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Redigital Profile




refreshing
             to provide new vigour, to stimulate
             to update, to make relevant
who we are

             Redigital positions and refreshes brands
             for success through the creative use of
             marketing intelligence and technology
what we do
             Strategy
             Research
             Social Media
             Web Applications
             Search Marketing (SEO & SEM)
             Online Media Planning
             Analytics
             Content Generation
             Digital & Social CRM
What we can
do for you
What we can
do for you

 brandscan   Insight Labs   techknow   digistrat
brandscan
            Where’s your brand on the internet?


            Redigital’s ‘Brand Scan’ analyzes historical
            and real-time mentions of your brand in
            online and social media.


            >> ONLINE BRAND AUDIT
            >> REAL-TIME MONITORING
brandscan
            >> ONLINE BRAND AUDIT


            Understand where your brand is mentioned
            on the internet, who’s talking about it,
            the context of their conversations, who
            influences them and the sentiments
            associated with your brand and its
            competition.
brandscan
            >> REAL-TIME MONITORING


            Gain the knowledge advantage by
            continuously monitoring the effectiveness
            of your online marketing activities and that
            of your competitors. Our real-time brand
            scan covers analytics data, search and
            PPC marketing effectiveness, social media
            mentions and online brand reputation
            management.
Insight Labs
               What drives your audience?


               With a continuously updated knowledge bank
               of subscribed research and custom research
               capabilities, Redigital’s ‘Insight Labs’
               practice helps you uncover rich insights into
               your target audience in order to develop
               more relevant communication.


               >> CONSUMER & MARKET INSIGHT
               >> STRATEGIC PLANNING ASSISTANCE
Insight Labs
               >> CONSUMER & MARKET INSIGHT


               Whether it be campaign focussed
               insight-mining, marketing strategy development,
               concept testing, campaign post-testing or
               any market research exercise (qualitative or
               quantitative), our research team develops
               a focussed research design and a sound,
               systematic approach for you.
Insight Labs
               >> STRATEGIC PLANNING ASSISTANCE


               Use our insight-mining practice to drive
               down to key consumer insights and make
               more relevant, targeted and focussed
               communication, with a distinct digital flavour.
techknow
           How can you creatively leverage technology?


           Redigital’s TechKnowTM practice works with
           creative and design teams to turn good design into
           great experiences.


           >> WEB DEVELOPMENT
           >> BUSINESS PLATFORM CUSTOMIZATION (ERP)
           >> CRM DEVELOPMENT
           >> SOCIAL MEDIA APP DEVELOPMENT

           >> WORDPRESS-BASED BLOG CUSTOMIZATION
           >> INTERACTIVITY
techknow
           >> WEB DEVELOPMENT


           Your website is the hub of your online
           marketing presence. Redigital’s TechKnow
           practice doesn’t just develop design, but
           rather enhances it with features to improve
           navigation experience and effectiveness.
techknow
           >> BUSINESS PLATFORM DEVELOPMENT
             & ERP

           Your business structure and functioning is unique.
           Rather than applying standard industry
           collaboration and process optimization platforms,
           our developers customize advanced open source
           platforms according to your specific business
           needs. And all this powered by the cloud; so that
           your staff will be connected no matter where they
           are.
techknow
           >> DIRECT MARKETING AND CRM


           Organize your customer base for targeted
           marketing and key business decisions. Our
           advanced CRM solutions allow you to send
           targeted communication, determine customer
           lifetime value, follow up leads and streamline
           your sales and marketing functions.
techknow
           >> ONLINE CUSTOMER SUPPORT SYSTEMS


           Organize and streamline your customer support
           systems with our Livechat and Helpdesk
           platforms. We ensure that the platforms integrate
           seamlessly with your website and are customized
           according to your customer service department
           structure.
techknow
           >> SOCIAL MEDIA APPLICATIONS


           Take your brand to where your customers
           are with our social media application
           development services.
techknow
           >> WORDPRESS CUSTOMIZATION


           Whether to develop an official,
           custom-designed blog or a cost-effective
           yet dynamic website, we help you unleash
           the full potential of the open-source
           WordPress platform.
techknow
           >> INTERACTIVITY


           Using Jquery and Mootools we create
           light weight, yet interactive elements which
           improve overall website-navigation and
           interactive experience without compromising
           on browsing speed.
digistrat
            What’s your digital strategy?


            Redigital’s digital strategy practice optimizes
            your brand’s presence across platforms of:


            >> SEARCH MARKETING
            >> SOCIAL MEDIA STRATEGY
            >> ONLINE MEDIA PLANNING
            >> DIRECT MARKETING AND CRM
digistrat
            >> SEARCH MARKETING


            Whether you’re looking at search engine
            optimization or paid search management, our
            systematic approach ensures consistently
            good rankings and effective use of your
            budget.
digistrat
            >> SOCIAL MEDIA STRATEGY


            Our approach to social media strategy
            consists of content creator segmentation and
            defining a clear content scope and schedule.
            Overall, we help take social media presence
            beyond just information reporting to real and
            dynamic engagement.
digistrat
            >> ONLINE MEDIA (DISPLAY) PLANNING


            Enhance your creative campaigns with a
            focussed media plan. We work with the best
            in media research data to ensure that your
            campaign reaches the right audience in the
            right context.
digistrat
            >> DIRECT MARKETING


            Whether it be a campaign-specific mailing
            list or a complete database for your business,
            our CRM services are easy, flexible and
            customizable to your specific business,
            marketing and campaign objectives.
Who do we
work with
Are you a
Marketer/Brand Manager?
                          Redigital can help you actively engage with your
                          stakeholders in a digitally integrated marketing landscape.


                          Our services leverage cutting-edge research and
                          technology to provide insights into and services for your
                          online audience.



                          By focussing your online brand’s identity, we ensure that
                          your messaging is streamlined to stay relevant and yet
                          rich enough to be extended across new media platforms.
Are you a Creative/ Marketing
Service provider?
                            Enhance your service offering with our research, strategy
                            and technology expertise.



                            Redigital partners with service providers across the
                            fields of Creative design, Advertising, Brand Consultancy,
                            Market Research, Public Relations and Events to help
                            them offer more value to clients.
Our Clients
Magic Bus           Dasra                Transstadia   Yogesh Infra Projects   SEEInfobiz




Tata Institute of   Aditya Birla Group   Abbott        Prestige                United India
Social Sciences
Partnerships
Creative design and animation partner




Offline market research partner




Integrated Healthcare Marketing led by
Digital Innovation
Our Work
www.plumbins.co.in



                     CMS WEBSITE BUILT ON PHP
                     (DRUPAL PLATFORM CUSTOMIZATION)
www.iiss.co.in



                 CMS WEBSITE BUILT ON A MICROSOFT
                 FRAMEWORK (.NET)
www.adityabirlaawards.com



                            ADITYA BIRLA AWARDS - OFFICIAL WEBSITE
www.maidansummit.org



                       WEBSITE FOR AN EVENT PROPERTY


                       The Maidan Summit is a platform for social
                       organizations and policy-makers to come together for
                       discussions and initiatives related to the concept of
                       “Sport for development”.

                       Features:
                       CMS (dynamic) with blog and forum
Case Study
             DASRA
             Catalyst for Social Change
The brief

   Dasra bridges the gap between                   Dasra was looking to market to four
   philanthropists and non-profit organizations.   stakeholders through digital media:
   Dasra also helps social organizations           - Social entrepreneurs
   streamline operations and introduce best        - High Net Worth individuals
   practices.                                      - Social entrepreneurship mentors
                                                   - Fellows/volunteers
Redigital’s initiatives

                          An integrated digital marketing plan, which involved:

                          1. Strategy

                          - A detailed online competition analysis, to reinforce Dasra’s

                           differentiation

                          - Streamlined messaging, based on key stakeholder insights and

                           the cultural context of Indian Philanthropy

                          - Definition of clear opportunity areas in the digital space for

                           cross-promotions with other agencies and leveraging existing

                           movements and a social media strategy

                          - Continuous audit and measurement with Monthly Marketing

                           Effectiveness Reports
Redigital’s initiatives

                          2. Development
                          - Database marketing plan, based on targeted messaging for the

                           various stakeholders

                          - Redevelopment of website

                          - Development of micro-sites for specific events
www.dasra.org/n


                  DYNAMIC WEBSITE BUILT ON DRUPAL
                  WITH CIVICRM
MOBILE WEBSITE (COMPATIBLE ACROSS PLATFORMS)
DIRECT MAILERS
Would you like to
refresh your brand’s
digital presence?
contact us
             304 Krishna Commercial Centre
             6 Udyog Nagar, Near Kamat Club
             S.V. Road, Goregaon (West)
             Mumbai 400 062
             +91 22 4266 1153
             +91 22 4266 3756
             contact@redigitalnow.com



             www.redigitalnow.com
             twitter.com/redigital
             facebook.com/Redigital

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Profile redigital new

  • 1. Redigital Profile refreshing to provide new vigour, to stimulate to update, to make relevant
  • 2. who we are Redigital positions and refreshes brands for success through the creative use of marketing intelligence and technology
  • 3. what we do Strategy Research Social Media Web Applications Search Marketing (SEO & SEM) Online Media Planning Analytics Content Generation Digital & Social CRM
  • 4. What we can do for you
  • 5. What we can do for you brandscan Insight Labs techknow digistrat
  • 6. brandscan Where’s your brand on the internet? Redigital’s ‘Brand Scan’ analyzes historical and real-time mentions of your brand in online and social media. >> ONLINE BRAND AUDIT >> REAL-TIME MONITORING
  • 7. brandscan >> ONLINE BRAND AUDIT Understand where your brand is mentioned on the internet, who’s talking about it, the context of their conversations, who influences them and the sentiments associated with your brand and its competition.
  • 8. brandscan >> REAL-TIME MONITORING Gain the knowledge advantage by continuously monitoring the effectiveness of your online marketing activities and that of your competitors. Our real-time brand scan covers analytics data, search and PPC marketing effectiveness, social media mentions and online brand reputation management.
  • 9. Insight Labs What drives your audience? With a continuously updated knowledge bank of subscribed research and custom research capabilities, Redigital’s ‘Insight Labs’ practice helps you uncover rich insights into your target audience in order to develop more relevant communication. >> CONSUMER & MARKET INSIGHT >> STRATEGIC PLANNING ASSISTANCE
  • 10. Insight Labs >> CONSUMER & MARKET INSIGHT Whether it be campaign focussed insight-mining, marketing strategy development, concept testing, campaign post-testing or any market research exercise (qualitative or quantitative), our research team develops a focussed research design and a sound, systematic approach for you.
  • 11. Insight Labs >> STRATEGIC PLANNING ASSISTANCE Use our insight-mining practice to drive down to key consumer insights and make more relevant, targeted and focussed communication, with a distinct digital flavour.
  • 12. techknow How can you creatively leverage technology? Redigital’s TechKnowTM practice works with creative and design teams to turn good design into great experiences. >> WEB DEVELOPMENT >> BUSINESS PLATFORM CUSTOMIZATION (ERP) >> CRM DEVELOPMENT >> SOCIAL MEDIA APP DEVELOPMENT >> WORDPRESS-BASED BLOG CUSTOMIZATION >> INTERACTIVITY
  • 13. techknow >> WEB DEVELOPMENT Your website is the hub of your online marketing presence. Redigital’s TechKnow practice doesn’t just develop design, but rather enhances it with features to improve navigation experience and effectiveness.
  • 14. techknow >> BUSINESS PLATFORM DEVELOPMENT & ERP Your business structure and functioning is unique. Rather than applying standard industry collaboration and process optimization platforms, our developers customize advanced open source platforms according to your specific business needs. And all this powered by the cloud; so that your staff will be connected no matter where they are.
  • 15. techknow >> DIRECT MARKETING AND CRM Organize your customer base for targeted marketing and key business decisions. Our advanced CRM solutions allow you to send targeted communication, determine customer lifetime value, follow up leads and streamline your sales and marketing functions.
  • 16. techknow >> ONLINE CUSTOMER SUPPORT SYSTEMS Organize and streamline your customer support systems with our Livechat and Helpdesk platforms. We ensure that the platforms integrate seamlessly with your website and are customized according to your customer service department structure.
  • 17. techknow >> SOCIAL MEDIA APPLICATIONS Take your brand to where your customers are with our social media application development services.
  • 18. techknow >> WORDPRESS CUSTOMIZATION Whether to develop an official, custom-designed blog or a cost-effective yet dynamic website, we help you unleash the full potential of the open-source WordPress platform.
  • 19. techknow >> INTERACTIVITY Using Jquery and Mootools we create light weight, yet interactive elements which improve overall website-navigation and interactive experience without compromising on browsing speed.
  • 20. digistrat What’s your digital strategy? Redigital’s digital strategy practice optimizes your brand’s presence across platforms of: >> SEARCH MARKETING >> SOCIAL MEDIA STRATEGY >> ONLINE MEDIA PLANNING >> DIRECT MARKETING AND CRM
  • 21. digistrat >> SEARCH MARKETING Whether you’re looking at search engine optimization or paid search management, our systematic approach ensures consistently good rankings and effective use of your budget.
  • 22. digistrat >> SOCIAL MEDIA STRATEGY Our approach to social media strategy consists of content creator segmentation and defining a clear content scope and schedule. Overall, we help take social media presence beyond just information reporting to real and dynamic engagement.
  • 23. digistrat >> ONLINE MEDIA (DISPLAY) PLANNING Enhance your creative campaigns with a focussed media plan. We work with the best in media research data to ensure that your campaign reaches the right audience in the right context.
  • 24. digistrat >> DIRECT MARKETING Whether it be a campaign-specific mailing list or a complete database for your business, our CRM services are easy, flexible and customizable to your specific business, marketing and campaign objectives.
  • 26. Are you a Marketer/Brand Manager? Redigital can help you actively engage with your stakeholders in a digitally integrated marketing landscape. Our services leverage cutting-edge research and technology to provide insights into and services for your online audience. By focussing your online brand’s identity, we ensure that your messaging is streamlined to stay relevant and yet rich enough to be extended across new media platforms.
  • 27. Are you a Creative/ Marketing Service provider? Enhance your service offering with our research, strategy and technology expertise. Redigital partners with service providers across the fields of Creative design, Advertising, Brand Consultancy, Market Research, Public Relations and Events to help them offer more value to clients.
  • 29. Magic Bus Dasra Transstadia Yogesh Infra Projects SEEInfobiz Tata Institute of Aditya Birla Group Abbott Prestige United India Social Sciences
  • 31. Creative design and animation partner Offline market research partner Integrated Healthcare Marketing led by Digital Innovation
  • 33. www.plumbins.co.in CMS WEBSITE BUILT ON PHP (DRUPAL PLATFORM CUSTOMIZATION)
  • 34. www.iiss.co.in CMS WEBSITE BUILT ON A MICROSOFT FRAMEWORK (.NET)
  • 35. www.adityabirlaawards.com ADITYA BIRLA AWARDS - OFFICIAL WEBSITE
  • 36. www.maidansummit.org WEBSITE FOR AN EVENT PROPERTY The Maidan Summit is a platform for social organizations and policy-makers to come together for discussions and initiatives related to the concept of “Sport for development”. Features: CMS (dynamic) with blog and forum
  • 37. Case Study DASRA Catalyst for Social Change
  • 38. The brief Dasra bridges the gap between Dasra was looking to market to four philanthropists and non-profit organizations. stakeholders through digital media: Dasra also helps social organizations - Social entrepreneurs streamline operations and introduce best - High Net Worth individuals practices. - Social entrepreneurship mentors - Fellows/volunteers
  • 39. Redigital’s initiatives An integrated digital marketing plan, which involved: 1. Strategy - A detailed online competition analysis, to reinforce Dasra’s differentiation - Streamlined messaging, based on key stakeholder insights and the cultural context of Indian Philanthropy - Definition of clear opportunity areas in the digital space for cross-promotions with other agencies and leveraging existing movements and a social media strategy - Continuous audit and measurement with Monthly Marketing Effectiveness Reports
  • 40. Redigital’s initiatives 2. Development - Database marketing plan, based on targeted messaging for the various stakeholders - Redevelopment of website - Development of micro-sites for specific events
  • 41. www.dasra.org/n DYNAMIC WEBSITE BUILT ON DRUPAL WITH CIVICRM
  • 42. MOBILE WEBSITE (COMPATIBLE ACROSS PLATFORMS)
  • 44. Would you like to refresh your brand’s digital presence?
  • 45. contact us 304 Krishna Commercial Centre 6 Udyog Nagar, Near Kamat Club S.V. Road, Goregaon (West) Mumbai 400 062 +91 22 4266 1153 +91 22 4266 3756 contact@redigitalnow.com www.redigitalnow.com twitter.com/redigital facebook.com/Redigital