Nokia Lumia 1520
Social Proposal

The “Bandit”
Insights

“I want to achieve balance in my life, career success
as well as taking good care of my family”

“I’ve now gaine...
Communication
Objective
To create top-of-mind for
Nokia Phablet as a
“companion device” on the
journey toward their
dreams...
GO WHERE YOUR DREAMS TAKES YOU
GO BEYOND RESPONSIBILITIES

Big idea
Our tactics
Video Clip

Making narration viral video clips
in which each character tells the
story of her dreams and the
j...
Campaign Details
1 VIDEO CLIP
• Making inspirational video clips in which
each character narrates her own story
about dream and the difficu...
2 FACEBOOK TAB CONTEST
Page Layout
ROLE MODELS STORY

Role model stories from influential people
that have already achieve...
3 DISTRIBUTION PLAN
Social media
VIDEO
CLIP

• Nokia social platforms
• Nokia Lumia fan pages (Hoi nhung
nguoi yeu thich L...
4 KPI
QUANLITATIVE
• Engage and inspire audience to
“go beyond responsibilities” to
achieve “balance” with Lumia
1520.
• C...
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Nokia Lumia 1520 - social proposal

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This is a proposal I made for a social contest to promote the Nokia Lumia 1520 - The Bandit. The proposal was evaluated highly by the internal team but as client changed the product's proposition, the proposal didn't make it till the end. But this is still one of the proposal I've felt proud of so far.

Published in: Marketing, Technology, Spiritual
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Nokia Lumia 1520 - social proposal

  1. 1. Nokia Lumia 1520 Social Proposal The “Bandit”
  2. 2. Insights “I want to achieve balance in my life, career success as well as taking good care of my family” “I’ve now gained financial stability, I want to fulfill the dreams I had when I was younger” “I have already achieved my balance in work life and family life, but how about my personal dreams? The dreams I had when I was young and passionate? ” “Sometimes, I just wish that I could put aside all the family, career responsibilities to follow my dreams. But life is not that simple. So I guess I’ll just stick with my daily concerns then”
  3. 3. Communication Objective To create top-of-mind for Nokia Phablet as a “companion device” on the journey toward their dreams in target audience mindsets. Communication Strategy • To engage users into writing their “dreams” and inspire them to put aside daily responsibilities to make it come true. • To accompany Nokia Phablet on their journey to accomplish “the dreams” without being irresponsible.
  4. 4. GO WHERE YOUR DREAMS TAKES YOU GO BEYOND RESPONSIBILITIES Big idea
  5. 5. Our tactics Video Clip Making narration viral video clips in which each character tells the story of her dreams and the journey to achieve it. 1 week INSPIRE TO FOLLOW Facebook contest Hosting a contest that inspire people to tell their stories about: • How they had achieved their dreams. • How they are going to achieve their dreams. And award the top winners with Nokia Lumia 1520. 4 weeks
  6. 6. Campaign Details
  7. 7. 1 VIDEO CLIP • Making inspirational video clips in which each character narrates her own story about dream and the difficulties she had to overcome on the journey to achieve their dreams. • Clip can be made in one of 3 content categories: • Travel • Career • Family • Nokia Lumia 1520 will appear as a tool to help them stay connected to the world while achieving their dreams – balancing their social life as well as fulfilling their inner dreams. http://www.youtube.com/watch?v=IfmJIZkbHpM
  8. 8. 2 FACEBOOK TAB CONTEST Page Layout ROLE MODELS STORY Role model stories from influential people that have already achieved their balance. FEATURE BOARD – TOP 5 OF THE WEEK Selected from the “was” story based on the weekly share number. COUNTING OF SUBMITTED TOTAL STORIES Counting of the total submitted stories. THE “WAS” STORY The stories about how people had fulfilled their dreams. Told in text. THE “WILL” STORY The stories about how people are going to achieve their dreams. Told in photo.
  9. 9. 3 DISTRIBUTION PLAN Social media VIDEO CLIP • Nokia social platforms • Nokia Lumia fan pages (Hoi nhung nguoi yeu thich Lumia,…) PR DREAM CONTEST • Using those created content, we push them onto e-newspapers and inspire readers to go to our Facebook Tab to tell their own “stories”.
  10. 10. 4 KPI QUANLITATIVE • Engage and inspire audience to “go beyond responsibilities” to achieve “balance” with Lumia 1520. • Create audience sentiments toward Nokia Lumia 1520 as “my companion on the journey to fulfill dreams”. QUANTITATIVE • 10,000 views on Youtube viral clips. • 800 participants in the contest. • 10,000 views on Tab.

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