14. Types of motivation • Positive Motivation – proper recognition of employees work and appreciation of employees contribution towards organization goals • Negative motivation – based on force, fear and threat • Extrinsic Motivation – induced external force which primarily finance in nature • Intrinsic Motivation – available at time of performance of work.