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Content Strategy Order of Operations

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A process for content strategy with a help from dear aunt sally + a little bit of magic.

A process for content strategy with a help from dear aunt sally + a little bit of magic.


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  • 1. CONTENT STRATEGYORDER OF OPERATIONS @tomharari
  • 2. Who hereFINISHED GRADE SCHOOL? @tomharari
  • 3. ORDER OF OPERATIONS (OLD)PEMDASL X y E U Ae C A N La U r t Ls S ye e Date @tomharari
  • 4. Order of Operations (NEW) DAS CPM E U A A E A A N L n R G r t L F I y O c R miacquire.com @tomharari
  • 5. DiscoveryAppraisalStagingCreationPromotionMeasurementiacquire.com @TOMHARARI
  • 6. FORCE AGREEMENTD ON SUCCESSDISCOVERY MEASUREMENT iacquire.com @tomharari
  • 7. IDENTIFY STAKEHOLDERS @tomharari
  • 8. Do Market Researchiacquire.com @Tomharari
  • 9. What Are Your Business Objectives?iacquire.com @tomharari
  • 10. HOW MUCHAAPPRAISAL CONTENT EXISTS? @tomharari
  • 11. DOESCONTENTMEETSTRATEGICGOALS?  Qualitative Vs. Quantitative? http://iacq.co/11g9muA  How Much is Enough? iacquire.com @tomharari
  • 12. STARTING TOSSTAGING MAKE MAGIC @tomharari
  • 13. OLD School Planningiacquire.com @tomharari
  • 14. New School Planningiacquire.com @tomharari
  • 15. Wordpress Makes This Very Easyiacquire.com @tomharari
  • 16. CCREATION @tomharari http://www.flickr.com/photos/fotologic/410355440
  • 17. The ResourcesFor ContentCreatorsAre At YourFingertipsiacquire.com http://iacq.co/ZwmTdw @tomharari
  • 18. PPROMOTION CONTENT MARKETING @tomharari
  • 19. Content Marketing is The Only Marketing That’s Left… - Seth Godiniacquire.com
  • 20. Planning & Strategy Leads To Awesome Contentiacquire.com @tomharari
  • 21. Get The LINKzZ!!!! 50 LRDiacquire.com @tomharari
  • 22. We just launched Ecommerce University which will be the go-to place for all entrepreneurs to learn about everything ecommerce. …we plan on releasing 3-4 more guides this year. Each guide will be the most comprehensive available and will be published via guides, ebook and print book. Mark Hayes Marketing, PR, & Content @Shopifyiacquire.com @tomharari
  • 23. Assess PerformanceMMEASUREMENT @tomharari
  • 24. Look Beyond Rankings Is Content Meeting Business Goals?iacquire.com @tomharari
  • 25. READING ASSIGNMENT iacquire.com @tomharari
  • 26. Thank You Tomharari.com @tomharariDownload Slides HerE:http://iacq.co/1611ImT Iacquire.com

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