Summer Final Presentation
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Summer Final Presentation



This is the final presentation I gave reflecting on my experiences at LinkedIn and what I accomplished here during my summer internship.

This is the final presentation I gave reflecting on my experiences at LinkedIn and what I accomplished here during my summer internship.



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Summer Final Presentation Summer Final Presentation Presentation Transcript

  • Summer Internship 2012: Final Presentation TJ Hall
  • Hey there…
  • 212NYC’s 8th Annual Career Day Career Day at the Microsoft Offices Fielded questions about potential job opportunities at LinkedIn Informed potential employees how they could search for jobs and apply online via LinkedIn Answered questions about the company (how many employees, how many international offices, etc.) In conclusion, I was just being genuinely charming and lovable View slide
  •  Morningstar Financial Advisor Conference in Chicago Teamed up with Ajax Social Media Helped FA’s understand what LinkedIn does and how to better optimize their LinkedIn profile Guided through all the features LinkedIn offers (groups, searching capabilities, SlideShare, how to list publications, etc.) Fielded any questions that FA’s had about what LinkedIn does and how we operate. View slide
  • FinServ at LinkedIn 5 Child Pages: Competitive Landscape FISERV Case Studies  Focused on targeting, community, content engagement units  Prudential case study, SMB use case, targeting case studies LinkedIn Audience Insights  FA reseach, HNWI research, SBO research, 401k rollover research LinkedIn TL white papers and webcasts  White papers and webcasts specifically from the FinServ sector Marketing Calendar  To be updated
  • SunLife Financial Webinar How can an advisor take advantage of LinkedIn’s capabilities to build their network beyond their current list of contacts? What’s the benefit of content sharing on LI? How do you suggest people go about choosing appropriate content to share? How should an advisor be tracking and measuring their effectiveness on LI?
  • Updated 2012 Marketing Plan
  • Revenue for Lost Accounts
  • % Change in Revenue from Top Clients
  • Comparison of Revenue: Booked vs. WeightedOriginal Booked Amount: Amount originally closed for a given periodWeighted Expected Amount: Expected Amount * Probability
  • “Bread and Butter” Client Comparisons
  • 2012 Creative Portfolio
  • Questions???