The Week Malaysia Brief

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  • 1. GLOBAL ENTREPRENEURSHIP WEEK (the Week) 17-23 NOVEMBER 2008 BRIEF September 2008 Founders: 1st floor, wisma eng choon 55-59, jalan ampang, 50450 Kuala Lumpur, Malaysia Tel +603 2026 3001 Fax +603 2031 5001 url www.warisanglobal.com
  • 2. TABLE OF CONTENTS A. ABOUT THE WEEK...................................................................................................... 2 ...... B. BACKGROUND INFORMATION ON HOW THE WEEK CAME ABOUT..........................3 C. VISION FOR THE WEEK ................................................................................... ...............3 D. OBJECTIVES OF THE WEEK................................................................... ........................4 E. WARISAN GLOBAL SDN.BHD: MALAYSIAN HOST .......................................................5 F. GLOBAL SPONSORS & GLOBAL PARTNERS................................................................6 . G. HOW YOU CAN PARTICIPATE? ...................................................................................... .7 H. PARTICIPATING IN GLOBAL SIGNATURE ACTIVITIES................................... .............8 . I. BENEFITS OF PARTICIPATING............................................................................ .............9 J. CONTACT INFORMATION........................................................................................ .........9 A. ABOUT THE WEEK GLOBAL ENTREPRENEURSHIP WEEK or THE WEEK which will be held from November 17-23, 2008 will be the world’s largest event to celebrate and promote innovation, entrepreneurship and creativity. The Week is aimed at young people throughout the globe. 2
  • 3. During the Week, partner organizations worldwide will conduct a range of activities - from simple speeches to comprehensive competitions - designed to inspire, connect, inform, mentor and engage the next generation of entrepreneurs. Host organizations in each participating country are recruiting partners and coordinating related activities. The exact type of these activities, whether online or face-to-face, is limited only by the imaginations of the partners and the participants. And while a list of suggested activities such as invention competitions, entrepreneurship film festivals, networking events, school-based activities, and local entrepreneurship summits - will be available on the website, www.unleashingideas.org , the actual activities conducted by partners will vary greatly. And while it may be global in scope, at its heart, the Week is a local initiative that reflects the customs and entrepreneurial culture of each community. B. BACKGROUND INFORMATION ON HOW THE WEEK CAME ABOUT Global Entrepreneurship Week is a combination and expansion of two successful initiatives, the debut of Entrepreneurship Week USA in 2007 and the inspiration behind it, Enterprise Week in the UK, which was kicked off in 2004 by now-Prime Minister Gordon Brown. During the last year, these two efforts - led by the Ewing Marion Kauffman Foundation in the US and the Make Your Mark campaign in the UK - combined to engage 2,720 partner organizations planning 6,891 activities that directly involved 929,449 individuals. Thousands of pieces of media coverage amplified the message, reaching tens of millions. C. VISION FOR THE WEEK For one week, millions of young people around the world will join a growing movement of entrepreneurial people to generate new ideas and to seek better ways of doing things. Dozens of countries are coming together for the first time to host THE WEEK - an initiative to inspire young people to embrace innovation, imagination and creativity. 3
  • 4. Today, entrepreneurial individuals appear from all walks of life to exploit business opportunities for both economic and social gains. From November 17 - 23, 2008, THE WEEK will connect young people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. Students, educators, entrepreneurs, business leaders, employees, non-profit leaders, government officials and many others will participate in a range of activities - online and face-to-face - to harness the energy of social networking, to connect people taking action in their local and global communities and to celebrate entrepreneurship across the globe. Overall, the Week will tap into a culture with a passion for networking. It will blend into the fabric of everyday life, engaging young people in school, at home, on the web and at work. Through this initiative, the next generation of entrepreneurs will be inspired and emerge. In doing so, they will begin to acquire the knowledge, skills, networks and values needed to grow innovative, sustainable enterprises that have a positive impact on their lives and the lives of those around them. D. OBJECTIVES OF THE WEEK This campaign has 5 key objectives: Inspire Introduce the notion of enterprising behaviour to as many young people under the age of 30 who otherwise might not have considered it as a path in their life Connect 4
  • 5. Network young people across national boundaries in a global effort to find new ideas at the intersection of cultures and disciplines. Inform Demonstrate that the drive to nurture enterprising talent needs business, education, government, voluntary organisations and the media to work together. No single sector or organisation working in isolation can create opportunities on this ambitious scale Mentor Enlist active and inspirational entrepreneurs around the world to coach and mentor the next generation of enterprise talent as they pursue their entrepreneurial dreams Engage To inform opinion leaders and policy makers that entrepreneurship is central to a nation's economic health and culture and to provide different nations with the opportunity to learn from each other on entrepreneurial policy and practice. E. WARISAN GLOBAL SDN.BHD: MALAYSIAN HOST THE WEEK coordinates Global activities via their local country Hosts. Each participating country will have its own Hosts. At the moment there are more than 60 countries worldwide that are participating in THE WEEK. Host organizations in each participating country serve as the coordinating entity for THE WEEK and all related activities in that country. Warisan Global Sdn. Bhd. (WG) is honoured to be awarded the organization of THE WEEK in Malaysia by the Kaufmann Foundation and Make Your Mark, UK. WG is a Malaysian company founded in the year 2000 by an entrepreneur. 5
  • 6. We are probably the only social enterprise in Malaysia. Social enterprises are profit-making businesses with a Social and Environmental focus. Many commercial businesses have social objectives, but social enterprises are distinctive because their social or environmental purpose is central to what they do. Rather than maximizing only shareholder value, their main aim is also to generate profit to further their social and environmental goals. Social Enterprises are organizations with a distinct business concept - they offer the prospect of a greater equity of economic power and a more sustainable society - by combining market efficiency with social and environmental justice. At WG – we focus on projects that advance the spirit of the enterprise and social entrepreneurship. Our projects span the entire Nation. We work with Government organizations and some large Malaysian businesses to create and project-manage initiatives that benefit many different strata of the society – from rural communities to university youth. We are a Ministry of Finance, Malaysia registered company. We are also a partner organization with telecentre.org – a Global organization that promotes grassroots entrepreneurship. We also work with the Centre for Entrepreneurial Learning (CfEL), the Judge School of Business, Cambridge University to deliver their entrepreneurship programs in Malaysia. Our complete profile can be downloaded from www.warisanglobal.com. F. GLOBAL SPONSORS & GLOBAL PARTNERS Currently there are the following: Global Sponsors These are entities financially supporting the Global Entrepreneurship Week. Currently the Kaufmann foundation has managed to get the following organizations to be their global sponsors: 6
  • 7.  Ernst & Young Global  IBM  NYSE Euro next Global Partners Participating organizations with a global reach and a willingness to actively engage their networks in multiple countries in the promotion of Global Entrepreneurship Week. The current global partners are:  Junior Achievement  Entrepreneurs Organization  Endeavour  Delta Epsilon Chi  NFTE  Young American Business Trust  The Lisbon Council  Martha  YES For details of global partners, go to www.unleashingideas.org/globalpartners G. HOW YOU CAN PARTICIPATE? Catalyzing/Organizing Your Own Activities The idea is for the Host to catalyze and the partner organization to execute or organize the activities that will achieve the Week’s objectives. Some ideas you can use for the activities are enclosed in Appendix A. We encourage you to plan your activities during the Week, and let us know what you are doing so that we can keep both the local media and the international community updated. WG will also be happy to project manage any activities you wish to outsource to us. We will carry them out with only your organizational branding for the activities you plan to execute for which we are merely the outsourced partners. This will be a professional engagement and a professional fee will apply. Run Your Own Flagship Events You can run your own flagship events during the Week and gain media attention. The host is currently in the process of seeking media partners for this event and will advise partners in due course. 7
  • 8. Participate in Central Cluster of Events Being Planned By The Host With Partner Organizations We are currently planning central activities during the Week. The activities will have partner organization either organizing their own activities in a central location or together with the host. To participate in our central cluster of events, please contact gew@warisanglobal.com or visit www.gewmalaysia.com. We would like to sit with you and structure the activities you plan to fit into the Week to ensure that not THE WEEK objectives are achieved but also the Week becomes an exciting and eventful week for entrepreneurs. H. PARTICIPATING IN GLOBAL SIGNATURE ACTIVITIES Currently there are 2 signature events being planned by Make Your Mark, UK. Unleash It! While there is no shortage of challenges facing the world today, countless ideas never come to the surface—leaving problems unsolved and opportunities missed—simply because no one stopped to consider them. Unleash It! uncovers these challenges— then links them to enterprising problem-solvers. Before we can unleash the ideas of the next generation of entrepreneurs on the challenges of today, we need your help in identifying those challenges – no matter how big or how small. Anyone can issue a challenge, e-mail your challenges to challenges@unleashingideas.org Speed Network the Globe! Networking is a skill that serves everyone—whether they ever consider starting an entrepreneurial venture or not. Organize a speed networking session in your community and enable local young people to sharpen their networking skills—talking to each other, local entrepreneurs, potential investors, community leaders, or anyone else interested in learning from-- and sharing with--others. The global hosts are currently planning a session simultaneous session around the globe. If you are keen to participate in THE WEEK signature activity, please let us know and we will help you with the coordination. 8
  • 9. I. BENEFITS OF PARTICIPATING Opportunities for Global Links with Young People & Entrepreneurs Participating organizations can establish have links with other global partners and have access to their young entrepreneurs through this common platform. Representation If you are a key player in the field of entrepreneurship or if you are in anyway linked to young entrepreneurs, you have to be on this bus! Recognition on Global Site All Partners will be recognised on the “THE WEEK” website under their respective countries. During the Week, there will be global media attention on the Week and participating organizations have the opportunity to ride on this. Media Coverage All partners are encouraged to work on their own media coverage. Any media release done by the host, will have all Partner organizations mentioned. J. CONTACT INFORMATION Thank you for your interest in Global Entrepreneurship Week. For information about local activities contact the organization hosting Global Entrepreneurship Week in Malaysia at: Global Entrepreneurship Week Office: Contact Persons: Dash: +6 012-208 8743 Emily: +6 012-302 6779 Vivian: +6 016-2286281 c/o Warisan Global Sdn Bhd 9
  • 10. 1st Floor, Wisma Eng Choon No.55-59, Jalan Ampang 50450 Kuala Lumpur, Malaysia Tel: +603-2026 3001 Fax: +603-2031 5001 Email: gew@warisanglobal.com 10