Widgeous
Executive Summary
Purpose of Widgeous
The core business of Widgeous is to increase the accessibility of digital-real world
communication to the masses.
Background
With the steep rise in web application development, many companies have gone on to adopt
various tools(instant messaging, blogs, microblogs, text messaging, social networking, etc) for
the purpose of marketing and transacting. From blogging to hosting their own e-commerce
applications, businesses are fully utilizing the various digital tools to increase engagement with
their respective markets.
On the end of consumers, individuals too are embracing the various communication tools
mentioned above and constantly looking for better ways of communication amongst
themselves.
Problem
It has, however, reached a stage where both developers and consumers are burdened by the
number of communication channel options. Due to the high rate