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CONTENT STRATEGYORDER OF OPERATIONS   @tomharari
Who hereFINISHED GRADE SCHOOL?                         @tomharari
ORDER OF OPERATIONS (OLD)PEMDASL          X   y   E   U   Ae          C       A   N   La          U       r   t   Ls      ...
Order of Operations (NEW)  DAS CPM    E          U   A   A   E   A    A          N   L   n   R   G    r          t   L    ...
DiscoveryAppraisalStagingCreationPromotionMeasurementiacquire.com   @TOMHARARI
FORCE          AGREEMENTD         ON          SUCCESSDISCOVERY MEASUREMENT  iacquire.com          @tomharari
IDENTIFY STAKEHOLDERS                    @tomharari
Do Market Researchiacquire.com                        @Tomharari
What Are Your Business                    Objectives?iacquire.com                        @tomharari
HOW            MUCHAAPPRAISAL            CONTENT            EXISTS?                      @tomharari
DOESCONTENTMEETSTRATEGICGOALS?            Qualitative Vs. Quantitative?   http://iacq.co/11g9muA                  How Mu...
STARTING              TOSSTAGING              MAKE              MAGIC @tomharari
OLD School Planningiacquire.com                     @tomharari
New School Planningiacquire.com                         @tomharari
Wordpress Makes This Very Easyiacquire.com                              @tomharari
CCREATION @tomharari   http://www.flickr.com/photos/fotologic/410355440
The ResourcesFor ContentCreatorsAre At YourFingertipsiacquire.com   http://iacq.co/ZwmTdw   @tomharari
PPROMOTION CONTENT          MARKETING @tomharari
Content Marketing is        The Only Marketing          That’s Left…               - Seth Godiniacquire.com
Planning &                Strategy                 Leads To                Awesome                 Contentiacquire.com    ...
Get The LINKzZ!!!!                           50 LRDiacquire.com                        @tomharari
We just launched Ecommerce University                                                   which will be the go-to place for ...
Assess              PerformanceMMEASUREMENT              @tomharari
Look                 Beyond               Rankings                            Is                     Content              ...
READING ASSIGNMENT iacquire.com        @tomharari
Thank You     Tomharari.com     @tomharariDownload Slides HerE:http://iacq.co/1611ImT      Iacquire.com
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Content Strategy Order of Operations

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A process for content strategy with a help from dear aunt sally + a little bit of magic.

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Transcript of "Content Strategy Order of Operations"

  1. 1. CONTENT STRATEGYORDER OF OPERATIONS @tomharari
  2. 2. Who hereFINISHED GRADE SCHOOL? @tomharari
  3. 3. ORDER OF OPERATIONS (OLD)PEMDASL X y E U Ae C A N La U r t Ls S ye e Date @tomharari
  4. 4. Order of Operations (NEW) DAS CPM E U A A E A A N L n R G r t L F I y O c R miacquire.com @tomharari
  5. 5. DiscoveryAppraisalStagingCreationPromotionMeasurementiacquire.com @TOMHARARI
  6. 6. FORCE AGREEMENTD ON SUCCESSDISCOVERY MEASUREMENT iacquire.com @tomharari
  7. 7. IDENTIFY STAKEHOLDERS @tomharari
  8. 8. Do Market Researchiacquire.com @Tomharari
  9. 9. What Are Your Business Objectives?iacquire.com @tomharari
  10. 10. HOW MUCHAAPPRAISAL CONTENT EXISTS? @tomharari
  11. 11. DOESCONTENTMEETSTRATEGICGOALS?  Qualitative Vs. Quantitative? http://iacq.co/11g9muA  How Much is Enough? iacquire.com @tomharari
  12. 12. STARTING TOSSTAGING MAKE MAGIC @tomharari
  13. 13. OLD School Planningiacquire.com @tomharari
  14. 14. New School Planningiacquire.com @tomharari
  15. 15. Wordpress Makes This Very Easyiacquire.com @tomharari
  16. 16. CCREATION @tomharari http://www.flickr.com/photos/fotologic/410355440
  17. 17. The ResourcesFor ContentCreatorsAre At YourFingertipsiacquire.com http://iacq.co/ZwmTdw @tomharari
  18. 18. PPROMOTION CONTENT MARKETING @tomharari
  19. 19. Content Marketing is The Only Marketing That’s Left… - Seth Godiniacquire.com
  20. 20. Planning & Strategy Leads To Awesome Contentiacquire.com @tomharari
  21. 21. Get The LINKzZ!!!! 50 LRDiacquire.com @tomharari
  22. 22. We just launched Ecommerce University which will be the go-to place for all entrepreneurs to learn about everything ecommerce. …we plan on releasing 3-4 more guides this year. Each guide will be the most comprehensive available and will be published via guides, ebook and print book. Mark Hayes Marketing, PR, & Content @Shopifyiacquire.com @tomharari
  23. 23. Assess PerformanceMMEASUREMENT @tomharari
  24. 24. Look Beyond Rankings Is Content Meeting Business Goals?iacquire.com @tomharari
  25. 25. READING ASSIGNMENT iacquire.com @tomharari
  26. 26. Thank You Tomharari.com @tomharariDownload Slides HerE:http://iacq.co/1611ImT Iacquire.com
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