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Creativity tool


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  • 1. Creativity Tool • • • • • • • • • Brain Storming Reversal tool Scamper tool Reframing Matrix Concept Fan Mind Mapping Provocation DOIT Vertical & Lateral Thinking
  • 2. Braining Storming • Excellent way of developing many creative solution • It is a creative conference • 8 to 12 meeting for less than a hour to develop a long list of 50 and more ideas • Suggestions are listed without criticism on board • At the end, participants are asked how the ideas could be combined and improved
  • 3. Reversal tool • Ask the opposite of question that he want to ask, and apply the results • EG: to improve the response of service center • Using reversal tool: “how could I reduce customer satisfaction – Not answering the calls – People without product knowledge attending the call – Use rude voice – Give wrong advice • Action to be taken not to happen the above things
  • 4. SCAMPER Tool • Improving Products and Services • SCAMPER that stands for: – – – – Substitute (material, resource, change feel to the product) Combine (with other product, maximum use of product ) Adapt (another purpose of use, alter, change function) Modify (change the shape, look and feel, what can be added) – Put to another Use (use product in somewhere else) – Eliminate (without normal way of doing, reduce core functionality) – Reverse (turn inside out, upside dowm)
  • 5. SUBSTITUTE - COMBINE - ADAPT - ink with dye, nib with knife writing with cutting, holding with opening pen top as container MODIFY - body to be flexible PUT TO OTHER USES - use to write on wood ELIMINATE - clip by using Velcro REARRANGE - nib to fold outwards
  • 6. Reframing Matrix • it a technique helps to look a business problem from number of different ways • The are 2 different approach – 4 Ps Approach (product, planning , potential, people perspective) eg. New product not selling well – Professions Approach (view of different professionals)
  • 7. Concept Fan • Draw a circle in the middle of the paper • Write the problem you are trying to solve • To right, radiate line represent possible solution • If do not solve the problem, take a step back for a broader view of problem • Draw a circle left of the first circle. •
  • 8. Mind mapping • Start your mind map by writing main topic in the center • Think about main factors, ideas, concept relating to main topic and write the main factors • Concentrate on these headings or main ideas. Identify the factors are issues related to main ideas • Repeat the process for each ideas. Continue the process for atleast 10 minutes
  • 9. DO IT • • • • • DO IT Stands for D – Define problem O – Open mind and apply creative techniques I - Identify the best solutions T – Transform
  • 10. Provocation • Problem: I spend too much time in meetings! Po: You are required to spend all your time in meetings.
  • 11. Motivation • A process of stimulating people in action to accomplish desired goals • A process of attempting to influence other to do your will through the possibility of reward
  • 12. Types of motivation
  • 13. Types of motivation • Positive Motivation – proper recognition of employees work and appreciation of employees contribution towards organization goals • Negative motivation – based on force, fear and threat • Extrinsic Motivation – induced external force which primarily finance in nature • Intrinsic Motivation – available at time of performance of work.