Marketing Startup 1009074


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Marketing Startup 1009074

  1. 1. Plan to set up a marketing consultation company Hanoi, Sept. 28, 2007
  2. 2. agenda <ul><li>context n concept </li></ul><ul><li>business model </li></ul><ul><li>vision/ mission </li></ul><ul><li>customers/ services </li></ul><ul><li>strategies/ priorities </li></ul><ul><li>competitors overview </li></ul><ul><li>swot analysis </li></ul><ul><li>structure/ members </li></ul><ul><li>next steps </li></ul>
  3. 3. context n concept <ul><li>vn economy: SMEs based with high growth; SMEs quantity increased every year (now abt 500k), many of them becoming big </li></ul><ul><li>lacking knowledge n experience of sales n marketing => company’s poor business performance </li></ul><ul><li>more companies, more competition=>more needs for sales n marketing services as competition tools </li></ul><ul><li>local companies have money and start willing to pay </li></ul>
  4. 4. context n concept... <ul><li>set up a team of experts to providing realistic solutions/ taking right actions to fix specific problems facing by local companies in sales n marketing </li></ul>
  5. 5. business model <ul><li>instead of waiting for customer choosing us, we choose whom to approach to, show them their problems along with customized solutions. we take proactive approach by allocating expertise into analysis of specific sectors/industries as well as companies therein </li></ul><ul><li>try to go with clients along their development rather than doing case work </li></ul><ul><li>services should be quite packaged, covering solutions, implementation, monitoring, reviewing, training, and etc., depending the case </li></ul><ul><li>revenue streams should be multi sources, more regular based rather than case work </li></ul>
  6. 6. vision n mission <ul><li>being an accredited management consulting firm in Vietnam, try to fall in top 3, and else?? </li></ul><ul><li>slogan: </li></ul><ul><ul><li>behind your business success </li></ul></ul><ul><ul><li>Enhancing company performance </li></ul></ul><ul><ul><li>Or else? </li></ul></ul>
  7. 7. customer/ services <ul><li>target customers: </li></ul><ul><ul><li>SMEs including State owned equitized companies, joint-stock companies, JVs/ FDIs, and corporations (EVN, Viettel, Mobil, HoaPhat, etc.) </li></ul></ul><ul><ul><li>FMCG or any manufacturing in different sectors </li></ul></ul><ul><ul><li>target local market rather than export </li></ul></ul><ul><li>services: covering solutions, implementation, and training: </li></ul><ul><ul><li>branding </li></ul></ul><ul><ul><li>distribution setup/ optimization </li></ul></ul><ul><ul><li>competition strategies </li></ul></ul><ul><ul><li>review/ evaluation of the efficiency of sales/ marketing activities/ performance </li></ul></ul>
  8. 8. strategies/ priorities <ul><li>active and proactive in approaching customers and giving solutions </li></ul><ul><li>differentiation and focused based on our own strengths </li></ul><ul><li>quality rather than quantity </li></ul><ul><li>select a portfolio of companies in certain industries to work with at start-up </li></ul><ul><li>HN first, HCM and other areas later </li></ul><ul><li>local market vs. export-oriented companies? </li></ul><ul><li>FMCG vs. others? </li></ul><ul><li>go along with company development instead of case work </li></ul>
  9. 9. Competitors <ul><li>Biz solutions/ Ha Ngoc Linh/ Motorola </li></ul><ul><li>ManCom/ Ngo Trong Thanh </li></ul><ul><li>MarkCom/ Mr. Manh? </li></ul><ul><li>Else? </li></ul><ul><li>How are they? I don’t know. We need to check to be different </li></ul>
  10. 10. swot analysis <ul><li>Strengths: </li></ul><ul><ul><li>network of knowledgeable n experienced experts in sales/ marketing/ management </li></ul></ul><ul><li>Weakness: </li></ul><ul><ul><li>Start from zero </li></ul></ul><ul><ul><li>Join market while some competitors are quite established </li></ul></ul><ul><ul><li>time constraint and lack focus, readiness, etc.. due to our experts are being occupied/ overloaded in their current jobs </li></ul></ul><ul><li>Opportunities: </li></ul><ul><ul><li>WTO and VN economy is booming. More needs for those kinds of services </li></ul></ul><ul><li>Threats: </li></ul><ul><ul><li>Could be bitterly competed as this is non-barrier industry </li></ul></ul>
  11. 11. structure/ members <ul><li>We are a team, initially will work with MCG as associates or part of their company </li></ul><ul><li>Initial members: </li></ul><ul><ul><li>Hop/ manager/ Heineken/ take care of branding/marketing </li></ul></ul><ul><ul><li>Kien / manager/ Lavie/ take care of sales & distribution </li></ul></ul><ul><ul><li>Thanh/ restructuring consultant/ take care of coordination, customership, partnership, and other logistics. </li></ul></ul><ul><ul><li>Daniel/ professor/ Solvey Biz School will support to involve international experts in big projects </li></ul></ul>
  12. 12. And next steps… <ul><li>Each member will prepare his/ her CV </li></ul><ul><li>Hop will prepare service list and description for branding/ marketing </li></ul><ul><li>Kien will prepare service list and description for sales/ distribution </li></ul><ul><li>Thanh will do coordination, study more about MCG, and prepare meeting with them </li></ul><ul><li>Deadline: October 5, 2007 </li></ul>
  13. 13. Communication <ul><li>During the week, we will discuss via email and posting comments on website: </li></ul><ul><li>Needed, we can meet once a week on Saturday morning or anytime at Thanh’s office </li></ul>