09. brand resourcing

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Brand Resourcing by Tharaka Dias

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  • In determining the strengths and weaknesses of an existing brand, or to cover all your bases when establishing a new brand, a brand audit will prove to be of great value. A generalized list of audit categories follow, but we go much further into the issues you see below when conducting an audit for a client.
  • Chemical or substance added or applied to another substance, to initiate or accelerate the rate of a chemical reaction A catalyst is an opposite of inhibitor .
  • 09. brand resourcing

    1. 1. THARAKA DIASMBA(USA), BBA(USA), Dip in Mgt,ACIM(UK), FAEA(Dip in AEA-UK),FinstSMM(UK), CPM(Asia), MSLIM
    2. 2. AOT - www.tharakadias.com 10
    3. 3. 29AOT - www.tharakadias.com

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