Technology Trends & The Impact for Software Industry
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Technology Trends & The Impact for Software Industry



Presentation ที่ไปบรรยายให้กับผู้ประกอบการซอฟต์แวร์ โครงการอบรมของสมาคม ATSI และ ...

Presentation ที่ไปบรรยายให้กับผู้ประกอบการซอฟต์แวร์ โครงการอบรมของสมาคม ATSI และ สมาคมการตลาด 7 สิงหาคม 2012



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Technology Trends & The Impact for Software Industry Technology Trends & The Impact for Software Industry Presentation Transcript

  • Technology Trends &The Impact for Software Industry Assoc.Prof. Dr. Thanachart Numnonda Director Software Park Thailand 7 August 2012 1
  • IT Trends 2
  • Things that Baby Born after 2011 does not knowVideo tapeTravel AgentsPaper mapsLong distance callWired phonesYellow and White Pages:etc.. 3
  • 15 Current Technologies My Newborn Son Won’t Use 4
  • 15 Current Technologies My Newborn Son Won’t Use 5
  • Digital Revolution 6
  • Gartner Hype Cycle of Emerging Technologies 2011 7
  • Gartner Technology Trends 2012Media tablets and beyondMobile-centric applications and interfacesSocial and contextual user experienceApplication stores and marketplaceThe Internet of everythingNext-generation analyticsBig dataIn-memory computingExtreme low-energy serversCloud computing 8
  • Top 10 Gadget TrendsNintendo Wii UAndroid 4.0iPad MiniUltraBookNew MacAirKindle Fire IIiPhone 5New iPadPlaystation VistaWindows 8 9
  • Thailand Technology Trends 2012 10
  • Thailand Technology Trends 2012Business ContinuityCloud ComputingOnline ConsumerizationPredictive AnalyticMedia Tablet and BeyondsMobile Centric Application, Contents & InterfacesSocial NetworkHigh Speed Connectivity 11
  • Mobile Cloud Computing 12Source: wikipedia
  • World IT TrendsMobile DevicesBYODCloud ComputingSocial NetworkBig DataLarge Data Center 13
  • 14
  • 2014 Mobile will become the most common way of accessing the Internet 15Source :Trending the future: Mobile Trends 2011
  • Welcome toThe Post-PC Era 16
  • Post-PC Era 17
  • iPhone 18
  • 19Source :London Futurists;
  • SmartPhonesSmartphone usage in Thailand in 2010 is 18% and expectto grow to 60-65% in 2015 [Frost & Sullivan] 20
  • SmartPhone Market Shares Q3 2011 21Source :Gartner 2011
  • Smartphone Market Share 22
  • Smartphone Sales Prediction 23
  • Global smartphones annual sales will growabout 46 percent to 687.9 million units this year and will touch 1.05 billion units in 2014 [Credit Suisse; Apr 2012] 24
  • iPad 25
  • More than 480,000 Tablets sold in Thailand 26
  • Tablet Sales Prediction 27
  • Devices sold in Thailand 2011 is follows:Tablet 480,000 units; Desktop 1,320,000 units andNotebook 2,020,000 units. In 2012; The number of Tablets sold in Thailand is expected to be 2.5 million units. [NECTEC; Apr 2012] 28
  • Online shopping in Thailand in 2011 is 80%;expect to grow to 93% in the next 6 months: 59% of these are mobile shopping: [Mastercard; Apr 2012] 29
  • การใช้ Mobile Internet 30
  • องค์กรในยุค 2012 Mobile Worker Global (ลูกค้า ผู้ร่วมงาน พันธมิตร) Anywhere, Anytime การทำงานอย่างต่อเนื่อง (Business Continuity) การเปลี่ยนแปลงสู่ชีวิตดิจิตอล (Digital Life Convergence) 31Source :
  • แนวโน้มการใช้ซอฟต์แวร์ต้องสามารถใช้ได้กับทุกอุปกรณ์ Notebook,Tablet,SmartPhoneสามารถเข้าถึงข้อมูลได้ทุกที่ ทุกเวลา และ ทุกอุปกรณ์สามารถใช้งานได้อย่างต่อเนื่อง โดยไม่หยุดชะงัก และข้อมูลไม่สูญหายคิดค่าใช้จ่ายตามการใช้งาน OPEX ไม่ใช่ CAPEXเป็นบริการ (Service) ไม่ใช่ ผลิตภัณฑ์ (Product) 32
  • GMail 33
  • Picasa 34
  • 35Source :London Futurists;
  • 36Source :London Futurists;
  • 37Source :London Futurists;
  • Google Calendar 38
  • Google Calendar 39
  • Cloud Storage 40
  • Dropbox 41
  • Dropbox 42
  • B2S BookStore 43
  • WealthMagic 44
  • เครื่องวัดความดัน 45
  • 46
  • Withings บน iPad 47
  • 48Source :London Futurists;
  • 49Source :London Futurists;
  • 50Source :London Futurists;
  • 51Source :London Futurists;
  • 52Source :London Futurists;
  • Mobile Cloud Computing 53
  • Mobile Cloud Computing 54Source: wikipedia
  • 55
  • Three layers of Cloud servicesSource : JAVA IN THE CLOUD 56PAAS PLATFORM IN COMPARISON, Eberhard Wolff
  • Source : 57
  • Is this just Hosting 2.0? No, they have different architectures and business model Cloud Players Hosting Players Hundreds of them around the worldOnly few can afford billions dollar investment on data centers 58Source : I’m Cloud Confused
  • Top Public Cloud Provider 2011 Amazon Verizon/Terremark IBM CSC Rackspace Google BlueLock Microsoft Joyent 59
  • Google Compute Engine 60
  • Cloud Computing : SaaSGmailGoogle AppsDropboxSalesforce.comZohoMicrosoft Office 365 61
  • 9 Trends that Impact the Future of Mobile Cloud ComputingEnterprise and consumer mobiles apps are gettingincreasingly smartPhone network providers are trying to climb up thevalue chain.4G LTE compatible devices are supporting bandwidthintensive applicationsThe entry of iPads into the enterprise spaceHTML5. 62
  • 9 Trends that Impact the Future of Mobile Cloud ComputingThe rise of mobile commerceFragility of mobile devices.Increase in the worker mobilityFragmentation of devices. 63
  • “Cloud computing will transform the IT industry as it will alter the financial model upon which investors look at technology providers, and it will change vertical industries, making the impact of the Internet on the music industry look like a minor bleep,”. Peter Sondergaard, senior vice president at Gartner 64
  • “At year-end 2016,more than 50 percent of Global 1000 companies will have stored customer-sensitive data in the public cloud.”. Gartner Prediction 2012 65
  • Public Clouds Will Grow To 10% 66
  • Top 5 Cloud Computing Trends IT departments will be forever changed Cloud security will no longer be an issue Custom cloud computing services Custom software development will shift towards the cloud Innovation 67Source :
  • Cloud Computing Opportunity for SMEUse ICT for their business with lowinvestment (no CAPEX; pay as you go)Buy ICT as Services (subscription model)such as SaaSCan focus on their businessBusiness ContinuityNew Business Opportunity 68
  • Cloud Readiness Index 2011 69Source : Asia Cloud Computing Association: September 2011
  • BSA GlobalCloud Computing Scorecard 70Source : BSA GlobalCloud Computing Scorecard: Feb 2012
  • BSA GlobalCloud Computing Scorecard 71Source : BSA GlobalCloud Computing Scorecard: Feb 2012
  • Cloud Computing in Thailand Private Cloud in Enterprise Government Cloud Computing More public IaaS / SaaS services Thai Software Companies will start exploring cloud. International software vendors will offer more SaaS 72Source :
  • How Will Cloud Computing Impact IT Industry?IT Infrastructure will change dramaticallySome IT jobs may vanish altogether. New skills will be indemand.The way applications are developed, tested, deployedand continuously re-factored will undergo a changeThe selling and licensing of applications will change too.Business models will change.The architecture of applications will continue to evolve.Data volumes will skyrocket.Source: Dorais Learn Log 73
  • The World in 2020 74
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  • 12 Massive Changes That WillTransform The Software Industry Within 5 Years 105
  • Cloud computing changes how companies buy software. Instead of spending a chunk of cash buying software licenses every three to five years, companies are buying subscriptions and getting their software delivered over the Internet. Winners: Companies with cloud in their DNA like, Google Apps and startups Losers: Traditional software players like Oracle, Microsoft, and SAP.Source: 106
  • Bottoms-up marketing tactics change which software companies buy. Instead of spending a chunk of cash buying software licenses every three to five years, companies are buying subscriptions and getting their software delivered over the Internet. Winners: Any company selling directly to employees. Losers: IT departments and sometimes their companies.Source: 107
  • Desktop virtualization changes how companies deliver software. People want to work on their own devices and use software they like. Companies need to control software and protect important data. Desktop virtualization does this. It is often called Desktop as a Service (DaaS). Winners: Companies like Dell, Wipro, VMware, Red Hat, Citrix Losers:Noone.Source: 108
  • Windows 8s Metro interface will change how people use Windows Everything about Windows. Microsoft has introduced a new Metro interface that wont work with older Windows apps and has a totally new user interface geared for touch. Winners: PC makers, who will be able to use Windows 8 to make Windows-based tablets. Losers:Microsofts faithful who hate to relearn how to use Windows.Source: 109
  • The move to Web apps is breaking Microsofts monopoly New web technologies like HTML5 mean that great software can be written for the browser and not a particular operating system like Windows. Winners: Cloud/web companies like Google, software developers, and Linux vendors like Red Hat and Canonical. Losers: Microsoft and its most established Windows software developers, but maybe not permanentlySource: 110
  • Mobile computing changes where software is used Software needs to be accessible anywhere on any device and cant be stuck in one place anymore. People want to be able to access work while at the beach or soccer field Winners: Employees. They get the freedom to work anywhere. Device makers like Apple, Samsung. Also network companies like Cisco, Verizon, Losers: Only companies stupid enough not to see this giant wave of mobile coming.Source: 111
  • App stores change how much people are willing to pay for software Apples app store has trained consumers to pay a lot less for software than we used to. Were forking out $0-$10 instead of $30-$100. Winners: Consumers. Startups with alternative business models: Rovio, Zynga, and so on. Losers: Traditional desktop software makers who focused on Windows apps.Source: 112
  • The death of the mouse changes the software user interface Touch and gesture interface is changing how we interact with software. Winners: Our wrists. People with disabilities. Plus gesture-based computing has created a whole new class of cool apps like these Kinect Hacks. Losers: Trackball makers and mice makers like HP, Logitech, Microsoft, and Apple. Traditional PC makers who havent yet built any tablets competitive with Apples iPad.Source: 113
  • Open source changes how software is written Software is being written by a crowd — anyone who wants to contribute — not controlled by a company. Winners: The people and companies using the software. Open source foundations like the Linux Foundation, Mozilla, Apache Foundation, Outercurve. Open source projects from companies like Red Hat. Losers: Traditional proprietary software makersSource: 114
  • Open source changes who controls software Many open source projects require that the software must always remain open and available for anyone to see the code and change it. Winners: The people using and contributing to the software. Open source companies like Red Hat and Canonical. Losers: Proprietary software vendorsSource: 115
  • Big data changes what can be done with software New technologies like noSQL databases and Hadoop allow massive amounts of data to be collected, stored, and analyzed inexpensively. This allows all kinds of new software to be created. Winners: Cloud software companies that service consumers and have to scale big, Enterprises that want to analyze trends but couldnt afford old fashioned data warehouses. Storage equipment makers Losers: big data doesnt really replace anything, it augments it.Source: 116
  • Social media changes how software is used Social media is being embedded into everything, from our spreadsheets to our televisions. People want to work together, discuss, find experts, get immediate feedback and so on. Winners: Facebook, LinkedIn, Google, Yammer, file-sharing services like Box, Salesforce, social media monitoring tools like Lithium, Microsoft and any other company adding social features to their software. Losers: Most companies are finding ways to cash in.Source: 117
  • 118
  • Thank 119