B wear (2)-2

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B wear (2)-2

  1. 1. Ο Μ Α Δ Α : 4 S U R EB- WEAR“THE FASHION SPOT”
  2. 2. THE TEAMΣίλιαΒίβιανΘάλειαΚατερίνα
  3. 3. PROBLEM – MARKET GAP• It is not always about a problem• Give tips that will help any person developa fashion sense• Help people who want to modify their oldclothes, accessorizes, etc.
  4. 4. • Save money from buying newthings• Boost creativity• The joy of creating somethingunique and personal
  5. 5. VALUE PROPOSITION• Innovative page (application) thatprovides our future followers/customers with unique fashionadvice• Website including all fashion-related topics
  6. 6. PRODUCT• Web page (that will be made intoan application)• Outfit ideas• DIY advice and tutorials withphotos, sewing techniques• Latest trend reports
  7. 7. • “How to get the look of your favoritecelebrity for less”• Personal advice from people to peoplein our site with photo reports• “The best advice of the month” awards
  8. 8. CUSTOMER BASE• Bloggers• Fashionistas• Young women/ men (15-45) that areinterested in fashion, DIY projects• Fashion experts that might find some ofour tips helpful
  9. 9. MARKET2013 2017Regional, customer basemostly inGreeceEurope andhopefullyWorldwidepopular
  10. 10. COMPETITORS• Fashion sites(Polyvore.com, Lookbook.nu, WhoWhatWear.com, Style.com, Fashionista.com)• DIYsites(apairandasparediy.com, diy.org, )• Fashion blogs
  11. 11. COMPETITIVE ADVANTAGES• Everyday outfit advice on how tocombine different colors/materials, personal interest• Seasonal outfits (New Years EveOutfit, Easter Special, SummerParties)
  12. 12. • Fashion events, Swap meetings• Modern and simple site
  13. 13. • Our customers will have theopportunity to post fashion relatedquestions and get answers notonly from us, but also from all ourothers readers• Each customer will have his ownvirtual closet with his outfits
  14. 14. REVENUE STREAMS• Fashion events• Collaborations with online shops thatwill be linked to us and sale theirproducts on our website• Sponsorships by designers, fashionbrands• Subscriptions
  15. 15. MILESTONES AND SUPPORT• In the near future:- Expand customer base (Europe andall over the world if possible)- Raise income- Gain recognition- Gradually obtain loyal partners
  16. 16. Support from:• Web designers• Site developers• Investors• Promotion via social media, word-of-mouth• Fashion experts- mostly on line
  17. 17. Collaborations with:• Bloggers• Virtual or physical stores that canoffer discounts to specific pieces• Stylists• Designers• Style experts
  18. 18. DRAFThttp://bwear.simplesite.gr

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