10.managing brands over their life cycle

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  • Sphere - Arena
  • 10.managing brands over their life cycle

    1. 1. THARAKA DIASMBA(USA), BBA(USA), Dip in Mgt,ACIM(UK), FAEA(Dip in AEA-UK),FinstSMM(UK), CPM(Asia), MSLIM
    2. 2. FunctionalityRepresentationalLLHH
    3. 3. MarketshareBrandInvestmentsHLHL

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